Marketing Insider Group

JULY 22, 2024

Google Analytics 4 (GA4) is the latest version of Google’s powerful analytics platform. Its purpose is to provide deeper insights into user behavior and website performance, helping you make adjustments whenever necessary. Understanding engaged sessions within GA4 is crucial for anyone looking to optimize their online presence. These engaged sessions go beyond simple visit counts, revealing how users interact with your content, what captures their interest, and what drives them to take act

User-Generated 122

User-Generated Analytics Performance Marketing Promotion 122

Martech

JULY 22, 2024

To business executives and marketing professionals, everything is numbers. Watch the news and pay attention to when a broadcaster states a number. Reading, seeing or hearing numbers is easy. Blindly repeating them is easy. What’s hard is validating the data, understanding it and then putting it into a meaningful, useable format. Context matters in data analysis “Numbers out of context are just numbers!

Key Performance Indicator 118

Key Performance Indicator Transform Analytics Manufacturing 118

Backlinko

JULY 22, 2024

If done well, SEO (search engine optimization) can send thousands of targeted visitors to your website every month. This turns your site from an afterthought into an asset that generates leads and sales. Backlinko started as a simple personal blog in 2012, publishing one or two posts per month. In the first two years, our traffic grew from a few hundred monthly visitors to several thousand.

SEO 114

SEO Law User-Generated Analytics 114

Search Engine Land

JULY 22, 2024

Google is reversing course and won’t phase out third-party cookies in Chrome as previously planned, instead opting for a new approach that gives users more control, the company announced today. Why we care. This decision marks a significant shift in Google’s privacy strategy and will come as a relief to many in the advertising industry who have been scrambling to prepare for a cookieless future.

Advertising 136

Advertising Advertisers 136

Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective

In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.

Branding

Buffer Marketing

JULY 22, 2024

Paid advertising on social media is an immediate way to boost the reach of your content — particularly when it comes to a power platform like Facebook. With over 3 billion monthly active users , it's little wonder that Facebook is the most popular social media platform for running ads. But the Facebook algorithm is a tough nut to crack, especially if you're just starting out — whether you're a small business owner, a creator, or a social media manager — so the

Advertising 112

Advertising Advertisers User-Generated Management 112

Hubspot Marketing

JULY 22, 2024

Graza. Fishwife. Brightland. If you’ve never heard of them, just walk into a local specialty store — you’re guaranteed to spot some of these brands, with packaging so aesthetically pleasing they make you feel like walking inside an Instagram feed. Gander helped build the Graza brand from scratch, an olive oil that comes in a squeeze bottle. Source: GoPuff Marked by bright colors, bold fonts, and creative illustrations, this style of packaging is now moving beyond specialty stores and into big re

Food 115

Food Branding Transform Retail 115

Hubspot Marketing

JULY 22, 2024

There’s no doubt that in the last few months, you’ve run into Google’s new AI search tool. Often, the tool provides a helpful summary (though sometimes it’s laughably wrong). While the tools themselves are evolving every day, it seems generative AI search engines aren’t going anywhere. Since Google launched its AI search, it’s already made leaps in relevance and accuracy.

User-Generated 123

User-Generated SEO Content Marketing Place 123

Martech

JULY 22, 2024

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content.

Email Marketing 107

Email Marketing Customer Journey Education Market Trends 107

Hubspot Marketing

JULY 22, 2024

Developing a consistent brand starts with creating a brand style guide. These branding rule books help graphic designers, marketers, web developers, community managers, and even product packaging departments present a unified vision of the brand to the public. The best brands stick in our brains because their presence is defined by the repetition of the same logo, fonts, colors, and images.

Branding 114

Branding User-Generated PR Law 114

Search Engine Land

JULY 22, 2024

This year’s shopping season is unusually short. Instead of the normal four and a half to five weeks, we have just 27 days between Thanksgiving and Christmas. On top of that: Hanukkah starts on Christmas, and Kwanzaa is on the day after. Christmas and Hannukah are on Wednesdays, eliminating the ease of shopping retail over the weekend for last-minute gifts.

SEO 98

SEO Shipping Retail PR 98

Speaker: Jesse Hunter and Brynn Chadwick

Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.

Customer

Hubspot Marketing

JULY 22, 2024

Do you take a good, hard look at your team's marketing strategy every year? You should. Without an annual marketing plan, things can get messy — and it's nearly impossible to put a number on your budget for the projects, hiring, and outsourcing over the course of a year if you don't have a plan. To make your plan's creation easier, we've put together a list of what to include in your plan and a few different planning templates where you can easily fill in the blanks.

Marketing Plan 105

Marketing Plan Social Media Marketing Marketers Marketing 105

Search Engine Land

JULY 22, 2024

Conversion rate (CVR) is one of the top performance drivers when it comes to PPC campaigns. This article outlines key factors that can influence PPC conversion rates so you can squeeze as much revenue from your paid campaigns as possible. Optimizing for PPC conversion rates A common conversion rate optimization (CRO) methodology involves three steps: Step 1: Investigation.

Price 96

Price eCommerce Customer Journey Copywriting 96

Hubspot Marketing

JULY 22, 2024

As a content creator , I know brand identity is everything. My audience wants to know what makes me different, why I create content, why they should trust the information I put out, and why I might promote a product or service. The same is true for companies. In addition to the information above, people who find your company online want to know about your mission, vision, and how you can help them solve their problems.

