Adams & Knight Marketing
JANUARY 11, 2023
AVON, Conn., (January 12, 2023) — Adams & Knight , one of the region’s leading integrated marketing agencies, is excited to announce it continues to grow its team with the addition of five new hires, expanding the agency’s capacity to meet the demands of specialized services including public relations, video production, paid media and program management.
Jeff Bullas
JANUARY 11, 2023
More than 40 nations now offer “digital nomad” visas. This means that you can work in one country for longer than the normal tourist. Why it matters. The way we work has changed. The rise of the “ online side hustle ” is here. . Online side hustles were first initiated by access to the internet, then the smartphone. They were then further amplified by social media. .
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Aspiration Marketing
JANUARY 11, 2023
Growth-Driven Design (GDD) is a method of designing and developing websites that focuses on continuous optimization and improvement based on data and user feedback. Growth-Driven Design approaches yield better ROI, improved user experience, and data-driven decision-making.
Search Engine Journal
JANUARY 11, 2023
OpenAI has announced on its Discord server that it may soon introduce a paid pro version of its popular AI-powered chatbot, ChatGPT. The post OpenAI May Introduce A Paid Pro Version Of ChatGPT appeared first on Search Engine Journal.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Aspiration Marketing
JANUARY 11, 2023
Growth-Driven Design (GDD) is a method of designing and developing websites that focuses on continuous optimization and improvement based on data and user feedback. Growth-Driven Design approaches yield better ROI, improved user experience, and data-driven decision-making.
Search Engine Journal
JANUARY 11, 2023
AI continues to show great potential for revolutionizing search engine optimization. Here are ways SEO pros are using ChatGPT now. The post 6 Ways SEO Pros Are Using ChatGPT Right Now appeared first on Search Engine Journal.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Search Engine Journal
JANUARY 11, 2023
Gain a thorough understanding of your target customer, how they think, what they are looking for, and how you can solve their problem. The post What Is The Content Marketing Funnel? appeared first on Search Engine Journal.
Buffer Marketing
JANUARY 11, 2023
How and where do you start when creating a brand new social media channel for your business? #AskBuffer — Jake Pryszlak (@Jakepryszlak) October 19, 2022. It’s a given that social media can drive online awareness for your business, but with the various sites out there, you may be wondering how to efficiently get started when leveraging a social channel for your brand.
Search Engine Journal
JANUARY 11, 2023
Google Developer Advocate Alan Kent says product reviews linking to multiple sellers may get a ranking boost over reviews linking to one. The post Google: Product Reviews Linking To Multiple Sellers May Get Boost appeared first on Search Engine Journal.
Martech
JANUARY 11, 2023
This data overhaul required a reconfiguration of marketing and technology teams, as the company’s intelligence got more centralized. As a result, Coca-Cola is better positioned to match customers with over 250 products in the company’s portfolio. Another goal was to use the data to have more engaging conversations with customers. “It all started with our objective as an organization to become a total beverages company,” said Keith Bartig, director, precision marketing technologies at the Coca-Co
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Content Marketing Institute
JANUARY 11, 2023
When its travel audience changed, Marriott got on board, too. Learn from its vice president of content how the global brand regenerated its content for a world coming out of a pandemic.
Hootsuite
JANUARY 11, 2023
Tired of being your own producer, editor and star in your TikTok rise to fame? Good news: There are plenty of places to find cheap or free TikTok templates that can help you reduce the stress (and cost) of creating video content. Besides, there are plenty of other things you can stress out about — let’s leave TikTok out of it. This article will show you the top 10 places to find TikTok templates, walk you through how to access TikTok’s own free templates, and answer your burning questions
Search Engine Journal
JANUARY 11, 2023
Learn how you can use artificial intelligence to gain an edge over your competitors by starting and creating high-conversion copy with GPT-3. The post The 5 Best Ways To Outrank Your Competitors In 2023 With AI appeared first on Search Engine Journal.
Search Engine Land
JANUARY 11, 2023
Everyone’s favorite new Google product, Google Analytics 4 (GA4), has just released 12 new item and event-scoped ecommerce metrics and dimensions. Why we care. Ecommerce advertisers and retailers will now be able to view and analyze specific information about products, services and interactions. You should also be able to see Items purchased and purchases by country, which shows you the number of items purchased and the number of purchases for each country.
Advertisement
Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Zumvu
JANUARY 11, 2023
If your business has an online presence, you will likely find yourself in a highly competitive position to make your presence count amongst brands that have been building content and growing a substantial audience base for years.
