Fri.Jan 27, 2023

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How to Stand Out from the Crowd: The Secret to Making Money as a Freelance Writer

Jeff Bullas

Writing is both an art and a science. The “art” of writing involves discovering your unique “voice” and having fun incorporating creative wordplay that is both meaningful and engaging. The skill of storytelling is also crucial in holding readers’ attention. The “science” is correct grammar and spelling. Using data to discover what titles and sub-topics work and what doesn’t is also important.

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Identify Your Target Audience: What are ICPs and Buyer Personas?

Aspiration Marketing

Identifying your target audience is crucial for any business or marketing campaign. Once you understand who your ideal customers are, you can create more effective marketing strategies, increase conversions, and ultimately, drive more revenue. Regarding identifying your target audience, there are two key tools: ideal customer profiles (ICPs) and buyer personas.

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Poll: Most SEOs Won't Recommend Using AI To Write Content

Search Engine Roundtable

A new Twitter poll shows that most SEOs do not yet feel comfortable recommending using AI to write client content. The poll asked, "Would you recommend using an AI writer to your clients?" Most SEOs said no.

SEO 141
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A Business Guide to Market Segmentation - Startup Edition

Aspiration Marketing

As your startup’s CEO and chief bottle washer, you’ve undoubtedly spent a fair bit of time compiling your ideal buyer persona. There’s so much to know about who you’re targeting your widget at, demographics, psychographics, geographics, et al., right? And once you have all of that data sorted, sifted, and parsed, the last thing you want to do is more sorting, sifting, and parsing.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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3 email marketing shifts to make in 2023

Martech

Whew! We made it to 2023! As we closed in on the end of the year in December, the finish line seemed awfully far away. Many marketers told me they were busier than ever. I myself was fielding calls for strategy help, working on business deals and managing the chaos all the way to the eve of Christmas Eve, something that rarely happens in my 20-plus-year career.

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Google Ads Gains Account-Level Negative Keywords

Search Engine Roundtable

We knew it was coming, Google Ads now supports negative keywords for brand safety at the account level. Google has just added account-level negative keywords to Google Ads and the PPC community is happy about it.

Branding 132

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Moving on from search engine optimization to search optimization

Search Engine Land

In the early 2000s, web search was mostly limited to search engines and online directories available at the time. But we have come a long way since then. Optimizing for search remains important today. But users no longer solely rely on traditional search engines to look up information. I believe it’s time for SEO professionals to think beyond Google and search engines and start looking at search holistically.

Gen Z 127
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Is ChatGPT Use Of Web Content Fair? via @sejournal, @martinibuster

Search Engine Journal

A review of ethical concerns regarding how ChatGPT and other large language models use web content without attribution The post Is ChatGPT Use Of Web Content Fair? appeared first on Search Engine Journal.

SEO 126
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Empathy and Customer Support: Finding the Right Balance

Buffer Marketing

Empathy is a powerful way to build trust, but leaning in too far can also backfire. Something I’ve come to wonder after 3.5 years at Buffer as a Customer Advocate is how can we use empathy effectively to enhance the customer support experience? "The action of understanding, being aware of, being sensitive to, and vicariously experiencing the feelings, thoughts, and experience of another of either the past or present without having the feelings, thoughts, and experience fully communica

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This day in search marketing history: January 28

Search Engine Land

Google begins experimenting with featured snippets in 2014, Google started answering complex questions at the top of its search results with detailed responses (or answers) taken from websites. Does that sound like featured snippets? It should. Because it was. We know from Google that featured snippets were introduced in January 2014. We don’t know the official date Google began testing it, but this was the day Search Engine Land first reported on the new search feature.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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Daily Search Forum Recap: January 27, 2023

Search Engine Roundtable

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google Ads now supports negative keywords on the account level. SEOs trust YMYL content less if AI writes it.

SEO 114
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How to build a winning SEO tool stack for 2023

Search Engine Land

SEO professionals can access many free and paid platforms, tools, and software. But if you and your competitors are all using the same tools, data, and approaches – how can you set yourself apart? At SMX Next, I shared the SEO tools that will make up my toolkit in 2023. If you missed the session, read on as I share some highlights. Before we dive in, it’s worth noting that true to the fast pace of SEO, there’s already been a change in how you might think of one of the tools – but we’ll get to th

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Google Search Result Snippet Scrollable On Some Browsers

Search Engine Roundtable

Did you know that in some browsers, specifically on Android on Chrome and maybe others, that you can scroll to see more of a longer and truncated snippet in the Google Search results? I didn't but Kamran Badal spotted this the other day and Glenn Gabe was able to replicate it.

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Yandex ‘leak’ reveals 1,922 search ranking factors

Search Engine Land

A former employee allegedly leaked a Yandex source code repository, part of which contained more than 1,900 factors the search engines uses for ranking search results. Why we care. This leak has revealed 1,922 ranking factors Yandex used in its search algorithm, at least as of July 2022. Perhaps Martin MacDonald put it best on Twitter today: “The Yandex hack is probably the most interesting thing to have happened in SEO in years.” Yandex is not Google.

SEO 111
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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2023 Content Marketing: Bring Your Strategy and Ops Into the Not-So-New Century [Rose-Colored Glasses]

Content Marketing Institute

It's happened. As predicted, content marketing is now just marketing. And that means it's time to get serious about optimizing the value of ideas, experiences, and products in a marketplace of content. Here's how.

