Search Engine Journal
MARCH 8, 2023
Here are 5 paid media tactics that help you focus on getting the right traffic, not the most traffic. The post Smarter Ads: 5 Cost-Efficient Ways To Get Higher Return On Paid Media appeared first on Search Engine Journal.
Aspiration Marketing
MARCH 8, 2023
Do you want more traffic, more leads, and more sales? You can optimize your website performance regularly to facilitate search engine optimization (SEO) or a website redesign. An improved website design will increase your marketing performance, get you more traffic, higher conversion, and, ultimately, a better return on your efforts. Many of these factors are covered in the Core Web Vitals report.
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Hootsuite
MARCH 8, 2023
Free Instagram caption generator Instagram Caption Generator Pick a style from the dropdown list, describe your post, and let AI write your caption for you. Tone Select a style None -- Tone -- Casual Cheeky Cheerful Confident Direct Dry Educational Firm Flowery Formal Frank Friendly Fun Grumpy Helpful Inspirational Irreverent Matter-of-fact Mysterious Playful Respectful Sophisticated Succinct Unhinged Witty -- Voice -- 18th-century poet ASMRtist Bestie Boomer Cyborg Emo teenager Fitness influenc
Search Engine Roundtable
MARCH 8, 2023
The Google February 2023 product reviews update finished rolling out yesterday afternoon on March 7, 2023. It took 14 days to rollout this expanded language version of the product reviews update that kicked off on February 21, 2023.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Hubspot Marketing
MARCH 8, 2023
Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success.
Search Engine Roundtable
MARCH 8, 2023
Google Ads announced that Performance Max for travel goals will be available globally over the next few weeks. Performance Max for travel goals helps hotels create ads in multiple formats and in one campaign reach more travelers across Google properties.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Search Engine Roundtable
MARCH 8, 2023
Google announced yesterday that Google Local Service Ads now supports 70 service types across five new categories. The categories include education, people care, pet care, wellness and health care.
Search Engine Land
MARCH 8, 2023
Did Google move too slowly with AI? Is that why Google is now scrambling to put AI into everything? Two new reports paint two entirely different pictures of Google before – and since – the launch of ChatGPT. The Google search revolution that never happened. Two Google researchers created a chatbot that supposedly would “revolutionize the way people searched the internet and interacted with computers,” more than two years ago, as reported by The Wall Street Journal.
Search Engine Roundtable
MARCH 8, 2023
A few weeks ago, I reported that Google has updated its help documentation to specify that Google Discover visibility can be impacted not just by the core updates but also specifically by the helpful content update. I asked Google when this changed and after flip-flopping a bit on the answer, Danny Sullivan of Google said this changed around October 2022.
Content Marketing Institute
MARCH 8, 2023
This busy marketing manager tried many popular task management tools, but nothing worked. Then, she figured out the right combination of tool and framework. Here’s how to create your own.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Search Engine Roundtable
MARCH 8, 2023
We all want to see how much traffic the new Bing Chat feature will send us and we know Bing Webmaster Tools will eventually add it. But how about analytics? Well, there are signs Bing Chat is adding some tracking variables for analytics software.
Search Engine Land
MARCH 8, 2023
In the modern e-commerce world, personalization is everything. It’s what engages customers, inspires them, and keeps them coming back. As the global economy moves closer to a recession, it’s important to apply those personalization tactics to your tried-and-true customer communication strategy — email marketing. First-party data is key to driving successful email personalization initiatives.
ConsumerTalk
MARCH 8, 2023
2023 could deliver a new line of corporate sponsorship trends for brands to consider as they make plans for the year. Here are a few of the biggest sponsorship marketing trends to watch.
Search Engine Land
MARCH 8, 2023
Google has launched a new look and feel for the Google Trends portal. This update brings a new look, with real-time trends on the home page, updated hourly with links directly to publishers’ news articles, the company announced. What it looks like. Here is a screenshot of the top portion of the Google Trends home page from this morning: What is new.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Search Engine Journal
MARCH 8, 2023
A new Google Ads feature lets you access the GA4 audience builder directly in the Google Ads UI. The post Google Ads Simplifies Audience Creation W/ GA4 Audience Builder appeared first on Search Engine Journal.
