Martech

MARCH 12, 2025

Marketing budgets are doing two things right now tightening and transforming. With consumer spending power squeezed and C-suites scrutinizing every expense, businesses and the marketers who support them have come to a critical inflection point: adapt to inflation or watch your ROI evaporate. Simply cutting costs won’t cut it. As inflation stubbornly hovers at 3% and reports reveal consumers’ disposable income is up just 1.8% year over year the weakest pace since December 2022 busi

Transform 113

Transform Finance Marketing Marketers 113

Sprout Social

MARCH 12, 2025

We know that social media moves fast. And frankly, marketers don’t have time to consume the same watered down, not-so-takes about the state of the industry. That’s why we’re launching this new series, @MeNextTime, where we’ll invite Team Sprout and some of our favorite social experts to share how they really feel about the latest trends.

User-Generated 114

User-Generated Health Retail Branding 114

Martech

MARCH 12, 2025

You open your email automation platform and instantly feel overwhelmed. Dozens of workflows stare back at you welcome series, abandoned carts, nurturing sequences, anniversary triggers the list goes on. But here’s a hard truth: most email automations are just noise. They drain your resources, confuse your audience and deliver little real value.

Non-Profit 112

Non-Profit User-Generated Shipping eCommerce 112

Sachs Marketing Group

MARCH 12, 2025

In todays digital landscape, healthcare providers must leverage advanced marketing tools to reach the right audience. Google Performance Max (PMAX) is one of the most powerful advertising solutions available, offering a data-driven, automated approach to campaign management. But how does it work, and is it the right choice for healthcare organizations?

User-Generated 90

User-Generated Key Performance Indicator Advertising Advertisers 90

Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant

AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.

Marketing

Martech

MARCH 12, 2025

Marketers have more tools to help build and measure brand than ever before, but understanding the impact of brand marketing remains a challenge for many organizations. Benoit Garbe is the President of QUINT Advisory, a member of the Tracksuit advisory board and the former CMO of AB InBev. Garbe sees a massive opportunity today for organizations to reframe brand and, in the process, rethink the role of the CMO and marketing, with marketers acting as the coordinator of all brand activity.

Branding 93

Branding CMO Influencer Marketing Marketing 93

Hootsuite

MARCH 12, 2025

Over one billion people use LinkedIn, making it the worlds largest social media platform for professionals. And all those people want to boost professional networking, learn from content creators, and follow thought leaders wherever they go. Using LinkedIn hashtags will help those people find you and your content. But which LinkedIn hashtags do you use?

User-Generated 71

User-Generated Analytics Social Media Marketing Law 71

yorCMO

MARCH 12, 2025

Discover marketing technology tools fractional CMOs recommend to boost efficiency and drive results for small businesses on a budget. The post Big Tools, Small Budgets: Marketing Technology for Growing Businesses appeared first on yorCMO.

Marketing 76

Marketing Marketers 76

Welcome Software

MARCH 12, 2025

Companies like Uber and Spotify have famously documented their approaches to building a product operations function. But how does product ops work in detail? And how can you optimize your approach to build this function within your own product-led growth organization? Thats what we explore in this article, diving deep into how product ops bridges the gap between product management, data, and customer success teams, ensuring that everyone has the insights, tools, and processes needed to build and

Product 52

Product Transform Communications Analytics 52

Martech

MARCH 12, 2025

Focus groups can be an important marketing tool, providing real-world insights straight from customers’ mouths. However, they also have limitations in speed, cost and scope. Fortunately, a solution may be on its way: synthetic audience testing. Synthetic audience testing involves creating digital twins or avatars of customers that can answer marketers’ questions. “Synthetic audience testing would allow me to create that audience using real data,” said Nina Pfister, a part

Marketing 79

Marketing Marketers User-Generated Personalized Marketing 79

Welcome Software

MARCH 12, 2025

How is your product different from the others? And why should people use it? These are the concerns at the heart of product differentiation. And, though they are deceptively simple, developing a compelling product differentiation strategy requires a deep understanding of the market, the competition, and the target audience. Thats why, in this guide, we look at the steps and tools you can use to build a stronger value proposition for your product.

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Product Product Life Cycle Key Performance Indicator Price 52

Speaker: Speakers:

Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.

