Trade Press Services Newsletter

JANUARY 9, 2025

2025 is here, and the landscape of B2B marketing continues to evolve at breakneck speed. Rapid technological advancements, intense shifts in consumer behavior, and trends like personalization make it difficult for marketers to keep up. As 2025 unfolds, the marketers who thrive will be the ones who adapt quickly, embrace innovation, and stay customer-focused,” says strategist, speaker, and author Eric Holtzclaw.

Marketing Plan 201

Marketing Plan Whitepaper Direct Mail Marketers 201

Aspiration Marketing

JANUARY 9, 2025

In the ever-evolving landscape of Google Search, one thing remains constant: the importance of trust. Google's E-E-A-T guidelines emphasize Experience, Expertise, Authoritativeness, and Trustworthiness as crucial ranking factors. This blog post delves into the "T" in E-E-A-T, exploring why trustworthiness is paramount and providing actionable strategies to demonstrate it on your website.

Content Marketing 224

Content Marketing SEO Marketing Marketers 224

Martech

JANUARY 9, 2025

For many marketers, handing over customer interactions to an automated genAI-powered process requires a leap of faith. The good news is that as more AI agents come to market, the use of this technology to improve engagement and drive revenue will become clearer. Adoption is already underway. During the 2024 holidays , traffic to retail sites from genAI-powered chatbots increased 13X over the previous year.

Customer loyalty 124

Customer loyalty CMO Retail Customer Journey 124

Social Media Examiner

JANUARY 9, 2025

Want to know how top marketers are getting hundreds of thousands of newsletter subscribers on LinkedIn? Wondering why LinkedIn newsletters are outperforming traditional email marketing right now? Learn the exact strategies successful creators use to grow massive LinkedIn newsletters, including how to optimize for subscribers, create engaging content, and turn your newsletter into a lead […] The post How to Use LinkedIn Newsletters: A Guide for Businesses appeared first on Social Media Exam

Email Marketing 101

Email Marketing Social Media Marketing Marketers Marketing 101

Speaker: Speakers:

Ready to become the email wizard your team didn’t know they needed? Join our live webinar to uncover the secrets of mixing AI magic with human flair, crafting emails so good your audience can't help but write back. We'll spill the beans on: Scaling personal touches Tracking metrics (like revenue, duh) Building smarter campaigns that actually work Oh, and we’re throwing in multi-channel tips too—think LinkedIn ads and webinars that wow.

Email Marketing

Martech

JANUARY 9, 2025

With consumers feeling squeezed by rising prices and dealing with too many choices when shopping online, brands are turning to artificial intelligence to help consumers make better decisions. Rising prices and the paradox of choice As people try to be smarter with their money, they’re running into another problem: too many choices when shopping online.

Customer 93

Customer Transform Shoppers eCommerce 93

Sprout Social

JANUARY 9, 2025

There are a few universal questions that keep CMOs up during the quiet hours of the night: How do we do more with fewer resources? And how do we make a greater impact without burning out our teams? When Lisa Cole, former Chief Marketing Officer at Cellebrite, stepped into her role, these were the questions constantly on her mind. She wanted to illustrate the marketing departments ability to drive results and improve work-life balance for employees.

User-Generated 88

User-Generated Marketers Marketing CMO 88

Buffer Marketing

JANUARY 9, 2025

Your TikTok account is hitting off. You aren’t getting the cold sweats while publishing TikTik videos nowadays. And then, you wonder, how can I get more out of my TikTok strategy ? Enter: TikTok ads. A TikTok ad is an advertisement by a brand or creator appearing on people’s For You page. For example, I got the following ad by Adobe Photoshop on my feed recently: While the TikTok ad blended seamlessly with the other TikTok videos on my feed, the “sponsored” label and

Advertising 82

Advertising Advertisers User-Generated Gen Z 82

Martech

JANUARY 9, 2025

Amazons new Retail Ad Service is bringing retail media networks available to everyone. The service lets retailers use Amazon’s powerful advertising technology to sell ads on their websites. This is a big step for the ecommerce and advertising giant which primarily focused on selling ads within its ecosystem. The company is now directly competing with retail adtech leaders like Criteo, Epsilon and Koddi.

