Jeff Bullas

JANUARY 3, 2023

Your affiliate keyword marketing success depends on many things. Keyword research is one of the essential activities for affiliate websites. The right keywords will help people to find your content more easily. You can’t attract the right audience or traffic and sell products or services on your affiliate site with the wrong keywords. That’s why in this guide, you’ll learn about the importance of keyword research in affiliate marketing, different types of keywords, and how to target them i

Affiliate Marketing 241

Affiliate Marketing Non-Profit eBook Health 241

Aspiration Marketing

JANUARY 3, 2023

PPC, or pay-per-click, is a digital advertising strategy where you pay a fee each time your ad gets clicked - and nothing otherwise. Essentially, you are paying for targeted visitors to your website, app, or landing page. One of the more popular forms of PPC is search engine advertising. Also called paid search, it allows advertisers to bid for the right to place their ads in a search engine's links when a potential customer performs a search related to your business.

Advertising 219

Advertising Advertisers Place Customer 219

Search Engine Journal

JANUARY 3, 2023

ChatGPT brings science fiction to real life. Learn how to use this emerging technology with practical ChatGPT examples for SEOs and digital marketers. The post ChatGPT Examples: 5 Ways SEOs and Digital Marketers Can Use ChatGPT appeared first on Search Engine Journal.

Digital Marketing 145

Digital Marketing SEO Marketing Marketers 145

Content Marketing Institute

JANUARY 3, 2023

Expect SEO in 2023 to be more nuanced than ever. Creating helpful content remains the best SEO strategy. And paying extra attention to these eight areas will help your content remain (or become) a digital marketing powerhouse.

SEO 142

SEO Content Marketing Digital Marketing Marketing 142

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Businesses Grow

JANUARY 3, 2023

The other day a friend told me how she was planning to fight the encroachment of artificial intelligence tools replacing writing, graphic design, and other human creator skills. “It’s taking the heart and soul out of our work,” she proclaimed. “This is nothing less than an existential crisis presented by AI.”. It took me an hour to talk her off her cliff.

Education 141

Education Communications Product Branding 141

Marketing Insider Group

JANUARY 3, 2023

With 2023 on the horizon, the chatter of a recession, and a marked increase in reports of poor client retention , it’s more important than ever that B2B marketers focus on retaining reliable clients. Aside from increasing lead generation efforts, ensuring client satisfaction is vital to keeping your business profitable. No one likes losing customers, but it does happen.

Customer 139

Customer Whitepaper eBook Education 139

Search Engine Journal

JANUARY 3, 2023

LinkedIn previews seven new features coming in 2023, including improved video accessibility, updates to job search, post scheduling, and content analytics. The post LinkedIn Announces 7 Updates Coming In 2023 appeared first on Search Engine Journal.

Analytics 121

Analytics 121

Econsultancy

JANUARY 3, 2023

The last year has been turbulent in ecommerce, following on from the surge in online shopping during 2020 and 2021. However, online sales are still growing steadily in the longer term (hitting 30% of total retail again in the UK in November 2022 according to ONS data), and the channel will be key for many retailers seeking to be as flexible as possible as inflation impacts on consumer spending.

eCommerce 120

eCommerce Retail 120

Sprout Social

JANUARY 3, 2023

More than ever, companies need to bleed every ounce of impact out of their social media. Social isn’t just about awareness anymore. It’s a tool for customer service and nurturing loyalty. So, you need to leverage other departments to support the end-to-end customer experience. To stretch social media’s impact in your organization, set up a continuous feedback loop to collect and analyze data from your customers and stakeholders.

Customer Journey 120

Customer Journey Analytics PR Communications 120

Search Engine Journal

JANUARY 3, 2023

From building custom dashboards that display GA data to automating complex reporting tasks, you can set it up using Python. Here's how to do it. The post How To Access Google Analytics API Via Python appeared first on Search Engine Journal.

Analytics 114

Analytics Customer SEO 114

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

Hubspot Marketing

JANUARY 3, 2023

Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success.

Real Estate 110

Real Estate Education Entertainment Manufacturing 110

CopyBlogger

JANUARY 3, 2023

If you want to get discovered as a writer, there’s an elephant in the room we have to first address. Continue Reading. The post How to Get Discovered as a Writer appeared first on Copyblogger.

Content Marketing 108

Content Marketing Marketing Marketers 108

Hubspot Marketing

JANUARY 3, 2023

Sometimes, it's not just what you post on TikTok but when you post. If you’re looking to increase your presence on the app, or you’re leveraging it for the first time , it’s essential to know when your audience is active to get the most reach. The HubSpot Blog surveyed 300+ marketers to uncover the best time to post on TikTok. Let's take a closer look at the results.

Gen Z 110

Gen Z Analytics Marketing Marketers 110

Search Engine Roundtable

JANUARY 3, 2023

Google's John Mueller said that when it comes to hidden text on a page, Google is "good at ignoring it." It is one of those things that Google seems not to penalize for anymore but rather just not count the text that is not visible on the page.

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Search Engine Journal

JANUARY 3, 2023

On the latest episode of YouTube's official trends podcast, company representatives discuss the video trends they predict will dominate the platform in 2023. The post YouTube Predicts What Will Go Viral In 2023 appeared first on Search Engine Journal.

