Kuno Creative

MARCH 9, 2023

Stating that it's vital to keep your company’s website design ahead of the curve is like noting that the sky is blue, right? Not exactly.

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Aspiration Marketing

MARCH 9, 2023

Choosing the right email tool is crucial for a successful marketing strategy. With the suitable method, you can significantly impact the effectiveness and efficiency of your email campaigns. If you’re unsure where to start, the HubSpot CMS offers a variety of email and marketing tools to make the process easier. Two of its most helpful tools are marketing emails and sequences.

Marketing 211

Marketing Marketers Marketing Strategy Email Marketing 211

Hubspot Marketing

MARCH 9, 2023

In today's world, brands have to generate their own buzz. Consumers aren't waiting for the daily newspaper anymore to get their news. Instead, they're scanning headlines on Twitter, Facebook, and other social media platforms. One way to control the narrative surrounding your brand is through press releases. Whether it's sharing a new product release or changes in your organizational structure, a regular cadence of meaningful news can help a company stand out and build mindshare with journalists

PR 145

PR Transform User-Generated Promotion 145

Content Marketing Institute

MARCH 9, 2023

You’re in a new content battleground. But it doesn’t have to be humans vs. machines. It can be humans AND machines to make your content better and please both Google search and the people in your target audience.

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Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Lynton Web

MARCH 9, 2023

Once you’ve created your buyer persona interviews and compiled your findings, you’ve made a huge step toward effectively targeting your ideal customers. But you’re not done yet. The next phase is to use the information throughout your inbound marketing plan and strategy. Start with three to five of the personas you want to target first, keeping in mind that each may interact with your website, products, and services a bit differently.

Inbound Marketing 119

Inbound Marketing eBook Entertainment Marketing 119

Buffer Marketing

MARCH 9, 2023

If you’re looking to grow your career, make connections with people in your industry, and build a personal brand, you should be on LinkedIn. To get a little personal, nothing has been more valuable to my career than building a platform on LinkedIn. It’s difficult to get a remote job when there are many people, and it’s even harder when you’re outside the West.

Branding 117

Branding Real Estate Thought Leadership Place 117

Sprout Social

MARCH 9, 2023

Corporate communications cover many verticals and each of them needs a separate strategy and skill set. In a world of information overload, corporate communications is your way to expand your reach and build your brand. You need to be able to convey your message clearly and consistently across a variety of stakeholders. It can be difficult to correlate corporate communication efforts to business impact.

Communications 112

Communications PR Key Performance Indicator Thought Leadership 112

Search Engine Journal

MARCH 9, 2023

Refreshing your existing PPC strategy? Looking for new ways to reach your audience? Explore these areas as you seek to boost your returns this year. The post 6 PPC Strategies To Focus On Now appeared first on Search Engine Journal.

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Hubspot Marketing

MARCH 9, 2023

Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. Chili’s is back with a new commercial, this time served up with a side of nostalgia. The brand’s infamous “I want my baby back ribs” commercials of the Y2K era were classics (the *NSYNC commercial in particular lives rent-free in my head).

Millennials 103

Millennials Customer User-Generated Marketing 103

CopyBlogger

MARCH 9, 2023

Are content creators entrepreneurs? Four simple words, one big question. And the answer to that question is a favorite of. Continue Reading The post Are Content Creators Entrepreneurs? appeared first on Copyblogger.

Content Marketing 100

Content Marketing Marketing Marketers 100

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

AWeber

MARCH 9, 2023

Newsletters are a great way to build connection with your audience and put your business on the path towards growth. And that can ultimately lead to more revenue. Why, because one of the easiest ways to make revenue is through your existing customers. In fact, your current customers are 4X more likely to buy from you than new customers. So each time you send a newsletter, everyone who receives it will think, “Oh yeah, Jerry’s Business.

Email Marketing 100

Email Marketing Promotion Food Management 100

Martech

MARCH 9, 2023

Whether selling to businesses or consumers, buyers need access to various types of product content — emotionally-driven visual assets and objective information. This helps them feel most confident when making buying decisions. Delivering this experience requires digital asset management (DAM) and product information management (PIM) tools. Join this webinar and learn how to create a 360-degree view of their product content will be best equipped to create experiences that empower their customers

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Management Product Customer Performance Marketing 98

Search Engine Land

MARCH 9, 2023

Google and Bing “exception lists” In 2011, Google and Bing revealed at SMX West that they have “exception lists” for websites that might get hit by some algorithm signals. Neither search engine suggested that these lists were used to boost sites in their search results or exempt them from any overall algorithm changes. However, some sites might be excluded from the impact of particular ranking signals on Google, according to its spam chief, Matt Cutts.

Search Marketers 97

Search Marketers User-Generated Marketing Marketers 97

Martech

MARCH 9, 2023

While it may seem like magic to some, making it into the inbox doesn’t have to be a guessing game. You can take real, actionable steps to improve your email deliverability — all while increasing customer engagement and eliminating wasted spend. Email deliverability (sometimes called inbox placement) can be very complex — but it’s worth trying to understand.

Digital Marketing 97

Digital Marketing Marketing Marketers Whitepaper 97

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Search Engine Land

MARCH 9, 2023

In a LinkedIn announcement, Rob Wilk, Corporate Vice President – Global Head of Microsoft Advertising, announced he was stepping down from his post. “This is one of the toughest posts I have ever made on LinkedIn. I have made the decision to leave Microsoft to take the next step in my career.” Enter Kya Sainsbury-Carter. Taking over for Wilk is Kya Sainsbury-Carter, Vice President, Microsoft Advertising.

