Calvyn Lee Blog
JANUARY 31, 2023
Short-form video might be a three-word phrase that marketers are sick of hearing, (right up there with “content is king”), but that’s just too bad. The short video trend is here to stay. (It is the next trends after Tiktok Marketing Trends as well as Social Commerce & Accessibility Marketing Trends. What Is Short Form Video Marketing Trends? But, what does “Short-Form Video” mean?
Aspiration Marketing
JANUARY 31, 2023
Semrush, among the leading SEO tools, made a significant update to the Authority Score (AS) metric on January 31, 2023. What happened? The world of search engine optimization (SEO) is constantly evolving. With the introduction of new algorithms, ranking factors, and metrics, it can be difficult for website owners to keep up. However, one recent development that has taken the SEO community by storm is the new Authority Score.
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Jeff Bullas
JANUARY 31, 2023
In recent years, we have seen a rapid increase in the use of artificial intelligence (AI) in various industries. One of the most popular applications of AI is in marketing. AI tools can help marketing departments in various ways, from optimizing ad campaigns to personalizing content. One area of particular interest to marketers is the use of AI for measuring the creative impact of marketing campaigns.
Aspiration Marketing
JANUARY 31, 2023
Semrush, among the leading SEO tools, made a significant update to the Authority Score (AS) metric on January 31, 2023. What happened? The world of search engine optimization (SEO) is constantly evolving. With the introduction of new algorithms, ranking factors, and metrics, it can be difficult for website owners to keep up. However, one recent development that has taken the SEO community by storm is the new Authority Score.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Orbit Media Studios
JANUARY 31, 2023
Homepages are hard. It’s a high-stakes page because your homepage is the most visible page on your website. For most companies, the homepage gets more traffic than any other page. It’s a difficult page to design and write because it’s the page for which you know the least about your visitor. The visitor hasn’t clicked anything yet, so we don’t know much about them.
Aspiration Marketing
JANUARY 31, 2023
The HubSpot Marketing Hub is an integral part of Inbound Marketing with a powerful customer relations management (CRM), offering a meaningful way to assess, evaluate, and align marketing strategies that involve team members across the organization. How can it help your marketing efforts?
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Search Engine Journal
JANUARY 31, 2023
OpenAI, the AI research firm behind ChatGPT, has released a new tool to distinguish between AI-generated and human-generated text. The post OpenAI Releases Tool To Detect AI-Written Content appeared first on Search Engine Journal.
Content Marketing Institute
JANUARY 31, 2023
Lost your content marketing job? Worried about a potential layoff? Or just looking for a new role? Follow these job search tips and story-driven approaches to get recruiters’ attention and get a new job you’ll love.
Search Engine Journal
JANUARY 31, 2023
Maximize the visibility of news articles with tips from Google's John Mueller and Gary Illyes on the proper use of lastmod tags and separate sitemaps. The post Google SEO Tips For News Articles: Lastmod Tag, Separate Sitemaps appeared first on Search Engine Journal.
Hubspot Marketing
JANUARY 31, 2023
It only takes a few scrolls on Instagram to see the platform as we know it is dead. Photos are out, Reels are in. Chronological feeds are out, algorithm-selected feeds are in. And the list goes on. But are these changes enough to cause users to jump ship? And if so, what does this mean for your social media marketing? Let's take a closer look at where Instagram could be headed in 2023 and beyond.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Search Engine Journal
JANUARY 31, 2023
OpenAI has released an update to its popular language model, ChatGPT, to enhance its accuracy and improve its ability to handle math equations. The post ChatGPT Update: Improved Math Capabilities appeared first on Search Engine Journal.
Marketing Insider Group
JANUARY 31, 2023
There’s no question that your marketing agency’s capabilities will have a major impact on the success of your marketing strategy. Investing time and money into a new partnership is a big step, so it’s important to evaluate your partners carefully to ensure they’re the right fit for your business. Properly reviewing your marketing agency’s capabilities is no easy task.
Search Engine Journal
JANUARY 31, 2023
Virtually all ChatGPT content contain one or more of these flaws. This is how to prevent them. The post 11 Disadvantages Of ChatGPT Content appeared first on Search Engine Journal.
Econsultancy
JANUARY 31, 2023
2022 brought new challenges for the retail industry as consumers cut-back on spend due to rising inflation and the cost-of-living, and retail brands suffered from supply chain issues and other lingering consequences of the pandemic. Online retail sales fell by 2.8% in November 2022, according to ONS, which it says continues a downward trend seen since early 2021.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Search Engine Journal
JANUARY 31, 2023
Get step-by-step instructions, free tools, and a downloadable calculator to automate everything you need to launch a successful digital marketing campaign. The post The 5-Step Formula To Forecasting Your SEO Campaign Results [Webinar] appeared first on Search Engine Journal.
