Aspiration Marketing

OCTOBER 6, 2022

In this edition of our Leadership Spotlight series, we had a Q&A with Claudia Ghe?a about her role in People Operations at our marketing agency.

Marketing 194

Marketing Marketers 194

Trade Press Services Newsletter

OCTOBER 6, 2022

2023 is just around the corner and now is the perfect time to prepare your strategic marketing plan for the coming year. Although a documented strategy is a key indicator of marketing success, only 41 percent of B2B marketers take the time to develop a written plan. As the saying goes, failure to plan is a surefire plan for failure. To pave the road to corporate success, every company needs a solid, actionable marketing plan.

Marketing Plan 130

Marketing Plan Thought Leadership Whitepaper Transform 130

Sprout Social

OCTOBER 6, 2022

If you’re a social media marketer, chances are you’ve been asked, “but how do we go viral?” at least once. Most marketers undoubtedly want the audience growth and attention that comes from achieving a social media viral video. In fact, it’s the dream of many social media managers. But they also know that there’s no one formula to attracting viral success.

Communications 126

Communications Promotion Social Media Marketing Management 126

Content Marketing Institute

OCTOBER 6, 2022

Though artificial intelligence tools can’t write creatively, they can help your content marketing processes. Here are three ways and five tools to be more productive.

Content Marketing 129

Content Marketing Marketing Marketers Product 129

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

CopyBlogger

OCTOBER 6, 2022

If you think it’s time to learn how to write an email newsletter, you might be venturing into this type. Continue Reading. The post How to Write an Email Newsletter That Builds Lasting Relationships with Your Audience appeared first on Copyblogger.

Email Marketing 121

Email Marketing Content Marketing Marketers Marketing 121

Search Engine Journal

OCTOBER 6, 2022

It’s time for content marketers to reinvent the way they look at creating content for a "boring" niche. The post Why Content Marketing For Law Firms Doesn’t Have To Be Boring appeared first on Search Engine Journal.

Law 114

Law Content Marketing Marketing Marketers 114

Search Engine Journal

OCTOBER 6, 2022

Tell a story with your data and make your report more actionable. Discover these seven tips for reporting to local businesses. The post 7 Tips For Better Local SEO Reporting appeared first on Search Engine Journal.

SEO 104

SEO 104

Search Engine Land

OCTOBER 6, 2022

Curious about a Google ad recommendation but skeptical about its impact on your campaigns? Now, you can apply a recommendation as an experiment by using the Experiments page. How it works. When you set up an experiment, you can test the recommendation without risking your main campaign’s performance. If the experiment is successful, you can apply the results by converting that experiment to a new campaign or transferring the experiment results to the original one.

Management 94

Management Search Marketers Marketing Marketers 94

Search Engine Journal

OCTOBER 6, 2022

Overtake your competitors by gaining a deeper understanding of how your users find you online. With this Python code, you can increase your confidence score. The post A Guide To Google’s Knowledge Graph Search API For SEO appeared first on Search Engine Journal.

SEO 101

SEO 101

Search Engine Land

OCTOBER 6, 2022

Google updated its policies around contributed local reviews with a new line that now says discouraging or somehow prohibiting negative reviews or selectively soliciting positive reviews is not allowed. New policy. The new line that was added to the contributed guidelines is “discouraging or prohibiting negative reviews, or selectively soliciting positive reviews from customers.” Is it new?

SEO 93

SEO Customer Marketers Marketing 93

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

Martech

OCTOBER 6, 2022

This week, popular clothes and accessories retailer Hot Topic launched a Halloween-themed line of digital collectibles on Roblox. It’s the first metaverse activation for the company, which operates 800 Hot Topic and BoxLunch stores, as well as related e-commerce platforms. “Halloween is a year-round lifestyle for many Hot Topic employees and customers, and with this initiative launching in the Halloween seasonal window it was a no-brainer that our best foot forward in Roblox would be a Halloween

Retail 92

Retail Place Branding Customer 92

Search Engine Land

OCTOBER 6, 2022

Ever struggle with what to write, when to write it, and how often to write content on your website? Join this live webinar and learn how science can offer a quantifiable approach, as well as help you develop content that matches what your audience is searching for. Register today for “Go Down the Content Rabbit Hole to Jumpstart Your SEO,” presented by iQuanti.

SEO 92

SEO Whitepaper 92

Search Engine Roundtable

OCTOBER 6, 2022

Google Search Console is not currently tracking clicks or impressions for traffic sent through the new Google multisearch feature. Glenn Gabe confirmed this the other day by running some tests on a few of his client sites.

91

91

Search Engine Journal

OCTOBER 6, 2022

Google Ads is rolling out an update for app marketers designed to increase revenue earned from in-app advertisements. The post Google Ads Update: Target Users Who Click On In-App Ads appeared first on Search Engine Journal.

Advertising 91

Advertising Advertisers Marketing Marketers 91

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Search Engine Land

OCTOBER 6, 2022

Google Analytics, specifically the Universal Analytics 3 version and not Google Analytics 4, is currently not showing any query data within the integrated Search Console reporting. If you try to access your query data within Acquisition > Search Console > Queries, you will see the data for the past several days is shown as “not set.” What it looks like.

