Heidi Cohen
AUGUST 15, 2022
Use the full marketing offer to price products & services to improve results. Includes offer checklist and tips to increase reach and sales. The post Marketing Offer: How To Actually Price Products And Services To Get Better Results appeared first on Heidi Cohen.
Econsultancy
AUGUST 15, 2022
Marketing budgets will continue to be under scrutiny as the cost-of-living crisis continues. But digital media growth in particular seem robust. I recently asked a few performance experts about the state of the current digital media landscape, and how brands should be adapting their strategies as a result. Here are five trends that came to light. Performance budgets remain steady (for now) Gal.
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Content Marketing Institute
AUGUST 15, 2022
Original research can be a great content marketing asset to build authority. But if you don’t follow this advice, you could be risking your credibility. Here’s how to create high-quality research.
Hootsuite
AUGUST 15, 2022
Planning a Black Friday marketing strategy is the key to standing out in a large crowd of advertising. Think about it. Every store, whether brick and mortar or eCommerce, are advertising deals. Customers are actively searching for them. So how do you catch their eye? By being prepared and rolling out some killer tactics. Don’t let planning your Black Friday marketing strategy frustrate you.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Hubspot Marketing
AUGUST 15, 2022
Remember when social media was all about keeping up with your friends and family? For better or worse, those days are gone as more social platforms are now focused on keeping you connected with an endless stream of products you can buy without even leaving the app. In other words, social media is the next frontier of e-commerce, and DMs are the future of customer service.
Hootsuite
AUGUST 15, 2022
It’s no secret that people love short videos — TikTok’s explosive rise to fame and the popularity of Instagram Reels prove that short clips are compelling and effective. But what about Facebook Reels? Facebook’s version of short-form video showed up a little after the other apps, but don’t sleep on these Reels. Facebook Reels are a useful tool in every content creator’s marketing strategy.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Search Engine Journal
AUGUST 15, 2022
Should you wait until GA4 has more integrations and functions? Learn when and how to switch from Universal Analytics to Google Analytics 4. The post Should You Switch To GA4 Now? What You Need To Know appeared first on Search Engine Journal.
Martech
AUGUST 15, 2022
Welcome emails and those triggered by inventory changes have the best click-to-open and first purchase conversion rates, according to a new study. Email campaigns triggered by price cut and back in stock notices resulted in first purchases from 25% of recipients, according to Bluecore’s 2022 Retail Benchmark Report. Abandoned cart notifications had a 23.9% success rate, with welcome emails succeeding 23.3%.
Digital Marketer
AUGUST 15, 2022
A little birdy told me you want to know what this “Community” stuff is you keep hearing about. I promise it’s not scary, at least not as frightening as Data Tracking and Analytics. Ahh, Numbers! No need to worry, you’re safe here, and the data can’t get you. At least, not in this particular post. Community is a tale as old as time and is simply evolving along with humanity; perhaps it’s time you join the party!
Search Engine Journal
AUGUST 15, 2022
In this comprehensive guide, get the inside scoop on how to optimize Wix sites for search. The post Wix SEO: 5 Tips To Get The Results You Want appeared first on Search Engine Journal.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Search Engine Roundtable
AUGUST 15, 2022
Google Discover can now show the author name of a specific story instead of showing the site name under the story. I personally do not use Google Discover much but a couple of savvy Google Discover users noticed this over the weekend.
Search Engine Journal
AUGUST 15, 2022
Google finishes migrating all Search Console properties to an updated system that simplifies how pages, items, and issues are classified. The post Google Updates Search Console To New Item Classification System appeared first on Search Engine Journal.
Search Engine Roundtable
AUGUST 15, 2022
Microsoft Bing Shopping has officially added a lot of the features we noticed early such as coupons and promotions, price history, and ethical choice annotations, the company announced.
Search Engine Journal
AUGUST 15, 2022
The switch to Google Analytics 4 affects far more than just SEO. Krista Seiden discusses paid media, reports, and more in this episode. The post Google Analytics 4 – More Than SEO [Podcast] appeared first on Search Engine Journal.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Search Engine Roundtable
AUGUST 15, 2022
What do you do if you run an event and the event is over, do you keep the webpage live, do you redirect it, do you just delete it and 404 the page? The answer is it depends, as you'd imagine.
