Hubspot Marketing

MARCH 13, 2023

Stuck in a rut with your targeting strategy? We get it — it's easy to stick with what you know. But if you don't adapt and evolve, you could lose out on budget, headcount, and your goals. We know that times are tough, but that doesn't mean you can't achieve efficient growth and boost your sales. In fact, in the face of a challenging economy, it's even more important to make your marketing work harder for you.

Advertising 95

Advertising Advertisers Marketing Marketers 95

Aspiration Marketing

MARCH 13, 2023

The title of this entry poses an interesting question: Are there, in fact, companies that shouldn't be using content marketing or that simply won't benefit from a content marketing strategy? I would argue the answer is invariably no and that every company, regardless of industry or area of expertise, can see significant, sustainable, and meaningful growth from a proper content marketing framework for their product or service, business goals, and state of play within their industry.

Content Marketing 130

Content Marketing Marketing Marketers Marketing Strategy 130

Businesses Grow

MARCH 13, 2023

Over time, I have been able to attain broad appeal by being bold in my opinions without crossing a line into politics and other divisive topics. So I’m a bit anxious about creating a post hinting at gender and creativity, but I think what I have to say today will be eye-opening, helpful, and practical, so I’m going to say it. Let’s start with AI and gender when it comes to creative writing style.

Entertainment 145

Entertainment Education Advertising Advertisers 145

Neil Patel

MARCH 13, 2023

Have you noticed that no matter how well-written your content is, it’s hard to get views? Or even if you create video, audio, or image-based content it’s tough to get likes, shares, and engagement. Most marketers believe it is because there is so much content for people to choose from. In other words, why should someone read yours? And the stats do tell that story ( 2.5 quintillion bytes of data are created each day ), but it’s simpler than that.

SEO 143

SEO Digital Marketing Email Marketing Marketing 143

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Hubspot Marketing

MARCH 13, 2023

A marketer's job can feel never-ending, especially when you have multiple daily tasks and campaigns to manage independently. Whether you have to guide a team, communicate with customers, or run a campaign — your to-do list can be exhausting. Fortunately, there's a way to automate some of your tasks — bots! Here's a list of bot software you can use to automate parts of the marketing process, so you can spend less time on repetitive tasks and more time running your business.

Price 119

Price Marketing Marketers Analytics 119

Search Engine Journal

MARCH 13, 2023

Google Ads will use Google Analytics 4's conversion window settings starting March 31 to ensure consistent reporting. The post Google To Unify GA4 & Google Ads Conversion Windows appeared first on Search Engine Journal.

Analytics 111

Analytics 111

Search Engine Journal

MARCH 13, 2023

Effective customer journey maps can help you enhance touchpoints and streamline the buyer’s journey. Here’s what you need to know. The post How To Create A Customer Journey Map appeared first on Search Engine Journal.

Customer Journey 99

Customer Journey Customer SEO 99

Search Engine Land

MARCH 13, 2023

Delivering personalized customer journeys while respecting privacy. Effectively and responsibly leveraging generative AI. Supercharging your funnels with qualified leads. These are table stakes for modern marketers like you. And marketing technology is your key to making it all happen. Attend MarTech, online March 28-29 for FREE , to unlock… Nearly 50 tactic-rich sessions on how to leverage marketing technology for ongoing organizational success 50 tactic-rich sessions from Sysco, Forrester, Ele

B2C 96

B2C Customer Journey Customer Marketing 96

Social Media Examiner

MARCH 13, 2023

Want to improve the ROI of your Instagram ads? Are you making costly targeting mistakes? In this article, you’ll discover how to build effective Instagram ads audiences and funnels that attract, nurture, and convert people using Instagram. #1: Think Broadly to Fill the Top of the Funnel With Instagram Ads At the top of the […] The post How to Set Up Advanced Instagram Ads Funnel Targeting appeared first on Social Media Examiner.