Advertising 95

Advertising Advertisers Fashion Product 95

AWeber

MARCH 9, 2023

About Zumba with Alycia, Fitness Coach Alycia is a licensed Zumba Instructor. Her in person and online Zumba with Alycia classes are designed with modifications and fitness variations to cater to all participants from beginner to expert. Problem Alycia was using a sign up form linked to her Facebook page as a way to capture interest subscribers. The problem was the sign up form didn't include additional information about Alycia's classes, so visitors didn’t see the reasons why they should sign u

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Search Engine Land

MARCH 9, 2023

Whether selling to businesses or consumers, buyers need access to various types of product content — emotionally-driven visual assets and objective information. This helps them feel most confident when making buying decisions. Delivering this experience requires digital asset management (DAM) and product information management (PIM) tools. Join this webinar and learn how to create a 360-degree view of their product content will be best equipped to create experiences that empower their customers

Management 91

Management Product Whitepaper Customer 91

Social Media Examiner

MARCH 9, 2023

Need more leads but don't have the budget to run ads? Looking for an organic LinkedIn prospecting process that works? In this article, you’ll discover how to use LinkedIn Messages to develop relationships and sell. The Power of LinkedIn Messaging for Connecting With Prospects Do you want to make six-figure sales on LinkedIn? Yes, you […] The post How to Use LinkedIn Messages for More Qualified Leads and Sales appeared first on Social Media Examiner.

Social Media Marketing 92

Social Media Marketing Marketing Marketers 92

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Direct Mail

Search Engine Journal

MARCH 9, 2023

Watch Google's Martin Splitt share opinions & insights on various technical SEO topics: semantic HTML, Google Search Console, indexing, client- and server-side rendering, and more. The post Q&A With Google’s Martin Splitt: Semantic HTML, Search & Google Search Console appeared first on Search Engine Journal.

SEO 91

SEO 91

Martech

MARCH 9, 2023

Cookie-based advertising is on its last legs, but not enough marketers have moved on. A full 75% of marketers still rely heavily on third-party cookies, according to a new Adobe study. Going in the wrong direction. Some 45% of marketers are spending at least half their budgets on campaigns and other activations based on third-party cookies, according to the study.

Marketing 88

Marketing Marketers Advertising Advertisers 88

Search Engine Journal

MARCH 9, 2023

SEO conferences are the place to be if you want to know anything about SEO. Here are some of the upcoming events you can attend. The post The Best SEO Conferences For 2023 (Virtual And In-Person) appeared first on Search Engine Journal.

SEO 90

SEO Place 90

Search Engine Roundtable

MARCH 9, 2023

Google has revamped the Google Trends interface adding real-time trends to the home page, updating those trends hourly and linking them to the news articles. This update comes years after Google has last updated Google Trends.

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Communications

Search Engine Journal

MARCH 9, 2023

Microsoft shares an upbeat report on continued growth in users and engagement for Bing search and Edge Browser The post Bing AI-Powered Search & Edge Browser Grow Users & Engagement appeared first on Search Engine Journal.

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SEO 89

Rock Content

MARCH 9, 2023

Along with a plethora of other new features and tools , LinkedIn has recently announced Collaborative Articles. This new feature is designed to bring in opinions and advice from professionals across the platform in answer to prompts from AI. The new feature is intended to provide several benefits: Members get help and advice from real people who’ve been there and done that rather than from the general internet.

Digital Marketing 83

Digital Marketing Promotion Place Marketing 83

Search Engine Roundtable

MARCH 9, 2023

Did you know that Bing Chat also can give you an answer card or box under the chat-based response with citations? We saw Bing provide news cards, local cards, shopping cards, and more but not answer cards.

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yorCMO

MARCH 9, 2023

A FinTech company based on Silicon Valley, worth $1 Billion in revenue, with 5000+ employees, and a leader in delivering branded payment solutions was facing a major business growth challenge and they urgently needed a solution. The post How A Leading Financial Technology Company Closed Their $75m Marketing Gap in A Competitive Post-Lockdown Market. appeared first on yorCMO.

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Marketing Marketers Branding 77

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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Search Engine Roundtable

MARCH 9, 2023

Google's John Mueller said on Twitter, "Page size is not a ranking factor." Meaning Google does not have anything specific signal that says page sizes of X to Y get a ranking boost or decline.

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CMO Network

MARCH 9, 2023

Mobile World Congress 2023 saw the world's largest mobile and telco event return to normal with megatrends like 5G, AI, Sustainability, and Connectivity all in focus. A dive into trends, themes, partnerships, and eye-catching moments from this year's MWC in Barcelona.

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CMO 74

Search Engine Roundtable

MARCH 9, 2023

Google has made the sitename, favicon and sponsored label live on all desktop searches, like it did with mobile searches last October. To be clear, we saw google testing this on desktop in November and gradually increasing the test to more and more searchers but as of yesterday, it is now fully live on desktop too.

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Quikly

MARCH 9, 2023

When it comes to giving their time, customers are often in short supply. They want to “get in and get out” with their products and wallet intact. But one brand has mastered the art of getting customers to visit and take their time in the store.

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Product Customer Branding 52

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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

Branding