Sun.Jun 05, 2022

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4 Impactful PPC Ad Extensions You Need To Try Out via @sejournal, @LisaRocksSEM

Search Engine Journal

Are you making the best possible use of Google Ad extensions? Here are 4 you need to check out. The post 4 Impactful PPC Ad Extensions You Need To Try Out appeared first on Search Engine Journal.

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Use ‘Experiments’ to Test Google Ads

Practical eCommerce - Marketing

Google Ads' Experiments is an underutilized feature to test (and improve) campaign performance. Pay-per-click pro Matt Umbro explains how to get started in this helpful piece. The post Use ‘Experiments’ to Test Google Ads appeared first on Practical Ecommerce.

eCommerce 113
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6 New Market Brew SEO Tools That Predict Google Algorithm Update Impacts via @sejournal, @mktbrew

Search Engine Journal

Ready to see how your website will hold up Google's next algorithm change? Market Brew's search engine modeling platform helps you see future SERP positions. The post 6 New Market Brew SEO Tools That Predict Google Algorithm Update Impacts appeared first on Search Engine Journal.

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How To Implement Effective Video Marketing Strategy?

OnPassive Marketing

Video marketing is not expensive and complex for small businesses to implement. You can start making some fantastic videos using your smartphone. The below facts will convince you about using video marketing in your interactions. What is video marketing? Video marketing uses compelling videos for marketing your business to engage your audience. It uses social media and various digital channels for promotion.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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Gen-Z Demand Racial Justice, Not Just Diversity, Equity And Inclusion From Brands

CMO Network

Gen-Z demand racial justice, not just diversity, equity and inclusion. The brands that can make inclusivity part of their core mission—not a PR statement—will win the hearts and minds of a new generation of citizens. Not consumers.

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Here’s WHAT IS EMAIL MARKETING for Local Business & How it Works 2022

Marketing Blogo

What is Email marketing will be answered fully in this post, but then it has been in existed long ago, and for decent purpose. It’s the best direct and effective way of linking up with your leads, encouraging them, and converting them into loyal customers, regularly winning out over all other web marketing channels.