Welcome Software
SEPTEMBER 11, 2022
This year, we bet big on reimagining the marketing experience. The industry took note. We’re honored to have earned two leadership recognitions for Welcome in 2022, along with several other accolades for the rest of the Optimizely suite. For the fifth year in a row, Gartner named us a leader in its Magic Quadrant for Content Marketing Platforms.
Welcome Software
SEPTEMBER 11, 2022
Here's a truth that people don't talk about much: when it comes to content, nothing is really new. Everything is, in some way, a combination of other things. When we innovate with content, we’re just drawing on our experiences and some reservoir of ideas and putting them together in new ways. (Related: watch Everything is a Remix sometime.) To enable and optimize this, your organization needs a collection system for ideas.
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Welcome Software
SEPTEMBER 11, 2022
Optimizely, founded in 2012, has been delivering tools and support for topnotch brands to build cultures of experimentation, servicing both client-side testing (Web Experimentation) or browser-based testing, and server-side testing (Full Stack) or SDK-based testing for progressive rollouts and feature flagging. Being one of the only companies that serves as an industry leader in both types of testing tools, we maintain the responsibility to supply a reliable service for our customers to get inst
Welcome Software
SEPTEMBER 11, 2022
Transcript: Hey everyone! Before we jump into today’s episode, I want to remind you that registration for Opticon 2022, Optimizely’s annual flagship conference, is still available. The event will be back in-person this year in San Diego, CA from October 3-5. So please go to optimizely.com/opticon to save your seat! Again, Opticon 2022 registration is still open, so if you haven’t already, be sure to get your tickets now at optimizely.com/opticon and hope to see you there!
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Welcome Software
SEPTEMBER 11, 2022
Are you a lone ranger of experimentation?   The sole person at your company who uses A/B testing & CRO tools such as Optimizely, Adobe Test & Target, VWO or Google Optimize? OR do people think of you as: a jack-of-all-trades regarding project management, user experience, marketing analytics and content management? a “technologist”, even though you work in marketing?
Welcome Software
SEPTEMBER 11, 2022
This year, we bet big on reimagining the marketing experience. The industry took note. We’re honored to have earned two leadership recognitions for Welcome in 2022, along with several other accolades for the rest of the Optimizely suite. For the fifth year in a row, Gartner named us a leader in its Magic Quadrant for Content Marketing Platforms.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Welcome Software
SEPTEMBER 11, 2022
Optimizely, founded in 2012, has been delivering tools and support for topnotch brands to build cultures of experimentation, servicing both client-side testing (Web Experimentation) or browser-based testing, and server-side testing (Full Stack) or SDK-based testing for progressive rollouts and feature flagging. Being one of the only companies that serves as an industry leader in both types of testing tools, we maintain the responsibility to supply a reliable service for our customers to get inst
Welcome Software
SEPTEMBER 11, 2022
Transcript: Hey everyone! Before we jump into today’s episode, I want to remind you that registration for Opticon 2022, Optimizely’s annual flagship conference, is still available. The event will be back in-person this year in San Diego, CA from October 3-5. So please go to optimizely.com/opticon to save your seat! Again, Opticon 2022 registration is still open, so if you haven’t already, be sure to get your tickets now at optimizely.com/opticon and hope to see you there!
Welcome Software
SEPTEMBER 11, 2022
Are you a lone ranger of experimentation?  . The sole person at your company who uses A/B testing & CRO tools such as Optimizely, Adobe Test & Target, VWO or Google Optimize? OR do people think of you as: a jack-of-all-trades regarding project management, user experience, marketing analytics and content management? a “technologist”, even though you work in marketing?
Welcome Software
SEPTEMBER 11, 2022
We all know the web is evolving at breath-taking speed. But with Optimizely, the world’s fastest experimentation platform, your brand can keep up the pace – and even start to set it. That’s because we accelerate the entire process of creating high-performance experiences based on powerful customer insights. Two million experiments and counting Behind every great digital experience there’s a great digital experiment.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Welcome Software
SEPTEMBER 11, 2022
We all know the web is evolving at breath-taking speed. But with Optimizely, the world’s fastest experimentation platform, your brand can keep up the pace – and even start to set it. That’s because we accelerate the entire process of creating high-performance experiences based on powerful customer insights. Two million experiments and counting.
Welcome Software
SEPTEMBER 11, 2022
Opticon is fast approaching. Your best chance to learn how to create optimal digital experiences for your customers will be here sooner than you think. Building your ideal Opticon agenda ahead of time empowers you to make the most of the event and all it has to offer. The digital future might seem uncertain, but your time at Opticon should be anything but!
Welcome Software
SEPTEMBER 11, 2022
Opticon is fast approaching. Your best chance to learn how to create optimal digital experiences for your customers will be here sooner than you think. Building your ideal Opticon agenda ahead of time empowers you to make the most of the event and all it has to offer. The digital future might seem uncertain, but your time at Opticon should be anything but!
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