AWeber

JULY 6, 2022

Gas prices. Inflation. The war in Ukraine. The stock market. There have been more than a few red flags about the economy lately. It’s got a lot of people nervous — consumers especially. (Looking at you, record low consumer sentiment index.) What does all this mean for creators and the creator economy? Are the opportunities for creators still so incredible that they don’t have to worry about the larger economy. or are they about to get hit on the chin?

Health 143

Health Price Education Customer 143

Hubspot Marketing

JULY 6, 2022

It's almost here. Thanks for your interest in our upcoming Consumer Trends Report and its corresponding blog content. if you've arrived on this page, we know our content so far has made you eager to see the full report. Check back on this same page on August 1, 2022, for our full report and a free PDF download. We hope you enjoy what we've got in store for you!

Marketing 135

Marketing Marketers Market Trends 135

Search Engine Journal

JULY 6, 2022

Google Ads is rolling out a new set of data to the Insights page highlighting any issues found during diagnostic checks. The post Google Ads Rolls Out Diagnostic Insights appeared first on Search Engine Journal.

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128

Hubspot Marketing

JULY 6, 2022

You've started a website for your local business, but with so much competition out there, you may be struggling to make your website more visible online. That lack of visibility could hinder potential customers from finding your company. To improve your visibility in search engine results, local business schema could be the tool you need. By including local business schema in the code of your website, search engines like Google, Bing, and Yahoo will be able to better understand your business and

Food 117

Food User-Generated SEO Management 117

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Hootsuite

JULY 6, 2022

Are you thinking about getting into Instagram eCommerce? If so, you’re in luck. 2022 is shaping up to be a big year for this rapidly growing industry. In a 2021 survey, 44% of people reported using Instagram to shop weekly. They’re reporting using features like shopping tags and the Shop tab. And that number should keep growing as Instagram fine-tunes its Shopping features.

eCommerce 117

eCommerce Key Performance Indicator User-Generated Promotion 117

Search Engine Roundtable

JULY 6, 2022

Google is testing a new carousel in the mobile search results named "Highly rated by users." This will show product results that have, um, high ratings from user reviews.

Product 117

Product 117

Search Engine Roundtable

JULY 6, 2022

Last Thursday, June 30th, a lot of folks across social media began to talk about how a search for [desk ornament] in Google Image Search brought up Swastikas, German Nazi items and more really horrible items. Danny Sullivan from Google escalated the issue to the Google Search team and said this is a priority for Google to fix. But just almost a week later, the results seem to still appear.

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Search Engine Journal

JULY 6, 2022

In an update rolling out today, Google addresses a limitation of Google Analytics 4 (GA4) properties by making them compatible with Search Console Insights. The post Google Search Console Insights For GA4 Properties Now Available appeared first on Search Engine Journal.

Analytics 110

Analytics 110

Search Engine Roundtable

JULY 6, 2022

As a reminder, back in 2016, Google updated its guidelines for using schema markup on your site with third-party reviews. Google reminded us in 2018 that this is not in accordance with their rich results guidelines. And now, John Mueller of Google reminded us again - he said "You can't mark up 3rd party reviews with structured data.".

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Search Engine Journal

JULY 6, 2022

Go beyond the usual "Click here" or "Learn more." Here's how to get users motivated with more engaging CTAs. The post Optimize Your CTA: Better Alternatives To ‘Click Here’ appeared first on Search Engine Journal.

SEO 105

SEO 105

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

Search Engine Roundtable

JULY 6, 2022

Google is testing a new user interface for the "Things to do" carousel. In this test, Google is overlaying the results on top of the search results, instead of taking you into a new page and set of search results.

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Sprout Social

JULY 6, 2022

With 436 million monthly active users worldwide and 52% of Twitter users using the platform daily, Twitter has been the go-to platform for up-to-the-minute conversations and breaking news. And 2021 didn’t slow down with the COVID-19 pandemic going into its second year. Brands looking to participate in trending topics need to be timely but conscious of the brand’s values in the process.

Finance 103

Finance Education Food Social Media Marketing 103

Search Engine Roundtable

JULY 6, 2022

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google has a problem with Nazi stuff showing up in the search results.

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106

Content Marketing Institute

JULY 6, 2022

Don’t focus on the technical aspects of SEO. Instead, focus on delivering what the AI-based algorithms want. It could be in the form of a purpose-driven strategy.

SEO 106

SEO 106

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

CMO Network

JULY 6, 2022

At a time when most people would neither notice nor care if 75% of brands lived or died, perhaps a consideration of marketing’s over and under-used words matters more than ever, because they ultimately inform and shape—or don’t—the work that is the community’s output.

Marketing 100

Marketing Marketers Branding CMO 100

Litmus

JULY 6, 2022

We at Litmus have some great news to share with the email marketing community. Email standards are becoming a real thing courtesy of a new community of industry professionals, the Email Markup Consortium (EMC). And we are here for it! . Whether you’re an email designer, email developer, or email marketer, the lack of email standards can quickly derail your efforts.

