Hootsuite
SEPTEMBER 23, 2022
Writing for social media is not an easy job. . You work with strict character limits and tight turnarounds. You speak the language of memes and microtrends that your boss and coworkers might not understand. You have to quickly — and wittily — react to trending topics. And, if you ever publish a post with a typo, people will notice and call you out. (Looking at you, Twitter meanies.).
Search Engine Journal
SEPTEMBER 23, 2022
Give your online customers a compelling reason to buy your product. Here are 20 do's and don'ts for a successful ecommerce SEO strategy. The post SEO For Ecommerce Product Pages: 20 Do’s & Don’ts appeared first on Search Engine Journal.
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Martech
SEPTEMBER 23, 2022
Samsung’s #RecycleUp fashion show livestreamed from New York in the metaverse. Image: Samsung. This week, Samsung honors Climate Week NYC with metaverse, as well as in-person, community-building activations. Environmentalists and consumer electronics fans will be engaged on Discord , in real life at Samsung’s New York flagship store, called Samsung 837, as well as at the brand’s metaverse hub, Samsung 837X, located in Decentraland.
Hubspot Marketing
SEPTEMBER 23, 2022
Back in 2021, Pinterest introduced a new feature called Idea Pins. Pinterest's Idea Pins consist of videos or photos grouped together in a format similar to Instagram Stories. These pins appear in the Watch feed of the Pinterest app, almost like the For Your Page on TikTok. Idea Pins are also displayed in the Create section of a brand's Pinterest profile.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Sprout Social
SEPTEMBER 23, 2022
September 15 marked the beginning of Hispanic Heritage Month. Like during Black History Month or Asian Pacific American Heritage Month , brands want to take the opportunity to market directly to Latinx audiences and position themselves as allies. But Latinx consumers aren’t a monolithic group. The Latinx or Hispanic consumer encompasses 27 distinct countries of origin, cultures and identities.
Martech
SEPTEMBER 23, 2022
We all know someone who has struck out on their own to become an independent consultant or gig worker, or to launch something more significant. Many of us have also been part of promising (and not-so-promising) startups, like those we joined during the dot com boom — or maybe we even had a startup or two of our own. In any case, I think you’ll agree that in nearly every instance, the main reasons for any of those ventures failing were: No capital.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Zumvu
SEPTEMBER 23, 2022
Given that search engines are among people’s favorite tools to discover things online, they’re also great ways for companies to increase their visibility.
Search Engine Journal
SEPTEMBER 23, 2022
Google is rolling out an update to its mobile app that allows people to request the removal of personal information from search results. The post Google App Lets You Remove Personal Information From Search appeared first on Search Engine Journal.
Zumvu
SEPTEMBER 23, 2022
When it comes to prospecting, there is no one method that fits all situations. You might discover that some of these techniques are more effective for you than others, depending on the size and nature of your business.
Search Engine Journal
SEPTEMBER 23, 2022
Grow your business on the social platform that's taking the world by storm. If you're not too familiar with TikTok, here's where you should start. The post TikTok Marketing 101: How To Get Started appeared first on Search Engine Journal.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Search Engine Roundtable
SEPTEMBER 23, 2022
Google's John Mueller said Google Search will de-duplicate its search results based on almost duplicates. John said this on Twitter the other day when asked about canonicalizing international URLs.
Search Engine Journal
SEPTEMBER 23, 2022
Google Search Advocate John Mueller explains whether the use of meta robots tags can affect webpage rankings in search results. The post Google Answers If Meta Robots Tags Affect Search Rankings appeared first on Search Engine Journal.
Econsultancy
SEPTEMBER 23, 2022
There are many reasons why customers regularly shop from a given retailer. The concept of loyalty might boil down to product availability (which has recently been sorely tested by supply chain issues), or convenience, particularly in the grocery sector. At the same time, other factors like value for money, emotional connection, and personalisation can also act as motivation for repeat purchases.
Kuno Creative
SEPTEMBER 23, 2022
The technology market is constantly evolving, and innovations in the space are swiftly making older practices obsolete. If we talk about web application development, React Remix and Next.JS are the two new frameworks that have captured the global market share in just two years. This is a challenge for businesses. If you want to build a web application today, you need a well-versed team familiar with the latest trends and updates.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Digital Marketer
SEPTEMBER 23, 2022
The recent turn of events has digitized business operations throughout the world. Business leaders from various industries are using technology to run their commercial ventures. Businesses are extensively leveraging digital marketing to up their game. With the increasing advancements in this area, it is evident that this trend will continue to thrive as we move into 2023.