Marketing

Aspiration Marketing

MARCH 12, 2025

Studies show that 67% of sales teams fail to meet their quotas. Why? Often, it's not a lack of talent or effortsales teams struggle because they're set up for failure. They lack the right tools, training, and content to excel in today's competitive market. That's where sales enablement comes in. By providing your sales team with the resources they need to succeed, you empower them to close more deals and drive revenue growth.

Marketing 175

Marketing Marketers 175

Welcome Software

MARCH 12, 2025

Amplitude is a good product analytics platform that provides powerful visualization and easy audience and event segmentation. But its expensive particularly as you scale and the number of events you need to track grows. In this guide, we provide a full breakdown of Amplitude analytics pricing, looking at insights from customers and the costs that arent immediately obvious.

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Price Transform Analytics Management 52

Buffer Marketing

MARCH 12, 2025

Have you ever wished you could just skip the Instagram algorithm altogether and guarantee your content gets seen by your target audience?  Or, rather than asking folks to click over to your bio to find your products, content, or website, just include a link right in the post? Well, meet Instagram ads. They are paid posts on the platform that you can use to promote your business, product, or services and reach new people.

Advertising 111

Advertising Advertisers Management Logistics 111

Welcome Software

MARCH 12, 2025

Heap emerged as a pioneering product analytics tool aimed at helping businesses understand how users interact with their digital products and services, By offering automated, self-service product instrumentation and analytics, Heap empowered teams to analyze user behavior, identify pain points, and optimize the product experience. But today’s product-led-growth-focused companies want flexible insights into the full customer journey across multiple touchpoints, channels, and interactions, b

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Analytics Product Customer Journey Price 52

Speaker: Speakers:

Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.

Marketing

illumin

MARCH 12, 2025

In an era of fast fashion and mass consumerism, a growing number of people are choosing a different pathone that prioritizes sustainability, mindfulness, and financial well-being. Second-hand shopping and a low-consumption lifestyle are on the rise, driven by a desire to reduce waste, save money, and make more conscious purchasing decisions, especially in todays economy.

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Fashion Retail Transform Shoppers 103

Welcome Software

MARCH 12, 2025

(This article was first published on the Snowflake Blog: Inside the Data Cloud) Event data for tracking a user’s journey has always been important to product analytics—but we’re now seeing changes in how businesses work with and manage their data, including event data. This movement has largely been driven by the disruptive impact of the cloud.

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Analytics User-Generated Management Product 52

Businesses Grow

MARCH 12, 2025

I think everyone should work on having an effective online presence — a personal brand. It’s like an insurance policy for your career. If you’re “known,” more doors will open, more calls will be returned, you’ll have more choices in your career. Like most people I know, Amanda Russell barrelled into her brand without a clear plan.

Branding 62

Branding Email Marketing Customer Marketing 62

Welcome Software

MARCH 12, 2025

Analyzing and understanding funnels is an essential skill for every product manager (PM). It helps them to understand and optimize product and feature usage, by enabling them to track and visualize the customer journey from acquisition, through activation, retention, referral, and revenue; or user sub-journeys through any workflow in the product while highlighting conversion and drop-off rates along the way.

Analytics 52

Analytics Product User-Generated Customer Journey 52

Speaker: Speakers:

Discover why a traditional website is no longer enough to meet B2B buyer expectations in our must-attend session of The B2B Growth Show, The AI Revolution: Why B2B Buyers Expect More Than Just a Website. Learn how cutting-edge AI tools can transform your B2B website into a results-driven powerhouse that delivers the right message to the right visitor, every time.

Transform

David Meerman Scott

MARCH 12, 2025

I was looking through some older blog posts today, and I discovered a post I wrote 15 years ago that I had forgotten about. Re-reading it today made me laugh, so I thought Id post it again. + So last night I made my way to Pakhuis Wilhelmina , a funky former warehouse turned live music venue in Amsterdam to see what turned out to be a surprisingly excellent Dutch Ramones tribute band.

Branding 52

Branding Advertisers Advertising Marketing 52

Duct Tape Marketing

MARCH 12, 2025

The Truth About SEO, AI, and Content in 2025 written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Bruce Clay In this episode of the Duct Tape Marketing Podcast , I interviewed Bruce Clay, widely regarded as the “Father of SEO.” With a career spanning nearly three decades, Bruce has witnessed every major shift in search engine optimizationfrom the early days of simple keyword ranking to todays AI-driven landscape.

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