Fri.Feb 10, 2023

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3 search misconceptions about affiliate marketing debunked

Search Engine Land

A big part of my job is educating search marketers on the potential to drive growth with affiliate marketing. I come up against frequent misconceptions you may carry yourself: Affiliate cannibalizes attribution. Affiliate steals clicks from brand properties and drives up CPC. Affiliate coupons cut into margin without adding incremental value. If any of those sound familiar, I’m delighted for the chance to shed some light on a channel that can help you gain market share and drive incrementa

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Avoid These Blogging Mistakes: Tips to Boost SEO & Engagement

Aspiration Marketing

As a core content marketing tool, a well-written blog is one of its most valuable resources. Not only does it often serve as a prospective client's initial touch-point with your brand, but your blog can also go a long way in expressing your company's mission, style, and accomplishments. Are you maximizing this aspect of your marketing platform? Or do you find yourself making the following blogging blunders?

SEO 207
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AI Writing and Typewriters

Ann Handley

A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. Get it in your inbox ; you’ll love it. * * * This is a story about AI Writing and typewriters. Over the holiday break I lifted a curious grimy, gray case up off the cruddy floor of an even cruddier secondhand shop. It was heavy and bulky, big enough to house… what?

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Avoid These Blogging Mistakes: Tips to Boost SEO & Engagement

Aspiration Marketing

As a core content marketing tool, a well-written blog is one of its most valuable resources. Not only does it often serve as a prospective client's initial touch-point with your brand, but your blog can also go a long way in expressing your company's mission, style, and accomplishments. Are you maximizing this aspect of your marketing platform? Or do you find yourself making the following blogging blunders?

SEO 130
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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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How ChatGPT is set to change marketing technology

Martech

We’re at the tipping point for ChatGPT and other AI-powered chatbots. Right now most attention is focused on Microsoft and Google’s use of them. The discussion so far has been mostly about the impact on marketing and SEO. But what about the impact on martech? Christopher Penn, co-founder and chief data scientist at TrustInsights.ai, says it is already creating big changes and opportunities.

Transform 117
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Google Bard AI – What Sites Were Used To Train It? via @sejournal, @martinibuster

Search Engine Journal

LaMDA, the underlying technology of Bard AI, is trained with a dataset called Infiniset, the details of which are kept exceedingly vague The post Google Bard AI – What Sites Were Used To Train It? appeared first on Search Engine Journal.

SEO 116

More Trending

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21 Great Search Engines You Can Use Instead Of Google via @sejournal, @ChuckPrice518

Search Engine Journal

AI is shaking up search. Here are some Google alternatives you can try, offering better search experience and higher levels of privacy. The post 21 Great Search Engines You Can Use Instead Of Google appeared first on Search Engine Journal.

SEO 98
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Over one million people signed up to try the new AI-powered Bing

Search Engine Land

Yusuf Mehdi, Corporate Vice President & Consumer Marketing Office at Microsoft, announced last night that in 48 hours, over one million people had joined the waitlist for the new AI-powered Bing search engine. One million. Yes, that is, one million people in 48 hours have signed up to try the new AI-powered Microsoft Bing search engine. Yusuf Mehdi posted , “We’re humbled and energized by the number of people who want to test-drive the new AI-powered Bing!

SEO 98
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Uber Super Bowl Ad Featuring Diddy Takes Unique Approach To Nostalgia

CMO Network

Uber One's 2023 Super Bowl ad featuring Diddy is reviewed. The ad takes a unique approach to nostalgia by combining hitmaker Diddy with artists of very catch songs from the fomrmative years of millennials.

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Want to speak at SMX Advanced? Now’s the time to submit your session ideas

Search Engine Land

SMX Advanced, the premier conference for experienced senior-level search marketers, returns online June 13-14. It’s certainly an exciting time for search. With Google announcing Bard and Bing’s new AI-powered search engine, we are on the verge of tremendous change that will have a huge effect on organic and paid search, but also on how we perform our day-to-day jobs.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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NFTs for Creators: Everything You Need to Know

Social Media Examiner

Looking for a new way to sell your artwork? Curious about turning your art into NFTs? In this article, you'll discover what creators need to know when launching NFT projects. Why Sell Your Creative Works as NFTs? If you’re a photographer, writer, musician, or video creator who relies on the creator economy, exposing your art […] The post NFTs for Creators: Everything You Need to Know appeared first on Social Media Examiner.

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Cumulative Layout Shift (CLS) may gain more weight in overall Google Core Web Vitals or maybe not…

Search Engine Land

Google is updating its Lighthouse 10 tool to remove one of the overall Core Web Vitals metrics, Time To Interactive (TTI). Google will be assigning the TTI weight to Cumulative Layout Shift (CLS), which will give CLS a total of 25% of the overall performance score. TTI is not a Core Web Vitals metric used in Search Console or ranking, but it was used in Lighthouse, Google’s developer tool.

