Sat.Jul 30, 2022

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Think the martech landscape is big? Here’s the size of the software industry overall

Chief Martec

Over the 11 years that I’ve been publishing the martech landscape , as it mushroomed from ~150 solutions to ~10,000, I’ve seen many people react to it as an anomaly. “What is it about marketing that spawns so many software apps? Surely no other profession has to deal with such sprawl!” To which software review site G2 responds in this article, “Hold my beer.” While there are certainly dynamics specific to marketing that feed the frenzy of new martech startups

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On-Site Search Best Practices For SEO & User Experience via @sejournal, @KayleLarkin

Search Engine Journal

Make sure your on-site search helps convert site visitors into customers with these SEO best practices. The post On-Site Search Best Practices For SEO & User Experience appeared first on Search Engine Journal.

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Weekend Favs July 30

Duct Tape Marketing

Weekend Favs July 30 written by John Jantsch read more at Duct Tape Marketing. My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but I encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.

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