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Search Engine Journal

MARCH 13, 2023

Google's John Mueller shares advice on simplifying website structure. Learn why shifting subdirectories isn’t recommended and the benefits of specifying the root homepage as x-default. The post Google’s John Mueller Shares Tips For Simplifying Site Structure appeared first on Search Engine Journal.

SEO 96

SEO 96

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

Search Engine Land

MARCH 13, 2023

Microsoft has just launched a new set of tools and services designed to help healthcare professionals grow their businesses and reach more patients. These services include: Microsoft Advertising Microsoft Audience Network Microsoft Dynamics 365 Marketing Doctor and clinic ads. Healthcare providers can create targeted ads based on location, demographics, and search keywords.

Health 90

Health Advertising Advertisers Personalized Marketing 90

Search Engine Journal

MARCH 13, 2023

Get access to a free, powerful SEO tool that takes the guesswork out of calculating the return on investment (ROI) of SEO. The post How To Calculate The ROI Of SEO For Your Marketing Strategy appeared first on Search Engine Journal.

Marketing Strategy 94

Marketing Strategy SEO Marketing Marketers 94

Search Engine Land

MARCH 13, 2023

Bing may replace the standard answers you get at the top of the Bing Search results with Bing Chat answers. The current answers on Bing Search “use old technology and crowdsourcing” and that Bing “will replace them ASAP” with Bing Chat responses, Mikhail Parakhin, who leads up Bing Search and Bing Chat, said on Twitter over the weekend.

SEO 89

SEO Branding Marketing Marketers 89

Marketing Insider Group

MARCH 13, 2023

In spirit of 2023’s Oscar Awards, we’re naming 10 small businesses that we believe deserve recognition for the best content marketing. Every great business owner knows that committing to the best content marketing practices can take your profits to the next level. But what exactly are the best content marketing practices? And how can you apply them to your own business to maximize your ROI?

Content Marketing 91

Content Marketing Real Estate User-Generated Marketing 91

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Martech

MARCH 13, 2023

Some 60% of businesses are increasing their spending on martech this year, according to a study by Clevertouch Marketing and the University of Southampton. However, more B2B businesses are reporting trouble in the stacks. This year 23% of B2B firms said their stack was several, unconnected disparate platforms. That’s a huge increase from 2022 when only 10% of companies said this.

B2C 89

B2C Customer Marketing Marketers 89

Digital Marketer

MARCH 13, 2023

Did you know that the compound annual growth rate in the digital marketing industry is projected to be 13.9% until 2026? The market is expected to reach $786.2 billion by that time frame. This shows the importance of staying on top of new developments and adapting strategies accordingly — especially if digital marketers want to take advantage of the growth in 2023.

Digital Marketing 84

Digital Marketing Market Trends Gen Z Marketing 84

Search Engine Roundtable

MARCH 13, 2023

On Friday, Bill Elward noticed how a featured snippet had a header above it that read "Advertisement." Bill asked if this was a new Google Ad format from Google for featured snippet placement - the answer was no. The featured snippet simply picked up text on the page that said "Advertisement" and put that in the featured snippet.

Advertising 84

Advertising Advertisers 84

Search Engine Journal

MARCH 13, 2023

Learn from Google's Search Advocate, John Mueller, how to position yourself for success and increase your chances of getting hired at a major tech company. The post Google’s John Mueller Shares Advice For Getting A Job In Tech appeared first on Search Engine Journal.

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Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Direct Mail

Search Engine Roundtable

MARCH 13, 2023

Google, during some of the verification workflow with your Google Business Profile may ask for your BBB, Better Business Bureau, listing page. Google is asking to provide a link to your company information the Better Business Bureau.

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Martech

MARCH 13, 2023

The term “MACH” is popular nowadays, with many martech vendors claiming to offer MACH digital experience platforms (DXPs). But is this just a marketing tactic, or do these products genuinely align with the principles of MACH architecture? Dig deeper: What is a digital experience platform or DXP and is it the future of content management?

Management 86

Management Product Marketing Product Customer 86

Search Engine Roundtable

MARCH 13, 2023

Google's John Mueller said lesser-used or known languages published on the web are not considered low-quality content just because they are lesser known. He said on Mastodon "good content is good content" no matter what language it is written in.

