Fri.Apr 15, 2022

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The best times to engage on social media

Martech

The quality of the content you publish on social media channels matters, but so does when you post it. That may be obvious; what is less obvious is that the optimum times for publishing can change from year to year. Sprout Social, the social media management solution, took a sample of over 30,000 customers and looked at the most productive times for engagement , broken down by social platform (Facebook, Instagram, LinkedIn and Twitter) and industry.

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Why Updating Images Can Backfire via @sejournal, @martinibuster

Search Engine Journal

Google's John Mueller shares that indexing images is slow, which can negatively impact image heavy sites that update their images. The post Why Updating Images Can Backfire appeared first on Search Engine Journal.

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Trending Sources

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Google Search Ranking Algorithm Update April 13th & 14th (Unconfirmed)

Search Engine Roundtable

There seems to have been another Google search ranking algorithm update, which is unconfirmed by Google right now, that started Wednesday, April 13th and trailed into Thursday, April 14th. I am seeing both chatter within the SEO forums and some of the tools are showing the volatility as well.

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Re-Engagement Emails: 10 Examples of How to Win Back Email Subscribers

AWeber

Re-engagement emails are one of the best-kept secrets for keeping your email list engagement rates high. In this post, we'll show you: Why re-engagement email campaigns are important How to write effective re-engagement emails 10 great re-engagement email examples. But first, let's talk about decay. Specifically, email list decay. Email list decay (aka "email address decay" or "email database decay") is the percent of email subscribers' addresses that are abandoned or go inactive.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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Google Tests People Also Ask Play (Listen To) Speaker Icons

Search Engine Roundtable

Google seems to be testing a new search feature for the people also ask section where you can listen to Google read you the results of those snippets. There is a play speaker icon near each one.

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Good morning: Searching for the metaverse

Martech

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketing leader. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and if you’re searching for signs of the metaverse, try dollar signs. Many searchers are making that leap, it seems, specifically with big videogame plays.

More Trending

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5 steps to make the most of your reporting and analytics

Martech

Every Monday morning, two marketing groups in two different companies get a standard report. One marketing team reads the report and then usually convince themselves that the data is wrong because their campaigns are working. What other reason could there possibly be for this quarter’s 10% growth in revenue? The other marketing team devours the report by noting trends in web interactions, analyzing attendees’ reactions to their last podcast and checking the number of sales-closed opp

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Google: Discover Traffic Not Impacted By Expanding Your Navigation Menu

Search Engine Roundtable

Google's John Mueller was asked if going from 5 to 10 links in your site's main navigation menu to about 150 links in that navigation menu would result or possibly impact your Google Discover traffic. John unequivocally said no, any Google Discover traffic drop would be unrelated to your site navigation change there.

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For Better Content Marketing, Listen First, Create Last [Rose-Colored Glasses]

Content Marketing Institute

Do you actively listen to your audience? Or are you just waiting for your chance to offer some content? Try these ideas for incorporating active listening techniques into your content practice. You may be surprised by what you learn.

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Apple privacy protections expected to cost big tech firms $16 billion in coming year

Martech

Apple’s privacy-protecting Identifier for Advertisers (IDFA) is expected to cost tech companies $16 billion in the coming year, an increase of 9%, according to a report by data solutions provider Lotame. However, a separate academic study has found companies already have ways around it. What it is. IDFA is a random device identifier assigned by Apple.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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How to better own your audience with ManyChat 

Many Chat

Last week at Instagram Summit, we were graced with the wisdom of multiple experts on the “how” behind growing your Instagram following and ultimately using it to grow your business. If you missed out on Instagram Summit, not to worry: you can catch up on what you missed through our Day 1 and Day 2 summaries. While each day held nuggets of gold pertaining to growth and engagement, one conversation in particular stuck out from the women’s panel.

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New Way To Create Custom Columns In Google Ads

Search Engine Roundtable

Google announced a new way to create custom columns in Google Ads. Google said it is "adding new metrics and features that make it easier to view your data.".

Customer 102
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The CX Power Of Earth-Friendly Companies

CMO Network

How customers think about brands and make purchase decisions has changed dramatically in recent years, but one thing is certain: sustainability matters more than ever.

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How to Sort in Google Sheets

Hubspot Marketing

Google Sheets is a great tool for tracking, analyzing, and organizing data for your company or business. While the application is user-friendly, it can be a bit tricky if you’re new to organizing data in a digital spreadsheet. But, don’t worry! Read on for an easy introduction to sorting in Google Sheets. First, know that there are many ways to sort data in Google Sheets.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Engaging customers on direct channels using ManyChat

Many Chat

There are arguably a good number of ways to draw in sales on Instagram. Some business owners prefer a strong post schedule. Some swear that “going live” is the golden ticket. But you will be hard-pressed to persuade a business owner that customer engagement is not an important part of a successful sales cycle. Specifically, one form of customer engagement that we’d like to focus on is messaging.

