Jeff Bullas

NOVEMBER 15, 2022

So you want to grow your YouTube channel but you don’t want to spend a fortune. You’re looking for organic YouTube promotion strategies to test. But figuring out what actually works is a nightmare. You have to spend countless hours researching, testing, and iterating–all of which can produce ZERO results. I know firsthand. I used to think the YouTube gods simply blessed certain channels with unlimited favor and condemned the rest.

Copywriting 248

Copywriting SEO Promotion Entertainment 248

Adams & Knight Marketing

NOVEMBER 15, 2022

AVON, Conn., (November 15, 2022) – Adams & Knight , one of the leading integrated marketing agencies in the region, was awarded Best of Show at the 67 th Annual Advertising Club of Connecticut Awards Show. This is the second straight year the agency has taken home the highest honor of the night. The award was presented to Adams & Knight for its holiday video “The Best Gift This Year” for Hartford HealthCare – which encouraged people to give the best gift of the ye

Advertising 246

Advertising Advertisers PR CMO 246

Aspiration Marketing

NOVEMBER 15, 2022

Confession: I used to dread the days when I had to create an editorial calendar. The thought of creating a massive list of 50 or 60 blog article topics was truly daunting, even if I knew the subject matter. My mistake was approaching the marketing editorial calendar as a trivial list of topics and due dates. What I've learned is that an editorial calendar can be the exciting superhero of your content marketing story!

Content Marketing 196

Content Marketing Marketing Marketers 196

Search Engine Journal

NOVEMBER 15, 2022

For your client's or company's SEO campaign success, understand the basics and work your way to becoming an SEO pro in 7 digestible steps. The post SEO Tutorial For Beginners (7 Steps To Learn) appeared first on Search Engine Journal.

SEO 125

SEO 125

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

CopyBlogger

NOVEMBER 15, 2022

Think bad email marketing and the band Nickelback might have some things in common? Think again. I’ve never admitted this. Continue Reading. The post Bad Email Marketing and Nickelback Don’t Have Much in Common appeared first on Copyblogger.

Email Marketing 112

Email Marketing Marketing Marketers Content Marketing 112

Search Engine Journal

NOVEMBER 15, 2022

Google is fixing a bug that caused reviews to go missing from Google Business Profiles. Google confirms reviews are getting restored. The post Google Is Restoring Missing Reviews In Business Profiles appeared first on Search Engine Journal.

116

116

Search Engine Journal

NOVEMBER 15, 2022

Google updated the review snippet structured data to standardize how numbers are written. The post Google Updates Review Snippet Structured Data appeared first on Search Engine Journal.

SEO 110

SEO 110

Search Engine Roundtable

NOVEMBER 15, 2022

Another small study done by Joy Hawkins says that the recency of reviews does impact the rankings of those local business listings in Google Search and Google Maps. Like the previous studies, this was not really statistically significant but it is nice to see a case study looking at these in isolation.

104

104

Search Engine Journal

NOVEMBER 15, 2022

YouTube is adding new shopping features to its short-form video platform that will now allow users to make purchases as they scroll through their feed. The post YouTube Testing In-App Shopping In Shorts appeared first on Search Engine Journal.

103

103

Content Marketing Institute

NOVEMBER 15, 2022

Content leadership today covers more than marketing. The chief content officer (regardless of the actual title) guides the content that makes up every experience a customer, audience member, or prospect has with your brand. Use this updated job description to find the right leader – or as a guide to becoming one.

Branding 101

Branding Customer Marketing Marketers 101

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

AWeber

NOVEMBER 15, 2022

Color psychology can be one of the most powerful tools a marketer can work with. Color instantly sets the mood. It evokes emotion and sparks a psychological reaction. It can support or detract from the value of what you’re offering. In fact, 90 percent of a subscriber’s first impression of an email message — or a website — is based on color or visual cues alone.

Energy 100

Energy Promotion Marketing Marketers 100

Martech

NOVEMBER 15, 2022

I’m as much of a fan of technology as anyone in digital marketing. I love the whiz-bang coolness, the promise of automation and the potential for AI. I’ve made a career out of using marketing technology. But, I’m frustrated. Yesterday, I had a conversation I must’ve had 100 times. . One of our clients (let’s call him John) and I were discussing his digital marketing budget for next year and he was complaining about how he was forced to reduce it dramatically, despite us collectively beating this

Transform 98

Transform Digital Marketing Analytics Management 98

Search Engine Land

NOVEMBER 15, 2022

It’s rare to hear about the inner workings of Google’s rankings, new products and algorithm updates straight from the source. We were lucky to get that this morning at SMX Next, as Hyung-Jin Kim, the VP of Search at Google, candidly shared some perspectives about the direction of Google’s algorithms and the critical focus on satisfying user intent.

SEO 98

SEO Communications Product Place 98

Zumvu

NOVEMBER 15, 2022

2022 has been quite eventful, yet, for many, it has felt like an incredibly short year. With the holiday shopping season upon us, we must consider some of the events of 2022 and how they influence consumer attitudes.

97

97

Advertisement

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Search Engine Land

NOVEMBER 15, 2022

Did you know that the Google Panda algorithm from 2012 is no longer? Over the years it not only was incorporated into the core ranking algorithm but also at some point evolved into a new algorithm named after a new animal – Coati. Hyung-Jin Kim, the VP of Google Search, told us this tidbit during our SMX Next keynote this morning. While this is not something actionable or something that necessarily matters today, I don’t believe anyone in the SEO industry ever heard that Panda evolved into

SEO 97

SEO 97

Hubspot Marketing

NOVEMBER 15, 2022

Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success.

