Jeff Bullas

NOVEMBER 16, 2022

Motivation is something I wish showed up every morning, like clockwork. But the truth is that it sometimes takes an extended holiday. . According to Forbes , wanting to perform well is linked with the desire for good times (and we all like those good times). And a study by Queens University found those who had an ambition for “legacy”— the goal to make a mark, also had a significant drive for “leisure”—a desire to enjoy all life has to offer.

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Place Management Product 277

Content Marketing Institute

NOVEMBER 16, 2022

Over half of manufacturing marketers say they’re challenged by three things. Find out what they are in today’s release of CMI’s Manufacturing Content Marketing Benchmarks, Budgets, and Trends: Insights for 2023.

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Manufacturing Content Marketing Marketing Marketers 129

Search Engine Journal

NOVEMBER 16, 2022

As algorithms change and new technologies emerge, your SEO strategy needs to evolve with them. This is where testing your SEO comes in. The post SEO Testing: 8 Experiments To Improve Organic Traffic appeared first on Search Engine Journal.

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SEO New Technology 128

Businesses Grow

NOVEMBER 16, 2022

BeReal. By {grow} community member Fiona Lucas. I was curious when I first heard of BeReal, the red-hot, French-created app built on spontaneous content. Could this be the end of overly curated, ego-driven social media posts? Today, I’ll share my experience with this new social media phenomenon. Working in the cyber-safety space for many years, I have seen the hurt caused by that need for a “perfect post.” I am haunted by the story of one young man who literally took more than

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Marketing Marketers Fashion Education 123

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Search Engine Journal

NOVEMBER 16, 2022

Security researcher leaks evidence of new Twitter features under development, including end-to-end DM encryption and an anti-cyberstalking measure. The post Evidence of New Twitter Features Leaked By Security Researcher appeared first on Search Engine Journal.

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Martech

NOVEMBER 16, 2022

Elon Musk’s purchase of Twitter caused the biggest brands to pause their advertising on the social media platform. However, many smaller ones remain and are still glad to be there. Kaela Green, VP of paid social at Basis Technologies, says that’s because both the audience and the content protections are still there. “It’s really just the small number [of advertisers] who are making the decision to maybe pause until there’s more certainty around the direction of the platform and it ha

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Advertising Advertisers Pharmaceutical Branding 115

Search Engine Roundtable

NOVEMBER 16, 2022

Google's John Mueller said that while it does make sense to cross-link between your content on your website, you should do it only when it is relevant and within the context of the content. If your users get confused by your links, so may search engines, John added.

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Search Engine Journal

NOVEMBER 16, 2022

This guide to news SEO will equip you with a quick keyword research framework to win in Google's top stories. The post SEO For News: Complete Top Stories Keyword Research Guide appeared first on Search Engine Journal.

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SEO 119

Martech

NOVEMBER 16, 2022

G2, the software and services review site, has launched G2 Market Intelligence, an interactive dashboard giving software vendors increased visibility into the data G2 gathers about in-market software purchasers. The data, updated in real time and based on verified G2 reviews, is intended to help vendors stay up-to-date not only on the market in general but also on their competitors. 1.9 million reviews.

Customer Journey 111

Customer Journey Marketing Marketers Customer 111

Search Engine Roundtable

NOVEMBER 16, 2022

At SMX Next yesterday I have the privilege of interviewing Hyung-Jin Kim, the Vice President of Google Search. Hyung-Jin Kim has been working on search quality for the past 20 years and leads up core ranking at Google Search. He mentioned a few times during the interview the animal Coati and I had to ask what he was referring to.

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Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

Search Engine Journal

NOVEMBER 16, 2022

The more you know about your target audience, the more chances you have of meeting goals. Here's what you need to know to find them. The post What Is A Target Audience And How Do You Find It appeared first on Search Engine Journal.

SEO 106

SEO 106

Martech

NOVEMBER 16, 2022

Link building is one of the most misunderstood aspects of an effective digital marketing strategy. Being difficult to properly scale, some avoid it altogether while others outsource the work and hope for the best. Getting it right either internally or with a link-building partner can catapult your SEO performance. Still, in doing so , you must avoid these common link-building myths and mistakes to succeed in the long term.

Real Estate 103

Real Estate Marketing Marketers SEO 103

Search Engine Land

NOVEMBER 16, 2022

Pop quiz: What’s the definition of “SEO culture” at an enterprise company? Sorry, your answer of “Another meeting, email, or team bonding event that I have to fake smile through that has no hope of success” is incorrect. I’m looking for “That warm cozy feeling you get when laundry first comes out of the dryer that makes you feel safe, comfortable, and trusting.” It’s OK, I’m here to educate you.

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Education SEO Management Promotion 98

Search Engine Journal

NOVEMBER 16, 2022

Meta is kicking off a campaign to encourage users to support small to medium-sized businesses (SMBs) during the holiday shopping season. The post Meta Launches Campaign To Support Small Business Shopping appeared first on Search Engine Journal.

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Search Engine Land

NOVEMBER 16, 2022

Link building is one of the most misunderstood aspects of an effective digital marketing strategy. Being difficult to properly scale, some avoid it altogether while others outsource the work and hope for the best. Getting it right either internally or with a link-building partner can catapult your SEO performance. Still, in doing so , you must avoid these common link-building myths and mistakes to succeed in the long term.