Search Engine Land
JANUARY 31, 2023
You can now customize SEO titles and descriptions for any LinkedIn articles you will publish or have already published. Why we care. Whether you’re using LinkedIn to grow an audience for yourself, your company or your clients, you want to take advantage of every opportunity you can to increase your search visibility and discoverability. This is super basic SEO – and it’s likely you were probably already creating your headlines with search in mind already.
Search Engine Journal
JANUARY 31, 2023
Scaling your content production doesn't always equal success. Don't underestimate the role of good content briefs in the process. The post Scaling Content Production: Celebrating The Unsung Hero appeared first on Search Engine Journal.
Martech
JANUARY 31, 2023
How do you build a high-performance marketing team? It starts with employee happiness — and ends with a meteoric rise in your metrics. Are you ready to drive your team’s performance to celestial heights? As a marketing executive, you must elevate your entire team’s performance. But cracking the whip, as the idiom goes, is an anachronistic form of team management.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Search Engine Journal
JANUARY 31, 2023
Develop a unique optimization strategy for your financial brand. Here are the best practices you should follow for GBP. The post Google Business Profile Optimization For The Financial Vertical appeared first on Search Engine Journal.
Lynton Web
JANUARY 31, 2023
As you plan out your inbound marketing strategy, don’t forget to include two essentials: keywords and meta tags. Do them right, and they can work together to increase traffic, lead generation, and conversions. Done wrong, and you’re looking at the opposite effect. Don’t spend time on content that will not garner a return for your efforts! In this blog, we’ll discuss a few dos and don’ts for your keyword and meta tag strategy to help you see more organic traffic in no time.
Martech
JANUARY 31, 2023
Over the last several years, digital marketers have been focused on delivering a customer experience (CX) that differentiates them from the competition. Conversion optimization platforms (COPs) address this by enabling marketers to systematically test and personalize websites, mobile apps and other touch points to provide each user with a satisfying experience.
Search Engine Land
JANUARY 31, 2023
As Instagram and Facebook continue to lead the social platform arena, Meta remains a media channel where advertisers must stay visible and competitive in 2023. Much has changed over the past year, with Meta releasing many new tools and features. Advertisers now have more resources to scale their campaigns faster than ever. Meta continues to dominate machine learning, launching new automated campaign types proven incredibly efficient.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Martech
JANUARY 31, 2023
This afternoon, HubSpot announced it would be making cuts in its workforce during Q1 2023. In a Securities and Exchange Commission filing it put the scale of the cuts at 7%. This would mean losing around 500 employees from its workforce of over 7,000. The reasons cited were a downward trend in business and a “ faster deceleration ” than expected following positive growth during the pandemic.
Zumvu
JANUARY 31, 2023
Want to maximize the potential of your social media campaign? Then you must ensure to choose the right brand ambassador for the job.
Social Media Examiner
JANUARY 31, 2023
Are your competitors outpacing you on LinkedIn? Wondering how to find out what they’re doing to grow an audience? In this article, you’ll discover how to use the upgraded LinkedIn competitor analytics dashboard to improve your business page content and strategy. How LinkedIn Competitor Analytics Can Inform Your Marketing For most social media marketers, reporting […] The post LinkedIn Competitor Analytics: How to Research and Beat Other Company Pages appeared first on Social Media Examiner
Search Engine Journal
JANUARY 31, 2023
Catch up with the Yandex ranking factors leak and what it's all about. Gain a better understanding of how search engines generally work. The post Yandex Search Ranking Factors Leak: Insights appeared first on Search Engine Journal.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Hubspot Marketing
JANUARY 31, 2023
Meta launched Facebook Reels in February 2022 as a follow-up to Instagram Reels and as a competitor to TikTok, whose short-form videos changed the social media landscape. If you're active on Instagram, you likely know how to create an Instagram Reel, but you may not know how to post Reels on Facebook. If you're unsure how to create and post Reels on Facebook, keep reading for a step-by-step guide and information on Facebook Reels' best practices.
Search Engine Land
JANUARY 31, 2023
With the inevitable demise of cookies, marketers are scrambling for ways to deliver personalized experiences with user consent, all without compromising convenience or security. Today, many are turning to the login box as a critical first step in executing an effective first-party data strategy. It’s no longer just a security requirement – it’s now the doorway into their brand’s digital user experience.
Search Engine Roundtable
JANUARY 31, 2023
Last week I reported that Yahoo Search posted on Twitter that it will be making search cool again. As I posted on Search Engine Land yesterday, we got more evidence that Yahoo is really moving forward with improving its search service.
Search Engine Land
JANUARY 31, 2023
Twitter has just announced the end of CoTweets. They put out a statement in their Help Center that the new feature, which started in July, will be sunset by the end of the day on January 31, 2023. A CoTweet is a tweet that has two authors’ profile pictures and user names. A CoTweet appears on both users’ profiles and is shown to all of their followers.
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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.
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