Internet Marketing Ninjas

OCTOBER 26, 2022

Every site we’ve ever looked at has content that is buried so deep into the architecture of the site that it has 0 chance to rank. And the reason for important content getting buried is usually the inherent way blogs work: As you add new and new content, older content goes down its archive and provides less and less value to the site. And that content can make an effective part of a conversion funnel driving sales and leads.

SEO 133

SEO Product Marketing Marketers 133

Search Engine Journal

OCTOBER 26, 2022

Understanding redirects is fundamental to the competent practice of SEO and helping sites rank at their full potential. The post A Technical SEO Guide To Redirects appeared first on Search Engine Journal.

SEO 114

SEO 114

Search Engine Roundtable

OCTOBER 26, 2022

Marcus Tober at Semrush, a respected search marketing platform, published a new zero-click study that puts zero clicks across Google on average at 25% of all searches or 26% on desktop and 17% on mobile searches. No matter how you look at it, it is well under the Sparktoro study putting zero clicks on Google at 65%.

Search Marketers 110

Search Marketers Marketing Marketers 110

Search Engine Land

OCTOBER 26, 2022

Custom reports are a super useful tool built into Google Analytics 4. You can customize any out-of-the-box report, or build your own from scratch. Here, I’ll show you how to build a GA4 custom report in less than 30 seconds. How to create a custom report in GA4 using a current report. The fastest way to create a custom report is to start from a current report that is similar to what you want to build.

Analytics 107

Analytics Customer SEO Search Marketers 107

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Influence & Co

OCTOBER 26, 2022

When it comes to revitalizing your content marketing strategy, thinking small can be a spectacular way to win big. Just ask Brian Chesky. As the co-founder of Airbnb explained, the best piece of advice he ever received was to “build something 100 people love, not something 1 million people kind of like.” In other words, aim for individual trees instead of trying to conquer the whole forest.

Marketing Strategy 106

Marketing Strategy Content Marketing Marketing Marketers 106

Search Engine Journal

OCTOBER 26, 2022

Sometimes called incoming links or inbound links, backlinks are the bread and butter of search engine optimization. Find out how to get them. The post Backlinks: What They Are And How To Get Them appeared first on Search Engine Journal.

SEO 105

SEO 105

Search Engine Journal

OCTOBER 26, 2022

Learn how to add efficiency & effectiveness to your SEO keyword research process & discover golden opportunities to rank higher on SERPs. The post 3 Ways To Unlock Keyword Gold appeared first on Search Engine Journal.

SEO 104

SEO 104

Search Engine Roundtable

OCTOBER 26, 2022

Google's John Mueller said that link wheels are against Google's webmaster guidelines, I mean search essentials, because Google would consider them link schemes and thus spam.

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Search Engine Journal

OCTOBER 26, 2022

Content tagging can help optimize your tag pages for better performance in search results. Learn how to implement a tagging policy for your publication. The post How To Create Content Tagging Policies For News Publishers appeared first on Search Engine Journal.

SEO 101

SEO 101

Search Engine Land

OCTOBER 26, 2022

The new trim video tool from YouTube turns your videos into 6-second videos that you can use for bumper ads. How convenient! Machine learning strikes again. The new tool is now available globally in Google Ads, making it easy for advertisers to create bumper ads. The tool is powered by a machine learning model that identifies important scenes and brand elements from the original video and adapts them for shorter formats, Google says.

Advertising 101

Advertising Advertisers Branding 101

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

Search Engine Journal

OCTOBER 26, 2022

Shares of Google-parent Alphabet are down sharply after the company's latest earnings report reveals the slowest quarter for revenue growth in almost a decade. The post Google Reports Slowest Revenue Growth In Nearly 10 Years appeared first on Search Engine Journal.

Analytics 99

Analytics Marketing Marketers 99

Content Marketing Institute

OCTOBER 26, 2022

How do you create an environment of team bliss and growth? Have your team members answer these questions and work together to create an editorial operating contract.

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102

Search Engine Land

OCTOBER 26, 2022

Google is anticipating a busy holiday season this year. In preparation, they have just announced three new Performance Max features to help advertisers plan effective campaigns, customize their asset strategy, and evaluate your results. The Performance Planner. Advertisers can use the new Performance Planner to create campaign plans and understand how to invest their budgets while maximizing ROI.

Customer 98

Customer Advertising Advertisers Promotion 98

Hubspot Marketing

OCTOBER 26, 2022

78% of consumers are willing to buy from a company after a positive experience on social media , according to a poll by Harris. But that can’t happen if they can’t find you. Adding social media icons to your email signature makes it easy for customers to connect with you on their terms. Today, we’ll cover the easiest ways to add social media icons to your email signature, plus offer a few free resources to get it done.

Gen Z 97

Gen Z Millennials Branding Customer 97

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

CXL

OCTOBER 26, 2022

TikTok has evolved from a platform known for viral dance moves to a place of rapid product discovery. Brands big (like Ray-Ban ) and small (like Scrub Daddy ) have grown to millions of followers and seen exponential ROI. For ecommerce business owners and marketers, jumping on this bandwagon is different to jumping on Facebook and Instagram. In this article, you’ll learn how to gain traction on TikTok to grow awareness, traffic, and acquisition.