Litmus
AUGUST 15, 2022
We’ve been busy gearing up for Litmus Live 2022 and are excited to share some major developments about what you can expect when you join the event—from anywhere—on October 25th and 26th, 2022. In addition to the keynote speakers we introduced you to, we’re thrilled to announce our agenda and all the presenters you’ll get a chance to learn from and interact with during this year’s conference. .
Search Engine Roundtable
AUGUST 15, 2022
Google has reenabled the validate fix feature in Google Search Console just now. It was not there a couple of hours ago and has been not working since the beginning of this month but now it is back.
Search Engine Journal
AUGUST 15, 2022
Meta is introducing a new way to schedule Facebook Reels with a new feature integrated into Meta Creator Studio. The post Meta Introduces New Way To Schedule Facebook Reels appeared first on Search Engine Journal.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Search Engine Roundtable
AUGUST 15, 2022
In part one, we learned about Sarah Burke, the Data and Analytics Manager at Cypress North. We also spoke about some of the differences between Google Analytics 4 and Universal Analytics 3. Here we talk about the benefits of Google Analytics 4.
Sachs Marketing Group
AUGUST 15, 2022
Understanding why local SEO is important for small businesses can mean all the difference. If you own a small business within your local community, it’s important that you understand why local search engine optimization (SEO) is important for your business. Local SEO is a service that can help improve the visibility of your brand and services to your local customer base.
Search Engine Roundtable
AUGUST 15, 2022
Microsoft's IndexNow protocol is growing and the search company keeps investing in it, despite Google not adopting it - yet. Microsoft said that more than 16 million websites are publishing over 1.2 billion URLs per day to the IndexNow API.
Search Engine Journal
AUGUST 15, 2022
What makes working in SEO exciting? For many, it’s about weighing in on Google’s crucial ranking factors or cracking open the mysteries of search algorithms. For some, it may be about helping businesses grow and prosper in the digital age. But for Shay Harel, CEO and founder of Rank Ranger, it’s being able to work with talented teams in a constantly evolving space.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Search Engine Roundtable
AUGUST 15, 2022
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. If you are not happy with the latest Google product reviews update.
Vertical Response
AUGUST 15, 2022
Do you ever worry about the quality of your email list? If you’re not careful, your email list can quickly become cluttered with bad email addresses that will lead to bounces and spam complaints. In this blog post, we will discuss five tips that will help keep your email list clean and free of any dead weight so f ollow these tips and you’ll be able to maintain a healthy email list that will help improve your email marketing campaigns and email deliverability!
Search Engine Roundtable
AUGUST 15, 2022
The last Google product reviews update, the July 2022 Google Product Reviews Update, was an interesting one. It felt, based on SEO and webmaster feedback, that it just didn't hit the mark in terms of quality relative to past Product reviews updates. If you have examples of where and how Google got it wrong, you can let Google know about it.
Influence & Co
AUGUST 15, 2022
This article was co-authored by Josh Mosley.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Sprout Social
AUGUST 15, 2022
In 2021, TikTok hit the one billion milestone of monthly active users, capitalizing on its early fame as people gravitated toward its light, short-form content. This surge in popularity means TikTok is ripe with revenue opportunities, especially considering around 37% of TikTok users in the US earn $100,000 or more yearly. From the #TikTokMadeMeBuyIt trend to devoted subcultures like #BookTok , brands are finding creative and authentic ways to position and sell their products or services directl
Martech
AUGUST 15, 2022
Back in January 2018, I wrote a MarTech column with advice I give clients when the fiscal year is young. . I suggested you take some time off to plan your marketing strategy for the coming year. Forsake the hustle and distractions of the office and take your team to some offsite location where everybody can stretch their legs, let their minds run free and get the inspiration flowing. .
Sprout Social
AUGUST 15, 2022
TikTok sounds are an integral part of the app—users don’t just listen, they remix and revamp to shape new trends and cultural shifts. From hit songs and iconic TV lines to original audio from innovative creators, sound is often a catalyst for TikTok challenges and dances. It’s part of why community and collaboration are at the heart of the app. Music is the universal language of the soul and TikTok has definitely shifted the music industry.
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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.
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