Sun.Jul 17, 2022

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7 Tips For Building SEO + UX-Minded Navigation via @sejournal, @joshuacmccoy

Search Engine Journal

Discover seven tips that can help you understand how users move through your website, where your navigation is insufficient, and how to improve it. The post 7 Tips For Building SEO + UX-Minded Navigation appeared first on Search Engine Journal.

SEO 135
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9 New Business Books To Help You Reimagine Your Business

DIY Marketers

If you’re an entrepreneur, then you know that it’s important to always be learning and growing. One of the best ways to do this is by reading business books. But with so many business books out there, it can be tough to know which ones are worth your time. That’s why we’ve put together this list of business books for entrepreneurs that will make you think differently.

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7 Essential Insights For SEO Client Reports via @sejournal, @AdamHeitzman

Search Engine Journal

Find out what goes into making perfect SEO reports that will help your clients make informed decisions about their marketing efforts. The post 7 Essential Insights For SEO Client Reports appeared first on Search Engine Journal.

SEO 132
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Marketers keep replacing major martech apps, integration #1 factor for replacements

Chief Martec

My friends at MarTech.org recently released their latest Martech Replacement Survey 2022 , where marketers shared which apps they’ve replaced over the past 18 months, what their primary motivation was in doing so, and what were their most important factors in choosing the replacement solution. Marketing automation (24%), CRM (23%), SEO (23%), email marketing (22%), and work/project management (19%) apps were the most frequently replaced.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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Customer Service The Marriott Way

CMO Network

It was 1927, not quite a century ago, when J. Willard Marriott and his wife, Alice, opened an A&W root beer stand in Washington, D.C. Later that year, the Marriotts added some hot food items to their menu under the name Hot Shoppes.

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The Complete List of Instagram Features for Marketers

Many Chat

It’s no secret Instagram is a powerful marketing tool for businesses of all sizes. You can reach new customers, build brand awareness, and drive sales by harnessing the platform’s many features. With over 500 million daily active users , Instagram offers substantial potential that’s worth unlocking. But first, you have to get to know all its capabilities so you can leverage the platform to your advantage.

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What are Instagram Highlights? (+ How to Use Them)

Many Chat

You might have noticed those little circles with images in them when you visit a user’s profile on Instagram. The Instagram Highlights feature is only one of the many ways you can leverage the platform to grow your audience. It’s a place to store your best content and make it easy for your audience to find what they need. Especially because it sits right at the top of your profile, making it one of the first things your audience sees.

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How to Pick the Best Email Marketing Services

OnPassive Marketing

Email marketing remains a potent tool in today’s digital world. It allows you to reach out to your fans and customers and provide them with valuable content efficiently and cost-effectively. There are many email marketing services available, but the best ones offer a variety of features that will keep your email campaigns engaging while also leading to customer conversions.