Email Marketing 99

Email Marketing Place Branding Marketing 99

Martech

JULY 6, 2022

We love martech, don’t we? To be honest, many of us owe our careers and jobs to marketing technology and the results it drives for marketers. . We also owe a debt of gratitude to many martech vendors, who not only build the platforms on which we work, but who also produce a plethora of marketing education including classes, workshops, and certifications.

Direct Mail 99

Direct Mail Law Analytics CRM 99

Search Engine Roundtable

JULY 6, 2022

It seems that Google's Interesting Finds feature has been removed from the mobile search results. I'm not sure when it was removed exactly, but the removal could have happened a while ago. I realized this while analyzing the SERPs for several clients that once had a number of listings ranking in the Interesting Finds feature. After noticing the removal of the module, it hit me that I haven't seen Interesting Finds in some time.

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Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Direct Mail

Search Engine Journal

JULY 6, 2022

How do you write an Instagram bio that wows in under 150 characters? Take note of these 5 great examples to inspire your brand. The post 5 Excellent Brand Instagram Bios To Inspire Your Own appeared first on Search Engine Journal.

Branding 88

Branding 88

Quikly

JULY 6, 2022

Humans have an innate desire to compete. It gives them a sense of belonging and something to work toward. It also can evoke a sense of loyalty.

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Search Engine Journal

JULY 6, 2022

Google fixed the Course structured data guidelines by adding an important requirement that was previously missing. The post Google Clarifies Course Structured Data Requirements appeared first on Search Engine Journal.

SEO 87

SEO 87

Martech

JULY 6, 2022

Build-A-Bear is remaking itself for the 25th anniversary of its founding this year. This means using its experience and its data to appeal to older customers and create stronger online connections. “The goal that was stated for us was to diversify our brand, evolve our retail portfolio and build stronger relationships with our consumers,” said Ed Poppe, Build-A-Bear’s vice president, loyalty and performance marketing for Build-A-Bear, in a presentation at The MarTech Conference.

CRM 77

CRM Branding Retail Entertainment 77

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Communications

Econsultancy

JULY 6, 2022

The pharma industry is increasingly embracing social media as a tool for influence – a term we are used to hearing in the context of fashion, beauty, or sport. But now, with the rise of new social media platforms like TikTok – where users are increasingly seeking out health-related advice in a more informal or […].

Influencer Marketing 75

Influencer Marketing Fashion Health Marketing 75

OnPassive Marketing

JULY 6, 2022

Virtual reality (VR) is a rising trend in digital marketing, with major players like Google, Facebook, and Snap-chat beginning to implement VR into their ad strategies. But how will virtual reality marketing trends evolve, and what are the pros and cons of VR marketing in 2022? The Pros Of VR Marketing In 2022. There are several advantages to using virtual reality in marketing.

Marketing 71

Marketing Marketers Energy Health 71

Heidi Cohen

JULY 6, 2022

Do you know how your audience uses voice? Use these Voice Consumer Statistics to guide your voice marketing. Includes charts, analysis and tips. The post Voice Consumer Statistics: How Voice Shapes Your Customer Behavior [VCI Research] appeared first on Heidi Cohen.

Customer 58

Customer Market Research Marketing Marketers 58

GrowPowerful

JULY 6, 2022

Understanding the Fractional Executive Economy (Fractional CMO’s) There’s a significant shift taking place, in particular with a specific function in B2B Technology companies that are looking to find, expand and scale growth. More rapidly, the traditional CMO’s (Chief Marketing Officers), are looking to expand their options. Emerging tech companies are looking to take on ‘CMOs-for-hire,’ and in an increasingly gig-focused and hybrid-centric workforce, such flexibility might just be the best opti

CMO 52

CMO Manufacturing Retail Digital Marketing 52

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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

yorCMO

JULY 6, 2022

Emerging franchises, as the so-called start-ups of the franchise world, offer exciting opportunities and, potentially, a greater return on your investment. They can bring greater rewards…but for greater risks. That’s why if you’re interested in opening one, there are a few key things you need to know. The post Unlock The Potential Of An Emerging Franchise appeared first on yorCMO.

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ConsumerTalk

JULY 6, 2022

Corporate responsibility programs are generally well-regarded and have many benefits. However, there are drawbacks to such programs in certain situations. Like almost anything, there are pros and cons to corporate responsibility programs that must be considered. Here are some of the possible negatives that come with CPG corporate responsibility programs.

Branding 52

Branding 52

Search Engine Roundtable

JULY 6, 2022

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Buffer Marketing

JULY 6, 2022

The origin story of my business will be familiar to so many entrepreneurs: I was tired of my full-time job and had an idea I just couldn’t let go of. At the time, I was working for a design firm and was frustrated that everything we were selling was so expensive. I had a vision for luxury-quality home goods at a more accessible price point, and the spark of Inglenook Marketplace was born.

Finance 17

Finance Shipping Energy Place 17

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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

Branding