Sat.Dec 24, 2022

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Topical Authority: What Is It, & How Does It Work?

Neil Patel

Unless you’ve been living in a cave for the last couple of years, you’ve probably heard the term “topical authority” used a heck of a lot in the SEO community. But what is topical authority? What does it mean, and how does it work? Given how much SEOs discuss it, you probably realize that topical authority is pretty vital to your site’s rankings—and you’d be right.

SEO 88
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Last Minute Gift Ideas For EVERYONE On Your List: The Inclusivity Edition

CMO Network

From Hanukkah to Christmas, to Kwanzaa to Lunar New Year, consumers spend the winter months in frantic attempt to find the perfect gifts. The following suggestions will help any gift giver find things to please everyone on their list whilst also helping to move us toward a more inclusive society.

CMO 84
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The Best Help Desk Software You Should Use In 2023

Zumvu

Communication in today's world is very important and it is also the key to growing businesses, startups and so on!

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Weekend Favs December 24

Duct Tape Marketing

Weekend Favs December 24 written by John Jantsch read more at Duct Tape Marketing. My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but I encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one I took on the road.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.