Tue.Sep 27, 2022

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Google On How To Simplify Hreflang Implementation via @sejournal, @MattGSouthern

Search Engine Journal

Google’s John Mueller says hreflang implementation doesn’t have to be as complicated as people think. He outlines a simplified approach for publishers to follow. The post Google On How To Simplify Hreflang Implementation appeared first on Search Engine Journal.

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Webinar: Your customer insights can help you thrive in economic uncertainty

Martech

Most marketers work day in and day out to stay on top of how their market is evolving, but just one unexpected factor can shift the entire trajectory of your industry. Join this webinar for an eye-opening discussion about how to identify consumer concerns, determine market barriers and where potential gaps may be using consumer and market intelligence.

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Google Core & Product Review Updates Finish Rolling Out via @sejournal, @MattGSouthern

Search Engine Journal

Google's recent core algorithm update and product review update are done rolling out as of September 26, 2022, the company confirms. The post Google Core & Product Review Updates Finish Rolling Out appeared first on Search Engine Journal.

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Daily Search Forum Recap: September 26, 2022

Search Engine Roundtable

Here is a recap of what happened in the search forums today.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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TikTok Adds Downvote Button For Comments via @sejournal, @MattGSouthern

Search Engine Journal

TikTok is rolling out a downvote button, which allows users to flag comments that are irrelevant or inappropriate. The post TikTok Adds Downvote Button For Comments appeared first on Search Engine Journal.

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3 types of competition tactics

Quikly

Engaging in competition is practically a right of passage for anyone in the human race. It dates back as far as caveman days and it occurs in the consumer journey more often than one might think.

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