Fashion 105

Fashion Energy Price Product 105

David Meerman Scott

JULY 22, 2024

Seeing my favorite band at the most technologically advanced music venue in the world was an exhilarating, fascinating, exciting, and just a little frustrating experience. Bobby Weir and Mickey Hart are cementing their legacy by continuing to innovate while performing a Grateful Dead songbook that was mostly written over 50 years ago.

Marketers 98

Marketers Marketing 98

Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader

Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.

Market Trends

Hubspot Marketing

JULY 22, 2024

Over the last few weeks, I‘ve been writing extensively about community management , what it is, and why it’s essential. If, after reading my posts and doing your own research, you still need to figure out if it's worth investing in, perhaps a quick pros and cons list will help you come to a decision. Let's dive into the pros and cons of community management.

Management 110

Management Customer loyalty Entertainment Branding 110

Lusha

JULY 22, 2024

Despite the digital age, cold calling remains a powerhouse in sales. A well-crafted script is your secret weapon , providing a strategic framework to guide interactions. Think of it as your roadmap to navigate cold calls , be equipped to build rapport, overcome objections, and secure appointments. This guide covers everything about cold-calling scripts in 2024: the anatomy of a high-converting script, tailored templates, expert tips for delivery, and objection-handling techniques.

Customer 52

Customer B2C Real Estate Key Performance Indicator 52

Content Marketing Institute

JULY 22, 2024

Stop treating GA4 reports and ChatGPT prompts as separate processes. Combine the two with these step-by-step instructions and identify falling search traffic, learn how to improve rankings, and deliver more effective newsletters.

Analytics 131

Analytics 131

Lusha

JULY 22, 2024

Closing deals is challenging, but a well-defined sales process simplifies it. It’s about understanding buyer psychology , mastering negotiation , and using the right tools. In this guide, we break down the sales process into 8 easy steps , each backed by research and real-world examples. From identifying your ideal customer to measuring success , we offer actionable advice and insights.

CRM 52

CRM User-Generated Communications Price 52

Speaker: Speakers:

Think creating impactful B2B video is intimidating, boring, or requires a Hollywood-level budget? Think again. Join our "B2B Growth Show" to uncover the secrets of building video strategies that drive ROI, captivate your audience, and leave your competition in the dust. What you’ll learn: Why video is non-negotiable for B2B in 2025 Storytelling tips to engage your target audience and keep them coming back Case studies from printing companies to telecom giants with jaw-dropping results Practical

Product

The Marketing Operations Leader

JULY 22, 2024

In this edition: Best MOPs Career Event of the Quarter When to Speed Up or Slow Down in Marketing Operations POLL: Marketing Ops Biggest Pain Point For Paid Subscribers: Our job as managers is to confront the real issues Get your career or marketing questions answered: Ask the Marketing Operations Leader questions here to be answered in future issues.

Marketers 130

Marketers Marketing Analytics Communications 130

Kuno Creative

JULY 22, 2024

Unless you’re brand new to the internet, you’re probably aware content marketing is the weapon of choice among businesses with an online presence. But while creating material for your website or social media channels may sound simple, developing a comprehensive content marketing strategy can be a difficult, complicated process.

Marketing Plan 105

Marketing Plan Content Marketing Marketers Marketing 105

Buffer Marketing

JULY 22, 2024

Organic social media marketing is a long game. You need to abide by a social media calendar and post consistently, hop on trends, and have a lot of patience before you see tangible results. But what if you want some quick wins under your belt? Enter: Social media advertising. It’s an arm of social media marketing where you spend money to reach the right audience.

Advertisers 98

Advertisers Advertising Gen Z Social Media Marketing 98

Martech

JULY 22, 2024

Netflix is phasing out its cheapest ad-free plan in Canada and the U.K., with plans to do the same in the U.S. and France. Netflix added eight million global subscribers in Q2, with its ad-supported plan gaining significant traction. The lower-priced tier now accounts for over 45% of new signups in markets where it’s available, signaling a potential shift in Netflix’s business model.

Advertising 106

Advertising Advertisers Price Marketing 106

Advertisement

GrowthZone’s 11th annual survey highlights trends, challenges, and strategies shaping the membership industry through insights from U.S. and Canadian association professionals. Get your copy of the 2025 Association Survey Results Report to see how your organization measures up: The biggest challenges associations are facing Membership retention trends and non-renewal insights Strategies for automatic renewals and reinstatements Shifts in member engagement tactics Why members are joining (and sta

Buffer Marketing

JULY 22, 2024

One of the best aspects of social media is being able to share something with your followers, but other social media platforms make reposting a bit easier. On Twitter/X, you can retweet. On Facebook, there’s the option to share a post. And on Instagram, you can repost, which is essentially a way to share a picture from another Instagram user with your followers.

Branding 104

Branding User-Generated Promotion Product 104

Hubspot Marketing

JULY 22, 2024

When considering who to learn from in the marketing space, one brand stands out: Liquid Death. They've mastered the art of turning healthy beverages into a sought-after brand, making them ideal marketing mentors. But they've done more than reinvent water — in many ways, they've reinvented marketing, as well. I spoke with Greg Fass , Liquid Death's VP of Marketing, to learn how he's cultivated an anti-marketing approach, why some of his favorite campaigns involve Tony Hawk and Martha Stewart, and

Entertainment 110

Entertainment Shipping Marketers Marketing 110