Thu.Feb 02, 2023

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How To Achieve Instagram Growth With Marketing Automation In 2023

Jeff Bullas

For so many brands and businesses, Instagram is a vital marketing tool. With Instagram, you can promote your products and services to new people, attract new followers, and engage in conversations with your existing customers and followers. Instagram also has a wide variety of types of content you can create, meaning you can experiment with different types of video, selling within the Instagram platform itself and paid advertising all in one app.

Price 241
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News: Aspiration Marketing partners with Semrush

Aspiration Marketing

Her is a little bit of marketing of our own capabilities and those of a rather capable technology powerhouse in the Search Engine Optimization (SEO) space. Aspiration Marketing has recently become a certified partner of Semrush. This partnership and its certification represent a solid step forward in our abilities to provide the best value to our global customer base.

Marketing 216
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Boost Your Writing Productivity with A.I. – 10x Your Freelance Writing Income

Jeff Bullas

According to the US Bureau of Labor, we are making 8 times more goods and services than 100 years ago. Which means we are 800% more productive. Why does that matter? The acceleration of technology since the industrial revolution has provided us with the tools to do a lot more with less. And that could lead to working 1 hour instead of 8 hours and still making the same income.

Product 225
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Leadership Spotlight on Recruitment: Meet Mihai Cepoi

Aspiration Marketing

In this edition of our Leadership Spotlight series, we had a Q&A with Mihai Cepoi about his role as the Founder and CEO of Jobful. The Jobful Career Platform is a white-label solution built to sky-rocket your talent database with the most engaging candidate experience. We are based in Bucharest, Romania.

Marketing 207
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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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How to Block ChatGPT From Using Your Website Content via @sejournal, @martinibuster

Search Engine Journal

This is how ChatGPT gets website data to learn from and how to block that from happening. The post How to Block ChatGPT From Using Your Website Content appeared first on Search Engine Journal.

SEO 143
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News: Aspiration Marketing partners with Semrush

Aspiration Marketing

Her is a little bit of marketing of our own capabilities and those of a rather capable technology powerhouse in the Search Engine Optimization (SEO) space. Aspiration Marketing has recently become a certified partner of Semrush. This partnership and its certification represent a solid step forward in our abilities to provide the best value to our global customer base.

Marketing 130

More Trending

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Leadership Spotlight on Recruitment: Meet Mihai Cepoi

Aspiration Marketing

In this edition of our Leadership Spotlight series, we had a Q&A with Mihai Cepoi about his role as the Founder and CEO of Jobful. The Jobful Career Platform is a white-label solution built to sky-rocket your talent database with the most engaging candidate experience. We are based in Bucharest, Romania.

Marketing 130
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Is Twitter Still a Thing for Content Marketers in 2023?

Content Marketing Institute

Now that Twitter’s “new normal” has taken hold, brand reaction is evolving. To what degree? Marketers share what they’re doing (and not doing) – and they don’t all agree.

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The Complete Guide to Project Management Basics

Hubspot Marketing

Project management isn’t just about building software and hardware. Project managers distribute resources appropriately, manage timelines, and take care of stakeholders throughout the process. However, that’s often easier said than done. After all, there’s a reason project managers are constantly tweaking their approaches and rethinking their processes.

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Choosing a Niche for Your Online Business: 3 Creative Models

CopyBlogger

If you want your marketing to work, you have to first get specific when choosing a niche for your online. Continue Reading The post Choosing a Niche for Your Online Business: 3 Creative Models appeared first on Copyblogger.

Marketing 126
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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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Google Testing Apprentice Bard: Google's Answer To OpenAI's ChatGPT?

Search Engine Roundtable

CNBC reported the other day that Google is working on its own AI chatbot named Apprentice Bard. Apprentice Bard is reportedly built on Google's AI LaMDA language model stack and while Google is being more cautious with this rollout, Google is working on testing an AI bot in search.

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Response to ChatGPT $20 Plan: Take My Money! via @sejournal, @martinibuster

Search Engine Journal

New $20 ChatGPT subscription plan was greeted by a virtual stampede of enthusiastic users ready to shower money on OpenAI The post Response to ChatGPT $20 Plan: Take My Money! appeared first on Search Engine Journal.

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Google Search Console Video Indexing Report Gains Impressions & Sitemap Filters

Search Engine Roundtable

Google has updated the video indexing report within Google Search Console to add impression data and a way to filter the report by your available sitemaps.

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Google’s Mueller Criticizes Negative SEO & Link Disavow Companies via @sejournal, @martinibuster

Search Engine Journal

John Mueller criticized negative SEO services as well as certain kinds of link disavow companies, saying that they were "making things up" The post Google’s Mueller Criticizes Negative SEO & Link Disavow Companies appeared first on Search Engine Journal.

SEO 111
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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February 2023 Google Webmaster Report

Search Engine Roundtable

It is time for the Google webmaster report, where I summarize the most important SEO and webmaster-related Google topics for the past month. Google completing the long rollout of the December 2022 helpful content update and link spam update may be the biggest news for the past month.

SEO 116
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Top 5 Essential SEO Reporting Tools For Agencies via @sejournal, @SEOBrock

Search Engine Journal

There are many quality SEO reporting tools on the market. Find the right SEO reporting tool for you and your team with this list. The post Top 5 Essential SEO Reporting Tools For Agencies appeared first on Search Engine Journal.

