Search Engine Journal
JUNE 20, 2025
Dive into how to develop a brand in the second part of our branding series, featuring guest Mordy Oberstein's insightful advice on effective branding strategies. The post How to Build a Brand That Truly Connects appeared first on Search Engine Journal.
The Drum
JUNE 20, 2025
The million-dollar question bugging CMOs right now is, ‘How do I deliver the long-term brand performance I want with the short-term sales performance my C-Suite wants?’ In Cannes, Rapp UK CEO Gabriel Ludzker reveals to The Drum that it may have the answer. In an era where marketers are being pushed to deliver creative that cuts through and builds brand while simultaneously delivering prompt performance and return on investment, Rapp UK CEO Gabby Ludzker is challenging agency orthodoxy with a vis
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Search Engine Journal
JUNE 20, 2025
Google's Martin Splitt and Gary Illyes discuss how much technical knowledge SEO professionals need, and why coding isn't always essential. The post How Much Code Should SEO Pros Know? Google Weighs In appeared first on Search Engine Journal.
The Drum
JUNE 20, 2025
What can brands learn from the real-life ‘scandal’ fixer? The Drum sits down with the American crisis manager at Cannes Lions. Judy Smith has spent her life helping people get out of trouble or, better yet, avoid it entirely. She’s been behind the scenes of some of the most infamous crises in American history, from the Monica Lewinsky scandal to the Sony cyberattack.
Speaker: Karen Swim, APR
Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.
Search Engine Roundtable
JUNE 20, 2025
Google is testing adding the text "background checked" to the local service ads listings in the Google local search results. This seems to be instead of the Google Screened or verified labels.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Martech
JUNE 20, 2025
This article was co-authored by Rachel Smith , a Sr. Principal Analyst in the Gartner Marketing Practice, specializing in marketing data and analytics, marketing technology and marketing operations. Brand marketing is under the microscope. As CFOs demand harder evidence of impact, marketers must prove how brand investments drive real business results — or risk losing the budget to performance.
The Drum
JUNE 20, 2025
From surreal car-face hybrids to office-quaking hunger pangs and a CGI octopus waltzing through the deep, this week’s standout ads go big on visual metaphor and brand personality. Whether redefining car care or reimagining control systems, each campaign leans into creative risk – and ends up being impossible to ignore. McDonald’s answers ‘Big Hunger’ with new burger and bigger ambition Why it works: It taps into a universal truth – there’s hungry, and then there’s McDonald’s hungry – and deliver
Search Engine Roundtable
JUNE 20, 2025
Google's John Mueller said that for larger and longer issues, it can take Google longer for Google Search to reprocess it all. Meaning, the bigger the issue and the longer the issue was on your site, Google will take longer to reprocess all of those signals and thus, it will take longer for your rankings to change based on the updates you made.
The Drum
JUNE 20, 2025
Speaking to The Drum at Cannes Lions, the cultural theorist (and former digital director for Beyoncé) shared a sharp critique of why many brands retreat the moment it becomes uncomfortable. Pride month looks different this year. Fewer rainbow logos. More corporate silence. A quieter show of support from some brands once vocal in their allyship. For cultural strategist Dr Marcus Collins, that shift speaks to a deeper pattern in marketing: a disconnect between what brands say and what they’re will
Speaker: Steve Worthy, MBA
The rapid rise of AI-powered displays, touchless technology, and sensory marketing is reshaping the future of in-store engagement. Yet for many retail executives, the real challenge is not identifying new tools - it is knowing which signals to trust, which inputs to prioritize, and how to architect decisions that elevate in-store leadership rather than dilute it.
Search Engine Roundtable
JUNE 20, 2025
Google has quietly updated its AI features and your website help document, which it initially launched just under a month ago, with a new section on troubleshooting preview controls. In short, if you are trying to block your content from showing in AI Overviews, AI Mode or other AI features in Google Search, then this section may help you.
The Drum
JUNE 20, 2025
One second of music. Zero respect for creators. That’s marketing and music expert Dave Chase’s views on Budweiser’s boastful claim that its one-second ad campaign (featuring snippets of famous songs) supposedly didn’t pay a dollar in royalties. Budweiser’s recent Cannes Lions Grand Prix win this week is a celebration of clever creativity. But rather surprisingly, it has been overshadowed by a bigger question the creative industry can’t ignore: Why are we awarding work that openly celebrates not
Search Engine Journal
JUNE 20, 2025
See how WordPress powers enterprise SEO at scale, with key plugins, best practices, and performance insights to help grow your digital footprint. The post Best WordPress SEO Tools & Plugins For Enterprise Sites appeared first on Search Engine Journal.
The Drum
JUNE 20, 2025
Programmatic failed to live up to its promise to be faster, smarter, and better, says Tim Frankcom of Epsilon. Retail media must take note if it’s to meet its full potential. Programmatic’s promise to simplify processes, minimize ad-spend waste, offer transparency into the locations where ads run, and bring benefits for all parties is still not being delivered.
Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead
Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.
Search Engine Roundtable
JUNE 20, 2025
Back in November 2021, it began sending some searchers to translated versions of webpages through the search results. Google then in May 2022 started to report on how often this happened within Search Console. So when I saw a Google representative say they are looking into an "issue" around this and "currently investigating it" I raised my eyebrows.
