Aspiration Marketing

JANUARY 7, 2023

Artificial Intelligence has the potential to bring significant benefits to businesses that use it, such as improved efficiency and accuracy in tasks like data analysis and customer service. However, it's important to approach AI with a clear understanding of its capabilities and limitations and to have a plan for how it will be integrated into your business.

Customer 214

Customer 214

Search Engine Land

JANUARY 7, 2023

Intent research vs. keyword research. In 2020, Frédéric Dubut of Bing told us : “Keyword research are probably going to become slowly obsolete and you’ll need to switch to intent research as a practice.” Barry Schwartz asked Google’s John Mueller about Dubut’s statement. Here’s what Mueller said: “There’s probably always gonna be a little bit of room for keyword research because you’re kind of providing those words to users.

Search Marketers 102

Search Marketers Non-Profit Marketing Marketers 102

Aspiration Marketing

JANUARY 7, 2023

Artificial Intelligence has the potential to bring significant benefits to businesses that use it, such as improved efficiency and accuracy in tasks like data analysis and customer service. However, it's important to approach AI with a clear understanding of its capabilities and limitations and to have a plan for how it will be integrated into your business.

Customer 130

Customer 130

Neil Patel

JANUARY 7, 2023

Google’s Knowledge Graph has been growing in size and complexity over the past few years, but did you know semantic search could be one of the most important additions yet? Semantic search is a relatively new technology that has been gaining traction in the past few years. Google has been using it more and more to provide better search results for its users.

SEO 95

SEO User-Generated New Technology Price 95

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Digital Marketer

JANUARY 7, 2023

There is no silver bullet in content marketing. Just as there is no universally best approach to fat loss, you would be hard-pressed to find one content marketing strategy that works for every business. However, that doesn’t mean your efforts are futile. Far from it. For 85% of businesses that use it, content marketing performs from moderately to exceedingly well.

Content Marketing 75

Content Marketing Marketing Marketers Law 75

Duct Tape Marketing

JANUARY 7, 2023

Weekend Favs January 7 written by John Jantsch read more at Duct Tape Marketing. My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but I encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one I took on the road.

Marketing Strategy 76

Marketing Strategy Branding Customer Marketing 76