SEO 98
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59% Of Searchers Don't Get The Importance Of AI In Search

Search Engine Roundtable

Famed YouTuber and excellent tech reviewer, Marques Brownlee, posted a poll on Twitter to his 6 million followers asking would you rather use Google as it exists now or Bing with ChatGPT added. The poll had over 320,000 submissions and about 59% said they would rather use Google now.

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This day in search marketing history: February 11

Search Engine Land

Yahoo officially rejects Microsoft In 2008, rumor became reality as Yahoo rejected Microsoft’s $45 billion bid to buy Yahoo. The company concluded that the proposal substantially undervalued Yahoo and was not in the best interests of Yahoo and its stockholders. Microsoft basically rejected Yahoo’s rejection, calling it “unfortunate” and pledging to “pursue all necessary steps” to get what it called its “full and fair” proposal to be accepted.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Google People Also Ask "Trending" Label

Search Engine Roundtable

Google is testing a "trending" label in the people also ask box in the mobile search results. I guess it shows trending searches in the category of what other people are asking about that query.

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GPT-3 for SEO: How Will This The Future Of Content Writing?

Neil Patel

Have you heard the buzz, or have you been hiding under a rock? Everyone in SEO is talking about GPT-3, and for good reason. We’ve made some elements of AI-generated content part of our everyday lives (autocomplete in your Gmail emails, for example), but how does GPT-3 content differ? Created by OpenAI, GPT-3 content generators have polarized marketers and content writers.

SEO 81
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Ads In The New Bing Chat Interface

Search Engine Roundtable

With all this talk about how search is going to be more useful and helpful with the new AI features in Bing, very few are talking about ads in that interface. Nicole Farley at Search Engine Land has a screenshot of an ad spotted in the ChatGPT interface within Bing's new search results.

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New updates to Google’s gambling and games policy

Search Engine Land

Google will begin to accept and run ads for online horse racing in the following states: Maryland Pennsylvania West Virginia Virginia The Google Ads Gambling and games policy for United States country-specifics will be updated in February 2023. Advertisers must apply for certification. Application for certification will be open to advertisers who wish to promote online gambling content in the above states on February 22, 2023.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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February 8th/9th Google Search Ranking Algorithm Update (Unconfirmed)

Search Engine Roundtable

I am seeing signs of another Google search ranking algorithm update just a few days after the February 4th Google search ranking update - both of these have not been confirmed by Google. This February 8th and 9th Google update may be even stronger than the previous update.

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Why Support Isn't Just a Job for Me – It's a Career

Buffer Marketing

It's fair to say that not many people grow up dreaming about working in customer support. It's not the typical aspirational career path! Indeed, some see a customer support role as a stepping stone to something else or a short-term job in a break from college or Uni. After nearly a decade working in a support role here at Buffer, I've come to think of customer support as a career in its own right, and I'm more passionate about it than ever.

Finance 80
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Microsoft Bing Tucks Away Its Logo On Search Results Page

Search Engine Roundtable

Microsoft Bing is now tucking away its logo, hiding it from searchers, after you conduct a search using your mobile device. Bing will anchor you down to the top of the search box, moving the Microsoft Bing logo out of view, and focusing just on the search results page.

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4 Ways to Master the Art of Cold Calling

Set Up

This blog was written by Set up ’s Business Development + Marketing Associate, Alexis Quarcoo. Regardless of how you feel about it, cold calling is a part of the sales process. Even though the sentiment around it’s effectiveness has changed ( Hubspot shared that 2007 it took an average of 3.68 cold call attempts to reach someone and now it takes 8), you can still use it as an effective sales strategy.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Search News Buzz Video Recap: Google Bard, AI Powered Bing Search, Google On AI Content, Two Google Algorithm Updates & More

Search Engine Roundtable

What an insane week between the AI announcements, algorithm updates, content, and so much more. I start off talking about Google's Bard announcement and a bit about the Paris announcement two days later. But Microsoft Bing stole the show.

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AI-generated Content: Wie Artifical Intelligence das Marketing verändert

Welcome Software

Einen ersten Meilenstein im Bereich allgemein gebräuchlicher AI erreichte Google mit seinem Online-Dienst Google Trends. Er erfasst alle über die Google-Suchmaschine eingegebenen Suchbegriffe. Diese Daten setzt Google seit 2006 in Relation zum Gesamtsuchaufkommen und stellt diese – nach Regionen aufgeschlüsselt – monatlich zur Verfügung.

PR 40
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Daily Search Forum Recap: February 10, 2023

Search Engine Roundtable

Here is a recap of what happened in the search forums today.

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How ChatGPT can help you create content for SEO

Search Engine Land

ChatGPT is top of mind for many people in the content creation and SEO spaces – and even seems to be a developing obsession inspiration to Google itself. The biggest question for SEOs and people trying to create content to drive traffic from search engines is obviously: How can ChatGPT help create content for SEO? ChatGPT performs a few specific functions that can help you with content creation for SEO like: Writing whole SEO-focused blog posts, articles, and landing pages.

SEO 100
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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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Satya Nadella In 2008 Keynoting On Live Search (Now Bing)

Search Engine Roundtable

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