Summary:
In 2021, the company began working with yorCMO and within the first 4 months, the market strategy designed already exceeded their business goals.
K9 Resorts is a fast-growing luxury dog hotel that offers dog boarding and daycare services. It currently has 26 open locations primarily in the northeast and midwest. It has another 140 locations that will open over the coming months and years.
In 2021, the company began working with yorCMO and within 4 months, the market strategy design already exceeded their business goals. Let’s learn about how they’ve maintained and expanded their business.
In 2021, under the leadership of CEO Jason Parker, K9 Resorts Luxury Pet Hotel faced several significant marketing challenges.
First, he wanted to reduce the time to break even when new locations opened. This would increase the value of franchisees and make franchisees happier with their business while also making it easier to sell more franchises.
Second, K9 Resorts was rapidly opening new locations and needed a marketing manager to support new owners with their grand openings. Third, they wanted to automate their follow-up to reduce their reliance on busy staff and consistently touch prospects and customers to keep them happy, engaged, and coming back to K9.
Click here to read how Dave Blanchard, Fractional CMO, helped his client scale and exceed their sales and growth goals:
K9 Resorts Luxury Dog Hotel Case Study