Search Engine Land
MARCH 8, 2023
YouTube has announced that it will remove overlay ads from the platform starting on April 6. According to the company, the move is in response to feedback from viewers who find these ads disruptive. The removal of overlay ads will undoubtedly enhance the viewer experience, making YouTube a more enjoyable platform for all. Why the change. The move is also a significant win for YouTube creators.
Zumvu
MARCH 8, 2023
The growth of contact centers in both fast-developing and developed nations and the increasing utilization of telecommunication solutions are the reasons for the software's continued growth.
Search Engine Land
MARCH 8, 2023
Google’s “Tag Coverage” feature now allows you to see which tags are firing on your website and which ones are not. You can access this summary from the Google tag sections of both Google Ads and Google Analytics, and through Google Tag Manager. What Tag Coverage is. Tag Coverage is a feature within Google Tag Manager that allows you to see a summary of which tags are firing and which ones are not.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
ConsumerTalk
MARCH 8, 2023
Implementing a CPG corporate responsibility program in 2023 is more necessary than ever as many consumers expect brands they follow to help communities and the environment. The good news is such programs don't have to be expensive.
Practical eCommerce - Marketing
MARCH 8, 2023
De-influencers address consumers' desire for authenticity and transparency. It's the anecdote to over-to-top marketing pitches. The post The Rise of De-influencers appeared first on Practical Ecommerce.
Sprout Social
MARCH 8, 2023
When I was a social media manager, I was asked the question many of us know oh-so well: “Do you want to be the face of our social channels?” There’s a new pressure on social media teams to not only make more videos, but to also star in them. Some social practitioners are all about it. But it’s not for everyone. If you can feel your leadership team about to pop “the question,” don’t worry—you can remain behind the lens while still featuring human beings on your channels.
Martech
MARCH 8, 2023
The Salesforce Spring ‘23 Release Notes are out, with hundreds of new features. Sounds overwhelming, right? This two-part guide summarizes the 630 pages and the most notable updates. Part 1 covers commerce and content management features, specifically the new Lighting Web Runtime template and enhancements to Salesforce Payments and CMS. Overall, this release provides a more user-friendly interface that simplifies the platform without sacrificing performance.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Search Engine Journal
MARCH 8, 2023
WP Statistics WordPress plugin, with 600,000+ active installs, patched a CSRF vulnerability The post WP Statistics WordPress Plugin Patches CSRF Vulnerability appeared first on Search Engine Journal.
Animalz blog
MARCH 8, 2023
When does it make sense to invest in content quality? When is the time and expense—the research and interviewing, editorial review, structuring and optimisation, UX and design—worthwhile? And when is it not necessary? These are hard questions to answer, and something every marketing leader has to wrestle with. Here’s a framework to help. The Quality Cliff All content has a minimum quality threshold that needs to be surpassed in order to generate any results.
Search Engine Journal
MARCH 8, 2023
DuckDuckGo launches DuckAssist, a new AI-assisted feature that generates natural language answers using Wikipedia. The post DuckDuckGo Enters The AI Race With DuckAssist appeared first on Search Engine Journal.
Martech
MARCH 8, 2023
Today is International Women’s Day (IWD) and this year’s theme, “DigitALL: Innovation and technology for gender equality,” should resonate with the martech community. “IWD 2023 is a great opportunity for businesses to reflect on the progress they have made with their diversity and inclusion initiatives, and how far they still have to go,” says Lauren Wetzel, chief operating officer of InfoSum, a data collaboration platform vendor.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Search Engine Journal
MARCH 8, 2023
Google's desktop search results will now display favicons and site names, making it easier for users to identify websites listed in search results and ads. The post Google Introduces Updated Desktop Search Design appeared first on Search Engine Journal.
CMO Network
MARCH 8, 2023
If you win and your work is good, people think it’s actually, disproportionally, spectacular. If you lose and your work is as good, people think it’s ungrounded.
Search Engine Journal
MARCH 8, 2023
TikTok Series allows creators to monetize their best content by putting it behind a paywall. The post TikTok Introduces Series For Creator Content Monetization appeared first on Search Engine Journal.
Influence & Co
MARCH 8, 2023
It’s no secret that content marketing is a prominent strategy for B2B companies of all shapes and sizes. In fact, 73% of B2B content marketers have a content strategy (only 40% of those marketers have a documented strategy , though).
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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.
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