SEO 110
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How data clean rooms might help keep the internet open

Martech

Are data clean rooms the solution to what IAB CEO David Cohen has called the “ slow-motion train wreck ” of addressability? Voices at the IAB will tell you that they have a big role to play. “The issue with addressability is that once cookies go away, and with the loss of identifiers, about 80% of the addressable market will become unknown audiences which is why there is a need for privacy-centric consent and a better consent-value exchange,” said Jeffrey Bustos, VP, meas

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How social media consistency drives business results

Sprout Social

In 2022, Figo Pet Insurance went all-in on their organic TikTok strategy. They started posting four to five videos a week on the platform (an impressive goal for their scrappy team!) and their efforts led to audience growth, multiple viral videos and revenue-driving ads. @figopet Just some beach tippy taps to brighten your day ☀️ #tippytaps #dogtippytaps #dogsoftiktok #beachdog #yesfigopets #cutedogsoftiktok #seratoninboost #dogs #tippytap ♬ dumb dumb – sped up – mazie If you’re wond

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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GoogleProducer: A New Googlebot Crawler From Google?

Search Engine Roundtable

Google may be crawling the web with a new crawler, a new Googlebot, named GoogleProducer. This useragent is not listed on the official Google crawlers page but maybe it is too new to be listed yet?

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Say “No” to No-Reply Email Addresses (And What to Do Instead)

Litmus

Your subject line, preview text, and sender name (aka, the “envelope” ) are key to getting your subscribers to open your email. But what about after they open—and have something to say? Sometimes overlooked, the reply-to email address and from name are key identifiers for your subscribers—especially if they choose to reply to an email (which many do!).

Branding 105
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Microsoft Bing: lastmod Tag In XML Sitemap File Is Critical

Search Engine Roundtable

Microsoft Bing posted a new blog post saying "for XML sitemaps, one of the most critical tags you can include in your sitemap is the "lastmod" tag." And it will become even more critical as Bing is reworking its crawl scheduling stack to rely more on this lastmod field.

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Questions to ask about conversion optimization platforms

Martech

Of all of the different types of marketing software, conversion optimization platforms are perhaps the easiest to justify. They are directly focused on delivering the business results you desire, whether you’re seeking to optimize white paper downloads, newsletter subscriptions or ecommerce checkouts. Dig deeper: What is a conversion optimization platform?

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Marketing Attribution: Everything You Need To Know via @sejournal, @drumming

Search Engine Journal

From the tools of the trade to the pros and cons, learn why marketing attribution is important for marketing leaders now more than ever. The post Marketing Attribution: Everything You Need To Know appeared first on Search Engine Journal.

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Marketing Funnel Strategy: 3 principles to help you make a high-converting landing page

Marketing Sherpa

Flint McGlaughlin and I conducted live optimization of landing pages in a recent LiveClass with the MECLABS SuperFunnel Research Cohort (MECLABS is parent organization of MarketingSherpa).

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Make the switch to GA4, or Google will do it for you

Search Engine Land

If you get Google’s Analytics emails, you may have already gotten the word. But ICYMI, Google has once again reminded us that Universal Analytics (UA) will stop processing data on July 1. What’s new is the email states that starting in March, any customer who does not set up a GA4 property with basic settings, Google will configure one with a few basic settings consistent with the existing Universal Analytics property; this includes certain conversion events, Google Ads links, and ex

Analytics 100
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AI Writer and AI Design Tools for Marketers

Social Media Examiner

Curious about using AI in your work? Wondering how AI can enhance and improve your content creation? In this article, you’ll discover AI tools to help marketers design images and write better. AI Tools for Content Creation Right now, Artificial Intelligence or AI tools are coming onto the market for almost every aspect of content […] The post AI Writer and AI Design Tools for Marketers appeared first on Social Media Examiner.

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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How much will backlinks matter in 2023?

Search Engine Land

Backlinks have long been considered a crucial factor in determining a website’s ranking on search. Historically seen as a vote of confidence, plenty of backlinks pointing to a website indicated that it is a trusted and authoritative source of information. And so, the more backlinks a site had, the higher it was likely to rank on search results.

SEO 101
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Busch Light Scores With Sarah McLachlan And Busch Guy In Super Bowl Ad

CMO Network

Busch Light's 2023 Super Bowl ad featuring Sarah McLachlan is the latest in a series of positive moves Anheuser Busch has made to build the brand.

Branding 101
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Why SEO should be a product

Search Engine Land

I’ll just come right out and say it… SEO should be a product because it is an acquisition channel for organic traffic and revenue. SEO as a product largely means the business: Understands it operates in a digital-first world. Makes an effort for its digital properties (website, app, etc.) to be SEO-friendly. This way, when prospective customers are searching online using their devices, looking up through an app or initiating a voice search, the subsequent digital properties are discoverabl

Product 98
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Lead Generation: How To Get Started via @sejournal, @BrianFr07823616

Search Engine Journal

Lead generation is a marketing process of capturing potential consumers who show interest in your product or service. The post Lead Generation: How To Get Started appeared first on Search Engine Journal.

Product 90
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What Questions Are Brands Asking About Their ESG Initiatives Ahead of 2024?

Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.