The Drum
JUNE 20, 2025
The NYT’s SVP of marketing champions the publisher as a modern, data-driven media powerhouse that now reaches millions beyond the front page. At first glance, Tusar Barik’s career move doesn’t quite follow the script. After nearly a decade at LinkedIn, he left the tech giant in January to join a 174-year-old news institution, the New York Times. A step back in time?
Search Engine Journal
JUNE 20, 2025
A straightforward WordPress site plan can save time, reduce cost, and keep clients happy. Here's how to approach it like a pro. The post How To Efficiently Plan A WordPress Site appeared first on Search Engine Journal.
The Drum
JUNE 20, 2025
Creative heavyweight Steve Aldridge has built agencies, won Lions and made sure creativity didn’t stop at the door of the creative department. He steps into the 10 Questions hot seat to talk vision, leadership and why the best ideas are never made alone. It’s Cannes week, which should mean articles featuring creative leaders are ten-a-penny. But as Cannes busies itself with adtech firms paying top dollar for beach fronts and agencies parachute random celebrities in for vague panel sessions with
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Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.
Search Engine Roundtable
JUNE 20, 2025
Google is testing placing a speaker icon next to the video snippets. The speaker icon includes a language label indicating what language the video is in.
The Drum
JUNE 20, 2025
The South American country has been named Creative Country of the Year at Cannes Lions 2025. With this in mind, we gathered global experts from The Drum’s network to look at why countries and regions producing exceptional work deserve more attention, as well as the social, political and cultural factors that engender creative identity around the world.
Martech
JUNE 20, 2025
MarTechCharts regularly highlights data of interest to marketers and marketing operations professionals. Source: MarTech 2025 State of Your Stack Survey. Click to enlarge. MarTech’s 2025 State of Your Stack Survey found nearly one-quarter of the tools and capabilities marketers plan to add to their stacks will be homegrown solutions. While nearly 60% of those new tools will come from commercial vendors, this is a surprising turnaround.
The Drum
JUNE 20, 2025
The CPG giant’s bold hire of Luiz Sanches earlier this year signaled a shift: creativity isn’t just for ads any more – it’s the company’s new growth engine. It’s rare – almost unheard of – for a global CPG giant to hire a chief creative officer of Luiz Sanches’s caliber. But in January, that’s exactly what Kimberly-Clark did. Sanches, one of the most awarded creatives in the world, spent over 30 years at AlmapBBDO, where he helped build the São Paulo-based agency into a global powerhouse.
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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
Search Engine Roundtable
JUNE 20, 2025
This week we covered the ongoing Google search ranking volatility. Google is now officially counting AI Mode in Google Search Console's performance reports, but good luck understanding it. Google is testing Audio Overviews.
The Drum
JUNE 20, 2025
The surreal global campaign was created by Chicago indie agency Running Toward Giants. A bold campaign from Turtle Wax has turned cars into bobbleheads and cruised them around town. Why? The car wax brand believes that when your car looks gleaming, you feel good and want others to notice. ‘You Are How You Car’ first launched across the US, UK and India, and kicks off with two TV spots – dubbed ‘Pamper’ and ‘Face It’ – that capture car lovers who are proud of their vehicles.
Search Engine Roundtable
JUNE 20, 2025
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google said larger issues that linger longer on your site, with unrelated content.
The Drum
JUNE 20, 2025
We catch up with Canva’s CMO, Zach Kitschke, at Cannes Lions to talk about the power of storytelling. Zach Kitschke didn’t join Canva to run a global marketing empire. He came in to write a press release. Back then, Canva was little more than an idea floating around Sydney’s startup scene – one of many long-shot pitches trying to make design accessible to the masses.
Speaker: Speakers:
Marketing and sales might be two halves of the same coin, but how often do they feel like they’re tossed in completely different directions? It’s time to bridge the gap, align your teams, and start building a pipeline instead of frustration. Join us for this insightful webinar to transform your siloed teams into a powerhouse partnership. What you’ll learn: A clear understanding of why sales and marketing alignment is crucial for business growth.
Martech
JUNE 20, 2025
Multi-touch attribution (MTA) is a waste of time and money. This isn’t a controversial statement anymore. Few disagree except for MTA vendors, and even they have quietly hedged their bets, introducing media mix modeling (MMM) and incrementality testing. Wise. Yet brands continue to fall into the MTA trap. I’ve watched too many marketing teams realize that last-click or platform attribution is leading them astray, only to be sold the seductive promise of MTA.
The Drum
JUNE 20, 2025
Initiatives such as ‘Fixables’ and ‘Share the Care’ are bringing the philosophy of the health tech brand to life, but its head of marketing is quick to remind The Drum who the real owner of any brand actually is. In today’s brand-centric age, where consumers demand relevance and accountability, head of marketing at Philips, Josefien Olij, reframes the role of the brand marketer as much more than a messenger – it’s all about custodianship.
Seth's Blog
JUNE 20, 2025
Even at a distance, we can sometimes tell if someone is educated, rich, powerful or physically attractive. But that doesn’t always correlate with smart, kind or honest. Strong signals might not be the same as useful ones.
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