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Martech

MARCH 13, 2023

Several big martech-related companies — including Roku and Roblox — are breathing easier following news they won’t lose their deposits in the failed Silicon Valley Bank (SVB). On Friday SVB was taken over by government officials, following a bank run. The run followed the bank’s announcement that inflation had cut the value of its U.S. government treasury bonds and it was selling a block of stock to increase its cash reserves.

Management 83

Management Marketing Marketers 83

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Communications

Digital Marketer

MARCH 13, 2023

After years of speculating about whether the buzz around AI was justified, by now, most of us as marketers and entrepreneurs have accepted that the promise of AI-enabled tools is real. It’s clear that AI technology will impact (and perhaps radically transform) almost every aspect of our work and lives. Podcasting is no exception. And while there are certainly challenges AI will present to us as podcasters, content creators, and marketers, there are also some incredible benefits.

Transform 74

Transform Product Marketing Product Marketing 74

Martech

MARCH 13, 2023

This is part one of a two-part article. In this part, we look at ChatGPT, Writer and Jasper. ChatGPT’s launch in November 2022 spurred a debate among marketers. Proponents of generative AI envision a future where these highly sophisticated tools will replace human writers. Some are confident in AI’s capability to deliver high-performing copy for ads, landing pages and even white papers and ebooks.

Whitepaper 79

Whitepaper Copywriting Transform User-Generated 79

Search Engine Roundtable

MARCH 13, 2023

In the latest Google SEO office hours session, Gary Illyes answered how Google decides when to show links in Google Search to a company's mobile app. The short answer is deep linking; if Google can find there is an official app for that company or product, it will find it through deep linking and associate that to your knowledge graph.

SEO 72

SEO Product 72

Litmus

MARCH 13, 2023

The Community Spotlight—a monthly blog series highlighting some of the amazing members of the email community —is back! Every month, we’ll interview, highlight, and celebrate the splendid members of the email community. We dig into where they got their start, where they are now, and explore their challenges and passions in email. This month, we’re chatting with Samar Owais—conversion strategist, SaaS and eCommerce industry expert, and (spoiler alert) K-pop fan.

Copywriting 66

Copywriting eCommerce Email Marketing Place 66

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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Vertical Response

MARCH 13, 2023

Centennials, or Generation Z, are young consumers aged 9 to 24 who grew up in a technology-driven era. To effectively reach out to them, brands must understand their unique behaviors and preferences. Email marketing is an effective way to connect and build relationships with this demographic. Understand Who Centennials Are Centennials value authenticity, transparency, and personalization in their interactions with brands.

Email Marketing 62

Email Marketing Gen Z Fashion Marketing 62

Marketing Insider Group

MARCH 13, 2023

The past few years have been very good for the e-commerce industry, and really any business that earns significant revenue from online sales. The COVID pandemic sent established brick-and-mortars rushing to accelerate their digital transformation plans and sell more online. They plowed eye-watering sums into digital marketing channels despite often shaky evidence for digital ads’ effectiveness and, more recently, a broader decline in ad spending.

Retail 59

Retail Transform Shipping Digital Marketing 59

Set Up

MARCH 13, 2023

This blog was written by Set up ’s Business Development + Marketing Associate, Alexis Quarcoo. Email is one of the most critical outreach tools in a Business Development Representative’s tool belt. (If you need a refresher on email outreach basics, read this article where we break down how to write the perfect sales email.) According to LinkedIn , there are around 300 billion emails sent and received every day.

Millennials 52

Millennials Product Branding Customer 52

Six & Flow

MARCH 13, 2023

In recent years, conversational interactions have taken the tech world by storm. From Google's algorithm updates to HTML best practices, big tech companies are pushing this new way of human interaction. Tech companies have also adopted conversational marketing and sales, making B2B communication more human.

Communications 52

Communications Conversational Marketing Marketing Marketers 52

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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

Branding