Analytics 91

Analytics SEO Marketing Marketers 91

Martech

OCTOBER 6, 2022

Implementing a customer data platform (CDP) can be complicated for an organization of any size. It’s important to keep the key ingredients of the process top-of-mind at each point in the process. At the center of the CDP is the data, so there are issues of data quality and data sources to be dealt with. But in the bigger picture, the organization also has to consider who is using the CDP and why.

Customer 90

Customer Customer Journey New Technology Product Marketing 90

Kuno Creative

OCTOBER 6, 2022

When you think about marketing in the context of science, there are magnetic forces all around us. You can see it in a series of emails you receive from an exhibitor after attending an industry conference, retargeting ads from websites you’ve visited in the evaluation process for solutions, or pop-ups on that same potential provider’s website.

Marketing 88

Marketing Marketers 88

Martech

OCTOBER 6, 2022

At Optimizely’s Opticon 2022 conference, the lead theme was Boundless Digital Invention. That’s fine as a rallying cry, but what does it mean in practice, and how are brands executing on it? The two chief supports for digital invention turned out to be collaboration and experimentation. Optimizely is known as an experimentation engine, with its Web Experimentation and Feature Experimentation (formerly Full Stack) products enabling rapid iteration of multivariate tests against select

CMO 88

CMO Marketing Marketers Management 88

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Direct Mail

Search Engine Roundtable

OCTOBER 6, 2022

Google has updated its Google Maps contributor guidelines to disallow "discouraging or prohibiting negative reviews, or selectively soliciting positive reviews from customers.

Customer 87

Customer 87

Search Engine Land

OCTOBER 6, 2022

Reddit has made a number of updates to its ads manager including adding 9 new features. Those features have been created to improve the usability of Reddit ads and make it easier for new advertisers to get started, test, and get support. Let’s get started. Live chat. The new Reddit support module is on every page of the Ads Manager as well as in the Reddit Ads Help center.

Management 86

Management Advertising Advertisers Promotion 86

Search Engine Journal

OCTOBER 6, 2022

Is trust enough to keep your content marketing going? Is the end of content marketing near? Vitor Peçanha of Rock Content shared his thoughts. The post The Death & Afterlife of Content Marketing [Podcast] appeared first on Search Engine Journal.

Content Marketing 85

Content Marketing Marketing Marketers 85

Search Engine Roundtable

OCTOBER 6, 2022

There may be a bug with the Google Analytics and Google Search Console integration. The queries report within Google Analytics when you connect your Search Console profile, now shows "not set" for all query data. It is like Google pulled all the query data out of the report.

Analytics 85

Analytics 85

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Communications

Scoop.it!

OCTOBER 6, 2022

Look around you- if people aren’t glued to their Facebook, Instagram, and Twitter handles, they are engaged in fervent discussions regarding what’s trending over there. Such has been the rise of social media over the last couple of decades. Initially formulated as a means for people to stay connected with their loved ones and the world in general, social media has, hence, broadened its scope by leaps and bounds.

Whitepaper 84

Whitepaper Shipping eBook Email Marketing 84

Search Engine Roundtable

OCTOBER 6, 2022

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google Search Console's Google Analytics 3 integration may be broken.

Analytics 80

Analytics 80

Duct Tape Marketing

OCTOBER 6, 2022

Why Virtual Offices Are The Future Of Remote Working written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Brett Martin. In this episode of the Duct Tape Marketing Podcast , I interview Brett Martin. Brett is cofounder of Kumospace, the virtual HQ for remote teams, and Charge Ventures, a pre/seed VC based in Brooklyn, NY.

Communications 87

Communications Real Estate CRM Place 87

Digital Marketer

OCTOBER 6, 2022

LinkedIn released “The 15 Best Podcasts for Modern Marketers” and guess what … we made it! In 1938, Orson Welles famously frightened listeners across the U.S. with his radio broadcast of “War of the Worlds,” which many perceived as an actual account of an alien invasion This early example illustrates the power of audio content: It is immersive and engaging, making us feel like we’re sitting right next to the speaker while visualizing their words in our own minds.

Customer Acquisition 76

Customer Acquisition Entertainment Digital Marketing Marketing 76

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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Search Engine Roundtable

OCTOBER 6, 2022

Google announced it is cracking down on more financial fraud in the UK by making updates to its UK Financial Services policy that will go into effect in December. Google said "we are announcing a significant additional measure to protect both consumers and legitimate advertisers in the UK.

Advertising 74

Advertising Advertisers 74

Digital Marketer

OCTOBER 6, 2022

How often you should post daily on TikTok is one question many business owners are puzzled by. Like other social media platforms, posting consistently on TikTok is definitely one way to increase your reach and gain an audience. Showing up for your audience even when you don’t feel like it is a great way to gain their trust and keep them loyal to your brand.

Branding 76

Branding Social Media Marketing Video Marketing Marketing 76

Search Engine Roundtable

OCTOBER 6, 2022

Microsoft Advertising has announced a boatload of new features in its October 2022 release schedule. These include the ability to import your Google's performance max data, new data exclusion features, more automated extension controls and much more.

Advertising 74

Advertising Advertisers 74

Buffer Marketing

OCTOBER 6, 2022

Welcome to the sixth and final (for now) installment of Social Proof with Katelyn Bourgoin. Katelyn is an entrepreneur and creator who’s built several companies and agencies and even sold one successfully. She’s currently working as the CEO and Lead Trainer at Customer Camp , a company dedicated to helping its clients better understand buyer psychology.

Branding 72

Branding Place Customer Energy 72

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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

Branding