David Meerman Scott
SEPTEMBER 23, 2022
Marketers understand that content drives action and many organizations now create original content—websites, blogs, video channels, social feeds, podcasts, and the like—as an essential way to reach buyers. However, most B2B companies focus their content effort only to attract attention and generate sales leads. At these organizations, content stops being important once the salespeople take over.
Search Engine Journal
SEPTEMBER 23, 2022
Strike a healthy balance between search volume and keyword difficulty. Learn how keyword difficulty is measured and what it really means for SEO pros. The post Keyword Difficulty: How Do You Measure It? appeared first on Search Engine Journal.
Search Engine Roundtable
SEPTEMBER 23, 2022
Ginny Marvin, the Google Ads Liaison, posted last night that Google Ads has an issue where some ads may not be served. "Google is aware of an internal issue impacting ads serving," she wrote. She said, "the impact of this issue may prevent ads from serving in certain circumstances for your account.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Zumvu
SEPTEMBER 23, 2022
In March 2022, Google announced that a new version of Google Analytics is on the way - GA4 (or Google Analytics 4).
Search Engine Roundtable
SEPTEMBER 23, 2022
Microsoft Bing is testing background colors for the sitelinks section of the search result snippet. I am not sure I like this look but it does indeed make the sitelinks stand out a lot - what do you think?
OnPassive Marketing
SEPTEMBER 23, 2022
There are three types of SEO optimizations. This can be a complicated process, and it takes lots of practice to perfect your skills in SEO. You should also keep some things in mind when choosing which type of optimization is best for your budget and goals. What Is SEO Optimization? SEO optimization is improving the visibility and ranking of a website on search engine results pages (SERPs).
Search Engine Roundtable
SEPTEMBER 23, 2022
Google's John Mueller and Ginny Marvin said that both on the organic search side and paid search ad side, Google does not guarantee clicks will lead to conversions.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Power Digital Marketing
SEPTEMBER 23, 2022
The idea of brands promoting themselves in an authentic way is not groundbreaking. Edible cookie dough brand, DEUX , went to Instagram to explain how the wrong kind of flour almost resulted in a loss of $30,000. Fashion retailer Free People offered products to curvy content creator Remi Bader for her infamous “Realistic Hauls” on TikTok, showcasing the good, the bad, and the ugly of her try-on experience. .
Search Engine Roundtable
SEPTEMBER 23, 2022
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google has a confirmed Google Ads issue that may cause serving and budget issues, and yes.
Hootsuite
SEPTEMBER 23, 2022
TikTok is not a social media platform. It’s an entertainment platform. That’s how Khartoon Weiss, TikTok’s Global Head of Agency & Accounts, described the world’s most downloaded app at The Gathering , an annual business and marketing summit held in Banff, Canada. What’s the distinction? People don’t “check” Tiktok. They watch it. And, Weiss says, “that small pivot in behavior is everything.”.
Search Engine Roundtable
SEPTEMBER 23, 2022
In this week's video, we cover how Google said they try not to overlap search algorithm updates but then announced the rollout of the fifth product reviews update before the core update was done. We also dug into the product reviews.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Martech
SEPTEMBER 23, 2022
Adobe’s recent announcement of a definitive merger agreement to acquire web-first collaborative design platform Figma was remarkable, at first sight, because of the cost. $20 billion. Okay, Salesforce paid more for Slack, but compare it to the $1.5 billion Adobe paid for Workfront. It’s a big deal. What’s interesting, of course, is why the big deal happened and how it fits into Adobe’s overall strategy.
Search Engine Roundtable
SEPTEMBER 23, 2022
Did you know that in some countries, like Germany, if you report a review as being fake or spam, Google will email the reviewer about the objection and see if they respond? Mike Blumenthal spotted that in a Google Business Profile help thread.
Hootsuite
SEPTEMBER 23, 2022
During the second quarter of 2022, 3.65 billion people were using at least one Meta product each month. That’s nearly half of the world’s population. Arguably, no other brand has a larger reach, which makes using Meta for business an absolute must. Part of the reason why Meta changed its name from Facebook was to better represent the multiple products under its umbrella.
Search Engine Roundtable
SEPTEMBER 23, 2022
Here is a recap of what happened in the search forums today.
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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.
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