Real Estate 95

Real Estate Fashion Education Health 95

Search Engine Land

NOVEMBER 15, 2022

The new suggested audience is called “7-day unnotified users.” These are app users who have not been reached via push notification. We recently introduced a new suggested audience — 7-day unnotified users. This includes app users who have not been reached via push notifications. Check it out in your suggested audiences in Google Analytics 4 ?

Analytics 97

Analytics Advertising Advertisers 97

Hubspot Marketing

NOVEMBER 15, 2022

This time each year, nature – as well as marketing – slows down as we head into colder seasons. As we enter Q4, marketing departments are preparing for a slowdown in business that comes as people tune out towards the end of the year. But, while seasonal change is expected and inevitable, this year's economic shifts might cause some marketers to worry that this year could bring a flurry of poor numbers.

Manufacturing 92

Manufacturing Health Education Inbound Marketing 92

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Direct Mail

Search Engine Land

NOVEMBER 15, 2022

Many brands, particularly SMBs, have relied exclusively on Smart Shopping campaigns to appear in Google Shopping ad listings. Thus, Google’s Q3 2022 transition from Smart Shopping to Performance Max (PMax) campaigns carried high stakes. Fortunately, if results from Tinuiti advertisers are a good indicator, the transition process appeared to run briskly and smoothly for most.

Advertising 96

Advertising Advertisers Retail Branding 96

Search Engine Journal

NOVEMBER 15, 2022

Learn how to tackle campaign management at scale with these global SEO strategies. The post Global SEO: 4 Efficient SEO Frameworks To Manage Clients Without Losing Control appeared first on Search Engine Journal.

SEO 91

SEO Management Marketing Marketers 91

Search Engine Land

NOVEMBER 15, 2022

Only the spammiest of spammy SEOs “guarantee” anything. “Guaranteed” first position rankings, “guaranteed” traffic estimates, and “guaranteed” ROI only live in the deepest, darkest pits of spammy LinkedIn InMails. And only the unsuspecting, naive, plus frankly ignorant businesses fall for these flagrant falsehoods.

SEO 94

SEO Inbound Marketing Advertising Advertisers 94

Search Engine Journal

NOVEMBER 15, 2022

This article is designed to give you some tips and tricks for bidding on holiday season trending keywords. The post Tips For Bidding On Holiday Season Trending Keywords appeared first on Search Engine Journal.

91

91

Advertisement

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Communications

Search Engine Land

NOVEMBER 15, 2022

Google has updated its review snippet structured data help documentation to recommend using dots over commas for the decimal numbers in your review snippet markup. Dots over commas. Google updated its review snippet structured data help documentation to now recommend using dot separators for decimal ratings. Google added this section twice to the documentation, in both the reviewRating.ratingValue property and the ratingValue property sections.

SEO 91

SEO 91

Search Engine Roundtable

NOVEMBER 15, 2022

Google has updated its review snippet structured data help documentation to recommend using dot separators in numerical review values over comma separators in numerical review values. Both dots and commas will work, but Google is recommending the dots over the commas.

88

88

Search Engine Land

NOVEMBER 15, 2022

Microsoft announced today on their blog that their Audience Network now supports Video Ads in the United States, Canada, United Kingdom, France, Germany, Australia, and New Zealand. Video Ads can be used to complement your existing image and text ad strategy to reach more potential customers as they move across the online landscape. How it works. Video Ads are powered by intent-based searches, web activity, and browser behavior to help you reach different audiences in a more immersive format.

Customer Journey 91

Customer Journey Advertising Advertisers Product 91

Hubspot Marketing

NOVEMBER 15, 2022

Let’s face it — there’s always another brand out there that makes a product similar to yours. Chances are that there are quite a few brands that make products or services similar to yours. It’s also likely that new brands and businesses will pop up in the future with similar products. With this in mind, how do new brands compete in such saturated and competitive markets, so much so that they become market leaders in their niche?

Product 88

Product Energy Branding Price 88

Advertisement

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Search Engine Land

NOVEMBER 15, 2022

SMX Next kicks off at 11 a.m. ET today, so in about an hour, and we start with an exclusive keynote where I have the honor of interviewing Hyung-Jin Kim, the VP of Google Search. Kim has been with Google for 20 years and he leads the search ranking team. In this keynote, my goal was for you to understand why Google Search works the way it does, to get into the mindset of Google ranking engineers, and also to understand where Google is going in the future.

SEO 88

SEO 88

Search Engine Journal

NOVEMBER 15, 2022

Video ads on the Microsoft Audience Network are now broadly available to augment existing search and image advertising campaigns. The post Microsoft Video Ads Are Now Broadly Available appeared first on Search Engine Journal.

Advertising 87

Advertising Advertisers 87

Search Engine Land

NOVEMBER 15, 2022

With thousands, tens of thousands, and even millions of pages, sites, social conversations, images, and keywords to manage and optimize, enterprise SEO has become increasingly complicated and time-consuming. Using an enterprise SEO platform can increase efficiency and productivity while reducing the time and errors involved in managing organic search campaigns.

SEO 87

SEO Price Management Product 87

OnDemand CMO

NOVEMBER 15, 2022

There’s no denying the appeal of ebooks: sleek and lightweight, these can live on your iPad or Kindle and are so popular that they even outsell physical books on Amazon. While a major moneymaker for publishers, ebooks also have great applications for your marketing strategy. So what are the advantages of ebooks , and how can they enhance your content marketing?

eBook 87

eBook Content Marketing Whitepaper Shoppers 87

Advertisement

Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

Branding