Retail 102

Retail Shoppers eCommerce Advertising 102

Content Marketing Institute

JANUARY 9, 2025

Original research is one-of-a-kind content. But if you dont promote it, that uniqueness wont help your business. To help attract an audience, follow one or more of these five research promotion ideas.

Promotion 97

Promotion 97

Martech

JANUARY 9, 2025

A new loyalty management solution aimed at retailers and CPG brands will be released by SAP in the second half of 2025. It also entered the agentic space on behalf of retail, with a shopping assistant AI agent, made to integrate with any ecommerce storefront, that will be generally available in the first half of 2025. The news came at the NRF event in New York this week.

Retail 90

Retail Management Shoppers eCommerce 90

Advertiser: ZoomInfo

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

eBook

illumin

JANUARY 9, 2025

Every January, the wellness industry takes over as consumers everywhere seek to fulfill New Year’s resolutions and improve their health. However, there are growing concerns about toxic brands within the wellness space. This includes the promotion of eating disorder culture, health profiteering, and unsafe practices. How do advertisers highlight their strengths, and differentiate themselves from the malicious players they share an industry with?

Health 59

Health Promotion Advertising Advertisers 59

Martech

JANUARY 9, 2025

Its frighteningly easy to poison a large language model (LLM). Whats even more unnerving is you dont need access to do it. A new study from NYU scientists dives deep into how much medical misinformation an AI can handle before it starts giving wrong answers. They found that even a tiny amount of fake info just 0.001% of the data it learns from can mess up the AI.

Retail 107

Retail User-Generated Advertising Advertisers 107

Use Insider

JANUARY 9, 2025

Braze and Adobe Experience Cloud tools are often compared for use cases like omnichannel marketing, customer targeting , personalization, and journey orchestration. They offer many similar capabilities in these areas but they also have big differences. For example, Adobe offers over 50+ tools as part of its Experience Cloud, many of which serve use cases that Braze doesnt, like data unification, content management, and learning management.

Customer Journey 52

Customer Journey eCommerce Analytics Price 52

SocialPilot

JANUARY 9, 2025

It is normal for people to look up a business online. Your consumers want to know more about you before they actually visit your store or interact with you online. Customer reviews play a critical role here as they act as social proof, influencing potential customers’ decisions. Positive reviews can build trust and credibility, encouraging more people to choose your business, while negative reviews can deter them.

Management 59

Management Branding Promotion Customer 59

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Transform

Kuno Creative

JANUARY 9, 2025

No surprise that branding both as a strategy and how its executed is never static. Sometimes the shifts are subtle, like the ongoing ripple effects of generative AI (did a person write that ad youre ingesting?). Other times, specific marketing moments move the needle more dramatically (think, the Barbie movies claim on pink). The point is, branding is constantly pushing all of us to rethink how we connect with our audiences and one another.

Branding 52

Branding Marketers Marketing Digital Marketing 52

Six & Flow

JANUARY 9, 2025

Discover the key differences between CRM systems and marketing automation tools, and learn how they can work together to optimise your sales and marketing efforts.

CRM 52

CRM Marketers Marketing 52

SMA Marketing

JANUARY 9, 2025

How does your digital marketing stack up? Check out these marketing statistics for 2025 to learn about search behavior and proven search marketing strategies.

Marketing 52

Marketing Marketers Digital Marketing Marketing Strategy 52

AWeber

JANUARY 9, 2025

Running a small business can feel pretty isolating, cant it? The long hours, endless decisions, and constant second-guessingall while flying solo. It's easy to feel like youre the only one navigating this wild journey. But heres a little secret: you dont have to go it alone! Why Small Business Owners Often Feel Isolated The day-to-day grind of running a business means you're wearing multiple hatsowner, marketer, customer service, and more.

Marketing Strategy 52

Marketing Strategy Customer Marketing Marketers 52

Advertiser: ZoomInfo

In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.

Transform

Duct Tape Marketing

JANUARY 9, 2025

The Secret to Smarter, Focused Productivity written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Tommy Mello In this episode of the Duct Tape Marketing Podcast , I interviewed Jay Papasan, a bestselling author, VP of strategic content at Keller Williams Realty International, and co-creator of The One Thing. Jay has dedicated his career to helping individuals and businesses achieve extraordinary results by simplifying priorities and mastering the art of fo

Product 62

Product Real Estate Thought Leadership Transform 62