Real Estate 98

Real Estate SEO Marketing Marketers 98

Search Engine Journal

NOVEMBER 16, 2022

A continuously updated timeline of Elon Musk becoming the owner and CEO of Twitter, and the events that occur under his leadership. The post Elon Musk’s Twitter Takeover: A Timeline Of Events appeared first on Search Engine Journal.

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Search Engine Land

NOVEMBER 16, 2022

Google is rolling out a new Shopping tab within Google Search Console that contains more information about your product snippets, merchant listings and shopping tab listings in Google Search. What is new. Google announced “eligible online store owners that have implemented product markup will see a new section called Shopping tab listings.” This is rolling out “gradually over the next few weeks,” Google said, “so you might not see any changes for now.” What it

Product 96

Product SEO 96

Search Engine Roundtable

NOVEMBER 16, 2022

Google's John Mueller confirmed that GoogleBot will crawl and pick up on URL patterns that simply do not work on your site. I mean, we have all seen this happen time and time again with sites we manage. But John added that the crawling should slow over time as Google picks up on this.

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Management 86

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Direct Mail

Search Engine Land

NOVEMBER 16, 2022

Talking about a recession isn’t always enjoyable. But it’s a situation that inevitably requires a shift in strategy and mindset to continue finding success in the face of economic headwinds. Defined technically as a period of a significant decline in economic activity , a recession (and the looming potential for one) directly affects marketing.

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B2C Health Marketing Marketers 96

Hubspot Marketing

NOVEMBER 16, 2022

As marketers, we know first-hand the importance of using effective software. Powerful tools enable marketing teams to increase the quality and timeliness of their marketing efforts. Consider, for instance, how project management software can help you coordinate cross-functionally and ensure all team members have visibility into the tasks required to get a campaign off the ground.

Product 85

Product CMO CRM Management 85

Search Engine Land

NOVEMBER 16, 2022

YouTube is testing shopping features and an affiliate program for Shorts, its short-form video product. New shopping features will allow users to purchase products as they scroll through Shorts. The new affiliate program will allow creators to earn commissions when a product they recommended in their Shorts or regular video was purchased. While the affiliate program is only being tested in the United States right now, the shopping feature will be available to viewers in the United States, India,

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Transform eCommerce Advertising Advertisers 96

Social Media Examiner

NOVEMBER 16, 2022

Do you run Twitter ads? Are you sure your Twitter pixel is set up correctly? In this article, you’ll learn how to set up and optimize the Twitter pixel to target and track website conversions more effectively. Why Marketers Need to Update Twitter Pixel Code For years, Twitter has offered a handful of tools—like the […]. The post How to Improve Twitter Ad Tracking appeared first on Social Media Examiner.

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Marketing Marketers 82

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Communications

Search Engine Land

NOVEMBER 16, 2022

Day 2 of SMX Next starts with a keynote from former Search Engine Land editor-in-chief and now Google Ads Liaison Ginny Marvin. Marvin helps answer questions about how Google ads products and policies work and bring marketers’ insights and perspectives back to the teams working on them. The keynote today will cover hot topics from 2022 including: How Google is preparing for a cookieless future.

Analytics 90

Analytics Product Branding Marketing 90

Search Engine Roundtable

NOVEMBER 16, 2022

Google has added to the Google Business Profiles Google Posts or Updates section the ability to use a cropping tool when you upload photos to your updates. So now you can upload photos and crop them later in the Google Updates section.

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Sachs Marketing Group

NOVEMBER 16, 2022

Thanksgiving is just around the corner. This time of year is all about spending time with family and friends and enjoying great food, but it’s also a great opportunity for businesses to attract more customers. Black Friday and Cyber Monday have become huge shopping events, and Thanksgiving marketing is a great way to take advantage of all that hype.

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Customer Retail Food Marketing 80

Search Engine Roundtable

NOVEMBER 16, 2022

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Have you ever heard of the Google Coati update algorithm.

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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Duct Tape Marketing

NOVEMBER 16, 2022

How To Unleash Your Best Ideas And Create More written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Becky Blades. In this episode of the Duct Tape Marketing Podcast , I interview Becky Blades. Becky is an entrepreneur, writer, artist, and philosopher of creative, adventurous living. Since selling her first company, an award-winning public relations firm, Becky has studied what she has coined “stARTistry,” the art of creative initiative.

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Place Marketing Strategy CMO Fashion 87

Search Engine Roundtable

NOVEMBER 16, 2022

It looks like the Google AR products, at least for shoes, and the clippable coupons feature is now live. If you search for various shoes or sneakers, you will see some of the product images have 3D icon that takes you into the AR feature in Google Search and some also have clippable coupons.

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Product 74

yorCMO

NOVEMBER 16, 2022

Learn the ways to overcome the challenges of building online communities, how to create authentic connections, and get a better understanding of when is the right time to reach out. The post Building Online Communities appeared first on yorCMO.

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Lynton Web

NOVEMBER 16, 2022

If you’ve explored our HubSpot CMS theme options and haven’t found the right one, you’re in luck. The latest addition to our asset marketplace listings , Framework+, takes our current Framework theme and adds to it. More functionality? Check. ?. More customization options? Check. ?. Easy to use and implement? Check and check. ??. Take a look at what you get with this upgraded theme, available for $99 through the end of December 2022.

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eBook Price SEO Customer 52

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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

Branding