Search Engine Land
JANUARY 11, 2023
Apple has revamped the Apple Business Connect service, where businesses can update what Apple Maps shows about their business. This service initially launched Apple Maps Connect in 2014, and it is similar to how Google Business Profiles works. Apple Business Connect. Apple said this is a “free tool allows businesses of all sizes to customize the way their information appears across Apple apps.” In Business Connect, businesses can manage their place card, including adding and updating
Spiralytics
JANUARY 11, 2023
Remember the days when using a customer’s name was the best form of personalization? Well, that’s going to change this 2023. Fellow marketers, if you’re as overwhelmed as I am with the coming new year, I recommend you go through the most effective email marketing trends of 2023. Brace yourself with all the latest developments, such as email automation tools, before planning your strategy for the upcoming year.
Search Engine Land
JANUARY 11, 2023
Search is amazing – and there are compelling reasons why it is the cornerstone of all of our media plans: It’s extremely targeted, reaching exactly the people who are looking for our content, so they can be served with highly targeted ads. It’s highly transparent – you can see the exact performance metrics. It’s very measurable, especially when you use a tool like Google Analytics.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Search Engine Roundtable
JANUARY 11, 2023
In Google's fifth release of the product reviews update, Google added that linking to multiple sellers is part of the overall algorithm. Alan Kent from Google said yesterday on Twitter that when all else is equal, "linking to multiple providers might get a small boost.
Search Engine Land
JANUARY 11, 2023
Although we hesitate to use the term post-pandemic with any confidence, marketing takes place today in a space changed — perhaps irrevocably — by COVID-19. Yes, marketers are making their way back to the workplace; many conferences and expos are back in person; it’s possible to meet and greet prospects face-to-face instead of face-to-video. But the importance of digital marketing looks unlikely to recede.
CMO Network
JANUARY 11, 2023
Businesses that reimagine our daily routines are rapidly growing and changing the marketplace. One example of this innovation is bringing a rental option to a new category. Like Rent the Runway did for work clothes, Loop is introducing a rental alternative to help gear up for a new baby.
Search Engine Land
JANUARY 11, 2023
Google reinstated indented search results at the end of 2021. Indented search results are when Google shows additional page(s) from the same domain that it thinks are relevant to your query. These usually occur on Page 1. . Many people might think having two search results on Page 1 is a good thing, but I will show you why I don’t agree. Keyword optimization.
Advertisement
Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Search Engine Roundtable
JANUARY 11, 2023
Google Business Profiles will stop supporting price ranges for products and custom call to actions, starting February 15, 2023. Google will also remove any existing price ranges and all landing pages will have a "visit site" label.
Search Engine Land
JANUARY 11, 2023
Starting next month, Meta will remove the option for targeting advertising to teen users based on gender. They’ll also end advertisers’ ability to target personalized ads to under-18 users based on their in-app activity, including who they follow on Instagram and what Facebook pages they like. After the changes take effect, personalized ads on Facebook and Instagram will only draw on a user’s age and location to determine relevance (where location is necessary to assess which products and
Search Engine Roundtable
JANUARY 11, 2023
I see signals, both in terms of SEO chatter and some of the Google Search tracking tools, of more volatility in the Google Search results. The volatility is algorithm update levels and can either be a new Google search ranking algorithm update or it can be the tail-end of the ongoing December 2022 Google helpful content update and link spam updates.
Marketing Insider Group
JANUARY 11, 2023
Every e-commerce business owner wants to see their business grow and profits increase, but no one likes experiencing the growing pains that so often go hand-in-hand with scaling operations. In e-commerce, investing in multi-channel marketing can help you quickly take your business to the next level, but it can also come with a number of challenges that you may or may not be aware of.
Advertisement
Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Search Engine Journal
JANUARY 11, 2023
Not sure how to sign up for a YouTube Partner Program or AdSense? Start earning from your YouTube videos with this easy step-by-step guide. The post YouTube AdSense: How To Get Started appeared first on Search Engine Journal.
Martech
JANUARY 11, 2023
Does every B2B marketing organization need a marketing automation platform? There are many use cases for the solution; so many that it’s hard to imagine that most B2B marketing teams won’t find compelling reasons to automate at least some of their processes. Our new report, “ B2B Marketing Automation Platforms: A Marketer’s Guide ” is now available for free download.
Neil Patel
JANUARY 11, 2023
Article sponsored by PayPal. Contactless payment methods are tapping into the future of commerce. I’m not the only one who thinks this. International Data Corporation (IDC) predicts that 80% of retailers will offer contactless payment and app-based scan-and-pay systems in-store by 2023. IDC estimates this will increase conversion rates by 40% and customer retention rates by 30%.
Search Engine Roundtable
JANUARY 11, 2023
Google's John Mueller said that just because an algorithm update takes longer to roll out, it doesn't make that update more or less intense. The update's length is generally related to internal Google parameters; as we covered before, it is not about how big of an update it is.
Advertisement
Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.
Expert insights. Personalized for you.
246 
Let's personalize your content