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On The Evolution Of Creativity And Creative: With Danny Robinson

Seth Matlins
Forbes Staff
Seth Matlins is the Managing Director of the Forbes CMO Network.
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The Chief Creative Officer of The Martin Agency, Robinson’s award winning work spans categories and always looks to create a cultural conversation.

For episode five of our video series on The Evolution of Creativity and Creative, I spoke with Danny Robinson, Chief Creative Officer at The Martin Agency, where he’s been for a notable 19 years.

As a reminder, for this series, we define “creativity” as the expression of an idea regardless of medium (painting, poem, play...and things less alliterative) and “creative” as the marketing specific expression of ideas designed to solve for specific brand and/or business problems.

Amongst many other things our conversation touched on Robinson’s POV on:

  • His sources of inspiration, and how they’ve evolved and stayed consistent.
  • The advice he gives young creatives on identifying and nurturing ideas.
  • How hard it is to change perceptions.
  • Using humor (and not fear) to sell.
  • The enduring, everlasting importance of “the why” and what makes for a “big idea” in today’s marketing landscape.

With this, here’s my conversation with Danny Robinson on the evolution of creativity and creative, and its implications for marketers and marketing both.

May it help lead you to the next great idea.

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Seth Matlins
Seth Matlins
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