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8 Content Writing Tips From Experts In 2023 via @sejournal, @beacarlota17

Search Engine Journal

It can be challenging to write compelling content. From favorite tools to recommended books and SEO recommendations, here are 17 industry experts' advice. The post 8 Content Writing Tips From Experts In 2023 appeared first on Search Engine Journal.

SEO 101
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Where should you spend your SEO budget?

Search Engine Land

Incoming links, or backlinks, still matter for SEO. But they are becoming less important for Google. We know the latter to be true since Googlers have reiterated this for years. In November, Duy Nguyen from Google’s search quality team expressed the same , while explaining why link building campaigns are a waste of time and money and indicating where to allocate your SEO spend instead: “…you probably should not waste your money in spamming links.

SEO 101
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Gary Illyes: Google Search Handles marquee Tags Appropriately

Search Engine Roundtable

Gary Illyes, from the Google Search Relations team, said on LinkedIn that Google Search handles the marquee HTML tag "appropriately." What does it mean by appropriately? That is Gary for you.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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5 Ways to Use Ubersuggest to Aid Your Seasonal SEO Strategy

Neil Patel

Quick: What time of the year is it? Is the World Cup on? Is it Christmas? Is it summertime? I ask this because, depending on the time of year, you can beef up your strategy using seasonal SEO. Some things are trendy year-round. Then we see the popularity of some things change with the seasons. Think costumes close to Halloween or swimwear in the summer.

SEO 91
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Poll: AI-Generated YMYL Content Trusted Less By SEOs

Search Engine Roundtable

Lily Ray ran a Twitter poll asking SEOs if they trust content in the YMYL, your money or your life, category more, less or the same if it was written by AI. The vast majority of responses said they trust AI-generated content less than human-generated content.

SEO 97
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Google Account-level negative keywords are here

Search Engine Land

To prevent unwanted impressions or clicks from certain search terms across multiple campaigns, advertisers can create a negative keyword list at the account level and then apply it to relevant campaigns. This will save you the effort of adding the same negative keywords to individual campaigns and make it easier to manage future changes to negative keywords across campaigns.

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Where Are The Advertisers Leaving Twitter Going For The Super Bowl? via @sejournal, @gregjarboe

Search Engine Journal

The mass exodus from Twitter is a challenge for digital advertisers, especially with the Super Bowl coming up. Here's what you should know. The post Where Are The Advertisers Leaving Twitter Going For The Super Bowl? appeared first on Search Engine Journal.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Using Hybrid Cloud To Meet The Challenges Of Modernizing Data Architectures

CMO Network

How, with hybrid cloud, in alignment with their multi-cloud implementations, organizations can continue to have their own private, on-premises IT infrastructure for their most mission critical data and systems, while also bringing in public cloud resource using a hybrid data architecture.

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How to Create Web3 Brand Partnerships

Social Media Examiner

Looking for a way to accelerate your Web3 project growth? Wondering how to partner with notable brands and projects in Web3? In this article, you'll discover how to create brand partnerships from a Web3 perspective. Why Strategic Partnerships Are Important in Web3 Strategic partnerships are essential for a variety of reasons. Three reasons top the […] The post How to Create Web3 Brand Partnerships appeared first on Social Media Examiner.

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Search News Buzz Video Recap: Google Layoffs, DOJ Sues Google, Search Console Content Ideas & Google Optimize Going Away, Yahoo Search Comeback

Search Engine Roundtable

As I mentioned briefly last week, Google announced mass layoffs last week, and I discuss what I know so far about it. There are also reports that Google is pushing advertisers to use third-party resellers and not their internal staff. The DOJ sued Google again to break.

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Advocate

Digital Marketer

Happy customers love to share their experience, but sometimes they need some encouragement to do so. The cool thing is, once they do, they become even more loyal to your brand. So, at this stage of the Customer Value Journey, ask people to share their positive experience with your brand by writing a review or sharing a social media post. Once you get to stage seven, the Customer Value Journey is going to get a whole lot easier for you.

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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Lead Generation: Generating business from an ebook, infographic, etc.

Marketing Sherpa

I recently answered a couple of questions that came up in a LiveClass with the MECLABS SuperFunnel Research Cohort (MECLABS is parent organization of MarketingSherpa). We are sharing them today on the blog as well in case they help you with your own efforts using content to help attract leads into your funnel.

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Sustaining A SaaS Brand & Organic Channel During A Recession via @sejournal, @TaylorDanRW

Search Engine Journal

For subscription-model-based businesses such as yours, pivot your SEO strategy to maintain performance and return on investment using this guide. The post Sustaining A SaaS Brand & Organic Channel During A Recession appeared first on Search Engine Journal.

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Promote

Digital Marketer

Up until now, any “promotion” your customers have done has been passive. But in the promotion stage, your customers actively spread the word about your brands, products, and services. They tell stories, make recommendations, and share your offers because they truly believe in them. Active promotion may be an affiliate or commission relationship—or just a free offer for sending some new customers your way.

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January 2023 Beauty Insights: Golden Globes Winning Brands and Alix Earle

Traackr

Your monthly beauty analysis featuring Rare Beauty, Maybelline, and NYX!

Branding 105
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What Questions Are Brands Asking About Their ESG Initiatives Ahead of 2024?

Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.