Zumvu
FEBRUARY 24, 2023
Learn how to customize your CRM to match your unique sales strategy in this comprehensive article. Discover the best practices for tailoring your CRM to fit your specific business needs and maximize its benefits.
Aspiration Marketing
FEBRUARY 24, 2023
Good news! Your startup is picking up traction and beginning to snowball. Such a growth spurt may mean that you are finally over the hump and making your way in the world, but it is essential not to get ahead of yourself. While an increase in growth is a great sign, you must keep the momentum going. Many startup founders make the mistake of sitting back and relaxing after a major growth spurt, which is why so many startups fail right after they begin to grow.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Hubspot Marketing
FEBRUARY 24, 2023
List three things you’ve done this year that pertain to search engine optimization (SEO). Do these tactics revolve around keyword research, meta descriptions, and backlinks? If so, you’re not alone. When it comes to SEO, these techniques are usually the first ones marketers add to their arsenal. While these strategies do improve your site’s visibility in organic search, they’re not the only ones you should be employing.
Search Engine Land
FEBRUARY 24, 2023
Google is sunsetting Universal Analytics (UA) on July 1st. Starting in March, Google will automatically create Google Analytics 4 (GA4) properties for any customer who does not set up a GA4 property with basic settings. If you do not opt-out of auto migration by February 28, 2023, Google will transition your UA account to GA4 without any custom strategy.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Search Engine Roundtable
FEBRUARY 24, 2023
Did you know that (1) over 50% of the Google search business goes through an Apple device and (2) Google also gives Apple a share of the Chrome iOS (and Mac) revenue as well?
Search Engine Land
FEBRUARY 24, 2023
SEOs upset over Google dropping attribution in featured snippets In 2019, SEOs were not happy about a Google featured snippet format that didn’t immediately show the source of the content. For the Found on the web card, searchers had to click to expand the featured snippet and then scroll through various sources to see the publisher. Danny Sullivan, Google’s Search Liaison said Google’s support of the overall ecosystem (searchers, advertisers and publishers) is important. “We d
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Martech
FEBRUARY 24, 2023
Only 25% of marketers say they have all the data they need to execute on their personalization strategy , according to a new report from marketing researchers Ascend2. Further, only 19% strongly agreed that their technology is up to the job. The data on data isn’t all bad. Some 49% of marketers agreed “somewhat” they had enough data for personalization efforts.
Search Engine Roundtable
FEBRUARY 24, 2023
Google's John Mueller was asked if it would help with web rankings in Google to embed reviews from sites like Facebook, Bing, Google, etc on your web site. John said, no, not for web search and he also warned us about not using structured data on those third-party site reviews.
Search Engine Journal
FEBRUARY 24, 2023
Learn how to use this online speed-testing tool to track and analyze your site's speed and performance. The post GTmetrix: How To Use The Speed Test Tool appeared first on Search Engine Journal.
Search Engine Roundtable
FEBRUARY 24, 2023
Google Ads announced four new features coming soon to Performance Max, including campaign-level brand exclusions, page feeds, video creation tools and more reporting. Ginny Marvin, the Google Ads Liason, said on Twitter, "you likely saw account-level negative keywords started rolling out next month for brand suitability & other purposes.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Martech
FEBRUARY 24, 2023
Creating goals based on any property and a beta for including marketing email analytics in the custom report builder highlight HubSpot’s January releases. Here’s a list of the latest HubSpot updates: Create custom goals based on any property Build custom reports using marketing email analytics (beta) Use HubSpot Subscriptions with free trial offers Add a terms of service link to HubSpot Payments Schedule meetings faster using calendar view Get a more complete view of customer inter
Search Engine Roundtable
FEBRUARY 24, 2023
Google has updated the site move related search documentation this week. It seems like most of the changes were mostly about simplifying things around site moves, removing some content, clarification and so forth.
Search Engine Land
FEBRUARY 24, 2023
For weeks, marketers have been hearing about ChatGPT and its applications for content and SEO. Prompt engineer is even now a job: Wow – Anthropic (Google's latest $300M AI investment) is hiring a "Prompt Engineer" for $250k-$335k/yr + equity No CS degree required, just have "at least basic programming and QA skills" Wild times. pic.twitter.com/4i1sEWs5iZ — AI Breakfast (@AiBreakfast) February 14, 2023 I won’t pretend to know which SEO and digital marketing f
Search Engine Roundtable
FEBRUARY 24, 2023
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
Advertisement
Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Marketing Sherpa
FEBRUARY 24, 2023
Here is a summary of the February 22nd MECLABS SuperFunnel Research Cohort LiveClass, written by artificial intelligence (scroll down to the Process section if you are curious for how it was written). The MECLABS SuperFunnel Research Cohort recently conducted a LiveClass, which attracted a diverse group of marketers from different backgrounds.
Search Engine Roundtable
FEBRUARY 24, 2023
So much to discuss this week in the SEO video recap - just so much. Let's start with a new confirmed Google update, and the February 2023 Google product reviews system was updated to support more than just the English language.
Hootsuite
FEBRUARY 24, 2023
Salesforce recently announced the retirement of its social media management tool Social Studio. Customers will lose access on Nov. 18, 2024, or at the end of their contract, whichever comes sooner. Luckily, you won’t have to look far to find the best Social Studio alternative. Hootsuite does everything Social Studio does and more for a fraction of the cost.
Social Media Examiner
FEBRUARY 24, 2023
Want to help more people use NFTs and DAOs for business? Wondering how to lower the barrier to entry for Web3? In this article, you'll discover how to onboard more people to Web3. What You’re Missing by Dismissing Web3 Remember all of the businesses and startups launched during the dot-com boom in the 1990s? Of […] The post Why Web3 Is Still Small and What We Need to Grow appeared first on Social Media Examiner.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Traackr
FEBRUARY 24, 2023
Small budget? No problem. Here’s how you can still build a successful influencer program.
Quikly
FEBRUARY 24, 2023
In the world of consumer decision-making, simple is best.
GrowMatik
FEBRUARY 24, 2023
We’re back with a new round of updates based on the most requested features. We recently added new features such as improvements to popup builder including countdown timer. We also introduced webhooks as a new automation action type, Checkout Started as a new event and many more. The following are the highlights of our additions and improvements since December 2022.
Advertisement
Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Search Engine Land
FEBRUARY 24, 2023
Gathering online is a popular way to connect with a wider community that defies geography. That’s true whether you’re chatting in Slack with coworkers, tuning in for a live stream, or attending an online event or webinar. The pandemic accelerated the shift to online events. They’re still going strong and are more common now than ever.
Hubspot Marketing
FEBRUARY 24, 2023
Slack changed workplace communication. It can be a helpful tool or an amusing diversion — and this makes Slack tips essential to cut through the noise. Slack is capable of so much that it's hard to uncover what features you really should be using. To help, we put together some of the best Slack tips and tricks below. From creating to-do lists to customizing your theme, these pro tips are worth showing off to your team.
Expert insights. Personalized for you.
105 
Let's personalize your content