Customer 95

Customer Entertainment User-Generated eCommerce 95

Search Engine Land

OCTOBER 26, 2022

Yelp has just announced its newest feature that integrates Mailchimp, Realtor.com, automotive, Roadtrippers, MetLife, and more. It’s called YelpFusion. Incorporate Yelp content into Mailchimp campaigns. Mailchimp users with claimed Yelp Business Pages are now able to combine their marketing emails with content from Yelp. This includes their Yelp rating, recent reviews, photos, and business details.

Manufacturing 94

Manufacturing Advertising Advertisers Management 94

Search Engine Journal

OCTOBER 26, 2022

Google's bumper ad tool, which shortens longer videos to six-second bumper ads, is now broadly available. Here's more information on how to use it. The post Google’s Bumper Ad Creation Tool Is Broadly Available appeared first on Search Engine Journal.

Advertising 93

Advertising Advertisers 93

Quikly

OCTOBER 26, 2022

Consumer psychology promotes action, and one of the biggest examples of this lies in scarcity marketing. Brands often use scarcity marketing to drive hype around their products and maintain that demand going forward.

Marketing 93

Marketing Marketers Promotion Product 93

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Direct Mail

Litmus

OCTOBER 26, 2022

We’ve officially wrapped up day two of Litmus Live, the premier email marketing event of the year. With the second (and final) day now complete, what were the top moments and highlights? Let’s take a look back at day two—and all the action-packed education and inspiration we walked away with. Looking for our recap and highlights from day one? Check them out here.

CRM 91

CRM Email Marketing Finance CMO 91

Search Engine Journal

OCTOBER 26, 2022

Viral tweet exposes the reasons why thousands of users feel dissatisfaction with Google Search. The post Why Tweet Comparing Google to Dying Mall Went Viral appeared first on Search Engine Journal.

SEO 91

SEO 91

Search Engine Land

OCTOBER 26, 2022

Google has just announced the release of v12 of the API. Here are the highlights. Taken directly from the Google Ads Developer Blog. Added support for new recommendations: RaiseTargetCpaBidTooLowRecommendation and ForecastingSetTargetRoasRecommendation. Added primary_status and primary_status_reasons to Campaign to provide insight into why a campaign is not serving or not serving optimally.

Customer 90

Customer 90

Martech

OCTOBER 26, 2022

Earlier this year, a study on advanced Marketo users revealed a common theme: Measuring impact is a challenge among marketing operations teams. More than half of respondents reported that measuring impact is a top operational weakness, followed by resourcing talent and alignment to goals and strategies. That’s why Perkuto + MERGE called some of the brightest minds in marketing operations to get their perspective on this issue. .

Marketing 88

Marketing Marketers User-Generated Analytics 88

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Communications

Search Engine Journal

OCTOBER 26, 2022

Meta's Reality Labs division, overseeing augmented and virtual reality operations, lost $3.7 billion in Q3. Here are all the details from the latest earnings report. The post Meta’s Metaverse Division Loses $3.7 Billion In Q3 appeared first on Search Engine Journal.

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OnPassive Marketing

OCTOBER 26, 2022

The use of social media for marketing is rapidly changing over time. It started as a new channel for brands to share their content; now, it is a global phenomenon. And this year, there are 3.5 billion social media accounts with 2.4 billion active monthly users. With such an opportunity before us, the question is: will social media marketing be rewarding in 2022?

Social Media Marketing 85

Social Media Marketing User-Generated Marketing Marketers 85

Search Engine Land

OCTOBER 26, 2022

Meta shared its 2022 Q3 earnings today and, as expected, performance left a lot to be desired. Advertising revenue came in at $27.2 billion, down roughly 4% year-over-year. . The positives. Overall ad impressions were up 17%, while the cost per ad decreased 18% YoY. Monthly active users on the platform increased 2% to 2.96 billion YoY. Not news. Meta isn’t alone when it comes to underperforming earnings.

Advertising 84

Advertising Advertisers Product 84

Search Engine Journal

OCTOBER 26, 2022

Advances in artificial intelligence (AI) now allow people to interact and hold conversations with loved ones from beyond the grave. The post AI Allows You To Talk With Virtual Versions Of Deceased Loved Ones appeared first on Search Engine Journal.

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80

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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

CMO Network

OCTOBER 26, 2022

Concerns about economic instability will push B2B companies to pursue more predictable growth strategies in 2023. Here are five predictions from Forrester that will help B2B marketing leaders prepare to win next year.

CMO 77

CMO Marketing Marketers 77

Search Engine Roundtable

OCTOBER 26, 2022

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. A new zero click Google study puts it only at 25%.

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76

Econsultancy

OCTOBER 26, 2022

Clare Cryer is Chief Growth Officer at retail technology agency Outform. I caught up with Clare to find out more about her role, as well as other topics including technology and personalisation in retail. I oversee growth at Outform, so as well as bringing new brands and retailers on board, I also lead our high-performing teams across three disciplines – insight, technology and creative – and mesh.

Retail 75

Retail Branding eCommerce 75

Search Engine Roundtable

OCTOBER 26, 2022

Both Google (Alphabet) and Microsoft (Bing) have announced earnings last night and both companies are down over 5% in pre-marketing trading after the news. Google's ad revenue was up only 4.2%, while Microsoft's search ad revenue, mostly from Bing, seemed to be up way more, at 16% - year over year.

Marketing 74

Marketing Marketers 74

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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

Branding