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Social Media Examiner

JANUARY 3, 2023

Are your prospects or customers on Instagram? Want to build a presence that draws the right audience to you? In this article, you’ll learn how to attract followers who become raving customers and tell others about you. #1: Use a Brand Style Guide to Underscore Branding in Your Content To create content that customers and […]. The post How to Build a Brand on Instagram That Stands Out and Thrives appeared first on Social Media Examiner.

Branding 98

Branding Customer 98

Search Engine Journal

JANUARY 3, 2023

WordPress Popup Maker plugin published an update to fix a flaw that could lead to a stored XSS exploit. The post WordPress Popup Maker Vulnerability Affects Up To +700,000 Sites appeared first on Search Engine Journal.

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Search Engine Land

JANUARY 3, 2023

Commerce Components by Shopify (CCS) is the latest innovation from Shopify that gives large ecommerce retailers direct access to its component infrastructure. CCS is Shopify’s composable stack for enterprise retail. Why we care. Advertisers and retail brands could see higher conversion rates when they integrate with Shopify’s new features such as 99.99% checkout uptime, one-click checkout, flexible APIs, and agency partnerships.

Retail 97

Retail eCommerce Advertising Advertisers 97

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Direct Mail

Search Engine Journal

JANUARY 3, 2023

Instagram Chief Adam Mosseri lists his top priorities for 2023, which focus on amplifying content distribution and making new connections. The post Instagram Chief Lists Top 3 Priorities For 2023 appeared first on Search Engine Journal.

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Hubspot Marketing

JANUARY 3, 2023

The creator economy is seeing a huge boom, and many marketers are looking for ways to use it in their campaigns. The most common way marketers leverage this new economy is by collaborating with creators to expand audience reach. But what should marketers look for when hiring creators? In this article, the experts at HubSpot will explain what to look for when working with creators.

Advertising 95

Advertising Advertisers Education Communications 95

Search Engine Journal

JANUARY 3, 2023

Reflected Cross-Site Scripting vulnerability may affect up to 70,000+ installs of WooCommerce Booster plugin. The post Popular Plugin for WooCommerce Patches Vulnerability appeared first on Search Engine Journal.

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Martech

JANUARY 3, 2023

Consumer packaged goods (CPGs) have historically relied on third-party data for their brand marketing efforts. This strategy is due for a change as the data and marketing landscapes evolve. CPGs have the opportunity to improve business outcomes by leveraging first-party data. In this article, we will explore: CPGs’ reliance on third-party data. How using a CDP can help CPGs harness the value of first-party data.

Analytics 94

Analytics User-Generated Management Retail 94

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Communications

Search Engine Land

JANUARY 3, 2023

In search, one of your most effective and profitable strategies is to leverage your most valuable asset – your brand. People searching for products by brand name are further along in their buyer journey than those that don’t – a fact often overlooked. Making the most of your brand in paid search can lead to a significantly shorter sales cycle.

Branding 91

Branding Whitepaper Product 91

Zumvu

JANUARY 3, 2023

In today’s growing market, it is essential for businesses to keep up with any changes that may affect the way they reach their audience.

SEO 98

SEO Marketing Marketers 98

Search Engine Roundtable

JANUARY 3, 2023

Welcome back from the holidays, don't worry; you didn't miss much. The December 2022 helpful content update and December 2022 link spam update are not done yet. They should be done soon, but right now, when I write this, they are not done.

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Neil Patel

JANUARY 3, 2023

Search Engine Optimization (SEO) is an ever-present concern for website owners and marketers. After all, how can you really give your site a chance if it’s not even ranking amongst its competitors? One important element of SEO that is often overlooked, though, is taxonomy, the way your site is structured for users and crawl bots. So, what is good SEO taxonomy and how can its implementation help your website rank better?

SEO 85

SEO Shoppers Customer Journey Product 85

Advertisement

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Search Engine Roundtable

JANUARY 3, 2023

For the past few months or so, I've been tracking reports that suggest that Google Search Console is not properly tracking clicks and impressions from the local pack. This first came up in September and after numerous requests from SEOs, I have not seen a serious reply from Google on the matter, not yet at least.

SEO 86

SEO 86

Search Engine Land

JANUARY 3, 2023

TikTok has announced five new ways to help keep teens safe on the platform. The new enforcement policies will also make borderline or “suggestive” content ineligible for recommendation into TikTok For You feeds. What’s new. TikTok is increasing their enforcement of nudity, sexual activity, and sexually explicit content, including content that directs to adult websites or apps for teen users (age 13-17). 1.

Branding 84

Branding SEO 84

CMO Network

JANUARY 3, 2023

From Taylor Swift and Greta Thunberg to Lionel Messi and Volodymyr Zelensky, here are the leaders, athlete, entertainers and other winners of 2022 who could make an even bigger mark this year.

Entertainment 83

Entertainment CMO 83

Search Engine Roundtable

JANUARY 3, 2023

Another small study says that reviews with photos with them last a lot longer in the Google local listing for a business than reviews without photos. This was another study done by Joy Hawkins and her company.

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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

Branding