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Formula Parse Errors: What They Are & How to Fix Them

Hubspot Marketing

You're working in a spreadsheet and you want to use a function. You write the formula, excited to get the results, then you see "Formula parse error" leaving you feeling confused and a little defeated. Let's cover what that actually means and what probably lead to that error message. It's like trying to speak a different language without taking the time to learn it first.

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Google: Audience Signals Help Jumpstart Performance Max Campaigns But Continue To Inform

Search Engine Roundtable

The other day, Google Ads Liaison, Ginny Marvin said that audience signals are used to only "jumpstart" your Performance Max campaigns. It turns out that Google Ads may continue to use these signals to inform Google's systems over the campaign lifecycle.

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25 Surefire Signs You’re Dealing With A Client From Hell via @sejournal, @MaddyOsman

Search Engine Journal

Identifying stressful client situations before working together will help preserve your sanity. Heed these red flags. The post 25 Surefire Signs You’re Dealing With A Client From Hell appeared first on Search Engine Journal.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Search News Buzz Video Recap: Google Product Reviews Update Fully Live, Google Highly Cited Label & Trusted Store Badge, Google Ads Manager Dashboard & More Search News

Search Engine Roundtable

We seem to have another confirmed update starting on April 13th, right after the product reviews update finished. Google has finished rolling out the March 2022 product reviews update. Alan Kent from Google said writing in your product reviews content that you tested the product is not enough to show Google the content.

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A Checklist to Help You Establish Your Brand Identity

Digital Marketer

Creating a memorable brand takes a lot of time and effort. What do you need to start seeing results from your brand-building efforts? Well, there’s plenty of work to be done to set up the foundation. Here’s your checklist for establishing a memorable brand identity: 1. Find a Catchy Name. This is the first – and crucial – step in creating a solid brand.

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7 social proof tactics for B2C brands

Quikly

Here’s the thing about consumer psychology : Once you learn it exists, you start noticing just how far it can go.

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5 Tips for Agency Owners to Win with Cold Leads

Digital Marketer

ATTN: Agency owners and marketing freelancers! Where should you start when you’re looking to build clients, a specific campaign, or even your business portfolio? Jenna Apgar from LeadFlow 360 dives into the 5 business success tips she shares with her clients. She’s helped other agency owners and marketing freelancers develop campaigns that generated six figures in just 90 days.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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AMP for Email: A Place in Every Marketing Playbook

Litmus

This article originally appeared on Retail TouchPoints. Originally developed by Google in 2015, accelerated mobile pages (AMP) is open source technology designed specifically to boost how fast pages load on smartphones and tablets. Three years later, Google introduced AMP for email, which enables senders to include AMP components to create interactive email experiences for recipients.

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Google Ads custom columns get major upgrades

Search Engine Land

New upgrades give advertisers much more control of what they can see in the main Google Ads web interface.

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Daily Search Forum Recap: April 15, 2022

Search Engine Roundtable

Here is a recap of what happened in the search forums today.

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Google rolling out conversion migration tool for Google Analytics 4

Search Engine Land

You can use this tool to import your Universal Analytics 3 goals into GA4.

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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Product Life Cycle: What it is & What Are The Stages Involved?

OnPassive Marketing

The time between a product’s introduction to the market and its removal from the shelves is referred to as the “product life cycle.” Product life cycle management is the process of planning ways to support and maintain a product continuously. Management and marketing professionals use this concept to determine when appropriate to increase advertising, lower prices, expand into new markets, or redesign packaging.

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How Naturna Is Pioneering New Approaches To Holistic Health

CMO Network

As the world dives deeper into embracing lifestyles focused on wellness, Naturna is a new brand and practice that is pioneering new approaches to holistic health. I caught up with founder Christina Burns to find out more.

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Business Promotion Marketing Strategy: Actionable Ways to Boost Your Business 2022

Marketing Blogo

Developing an online business promotion marketing strategy is one step ahead to attaining all your marketing goals and objectives that you have in mind regarding your business. It’s also with a promotion marketing tactics that any business could create brand awareness, online presence, build trust and showcase its product and services. Do you know how.

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Optimizely x Contentsquare: 5 ways we’re better together

Welcome Software

Optimizely and Contentsquare have joined forces to help brands simplify the process of developing a robust experimentation strategy – from determining the most effective tests to run to refining experiences in real time for long-term success by leveraging intuitive data visualization. The Optimizely Digital Experience Platform (DXP) provides best-in-class tools for digital teams to improve customer experiences and take the guesswork out of marketing through A/B testing.

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What Questions Are Brands Asking About Their ESG Initiatives Ahead of 2024?

Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.