Jeff Bullas
FEBRUARY 1, 2023
There are over 2 billion logged-in monthly users… That’s YouTube’s enormous reach. In fact, over half the US population in EVERY age bracket watch videos on YouTube. But this audience, as I’m sure you know, is a hard nut to crack. Making waves on YouTube is getting harder and harder by the day. With most influential YouTubers already established and new accounts getting lost in the noise.
Aspiration Marketing
FEBRUARY 1, 2023
Are your website traffic and leads growing by at least 6% monthly? If not, it may be time to consider your inbound marketing strategy by better gating your content to reach the right viewers. This goal is for established pages with thousands of views. If you're just starting, you'll want a much more aggressive goal, say to jump from 0 to 1,000+ views in a few months.
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Jeff Bullas
FEBRUARY 1, 2023
Starting an online side hustle can come from either inspiration or desperation. It doesn’t matter where or how the idea came from but an idea acted on, kicks the ass of any idea ignored. Inspiration Many side hustles start from an observation of a problem that the founder observes or experiences. This can be seen as inspiration. I’ll give you an example.
Trade Press Services Newsletter
FEBRUARY 1, 2023
Grit. Determination. Strength. These are just a few traits that come to mind when we think of world-class athletes. While B2B marketers might have little in common with champion athletes on the surface, we can learn several valuable lessons from their secrets to success. Here are five qualities marketers can apply to their own work to achieve first-rate results. 1.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Aspiration Marketing
FEBRUARY 1, 2023
Are your website traffic and leads growing by at least 6% monthly? If not, it may be time to consider your inbound marketing strategy by better gating your content to reach the right viewers. This goal is for established pages with thousands of views. If you're just starting, you'll want a much more aggressive goal, say to jump from 0 to 1,000+ views in a few months.
Calvyn Lee Blog
FEBRUARY 1, 2023
As the number of websites on the internet continues to grow, it becomes increasingly important to ensure that your website stands out among the competition. Search engine optimization (SEO) is a powerful digital marketing strategy that can help you achieve this. Let me share you why SEO is crucial for your website, the benefits of engaging Search Engine Optimization services, and how SEO services can help you rank your site higher in search engine results.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Search Engine Roundtable
FEBRUARY 1, 2023
John Mueller of Google blasted SEO or marketing agencies that sell both link-building services and disavow link services. He said on Twitter, "These agencies (both those creating, and those disavowing) are just making stuff up, and cashing in from those who don't know better.
Search Engine Land
FEBRUARY 1, 2023
Revamped Google Partners program finally launches In 2022, the changes to Partners program requirements, originally announced in 2020 , finally took effect. Those changes were supposed to happen in June 2020 but were first postponed until 2021 and then delayed a second time due to the upheaval caused by the coronavirus pandemic and shelter-in-place orders.
Search Engine Journal
FEBRUARY 1, 2023
OpenAI begins offering ChatGPT Plus for $20 per month with faster response times and priority access. The post OpenAI Launches ChatGPT Plus For $20 Per Month appeared first on Search Engine Journal.
Martech
FEBRUARY 1, 2023
By July 1, 2023, Universal Analytics, the older version of Google Analytics, will cease to collect data. To get ahead, marketers should be well on the way to migrating to the preferred version, Google Analytics 4. After completing numerous UA to GA4 migrations, one issue that appears in almost all instances relates to categorizing existing marketing links into Google’s newly defined channels.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Search Engine Roundtable
FEBRUARY 1, 2023
Google is still recommending that you nofollow your credit links in your footer, if you have control over those links. So the site designed by or powered by or made by types of links, nofollow those links if you can. If you can't - then don't worry about it, Google added.
Search Engine Journal
FEBRUARY 1, 2023
Do you have a framework in place for your content strategy? Learn what elements you need to erect a solid plan that gets results. The post How To Create A Content Strategy Framework appeared first on Search Engine Journal.
Hubspot Marketing
FEBRUARY 1, 2023
Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success.
Search Engine Journal
FEBRUARY 1, 2023
Learn 2 different ways to build a better keyword universe for your marketing efforts and drive more traffic to your website. The post How To Supercharge Your Keyword Research With Powerful Topic Clustering appeared first on Search Engine Journal.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Search Engine Land
FEBRUARY 1, 2023
Paid search marketers are no strangers to artificial intelligence. Every day, we use AI-powered platforms like ad engines, third-party management tools and copywriting software. But there’s a new bot in town (you may have heard of it), and it’s not making the same old “control-for-automation” trade we’re used to. Read on to see how you can use ChatGPT to level up your marketing game without sacrificing strategy, authenticity or creativity.
AWeber
FEBRUARY 1, 2023
Writing a good subject line is a fine art that could mean the difference between your email being opened or ignored. In fact, some of the most impactful split tests we run at AWeber are subject line tests. Why? Because the more people that open your email, equals more people reading your content which eventually equals more clicks. It can be tough to write a subject line that captures enough attention to get someone to open, especially when you first start building an audience.
Search Engine Land
FEBRUARY 1, 2023
Google has reportedly started testing a new desktop search page design that integrates chat technology. We already knew Google wants to add chatbot features to search this year. A new CNBC report provides more details on what the experimental search page may look like. Google’s alternate search page. In one version of Google’s search results, the company replaced the iconic I’m Feeling Lucky button under the search bar with five prompts for potential questions.
ConsumerTalk
FEBRUARY 1, 2023
Sticking with the same consumer type all the time will limit your sales and business prospects. Also, as the market evolves, your target audience and demographics may naturally change. Here's a few tips on how you can expand your brand voice to ensure it reaches new audiences and demographics in 2023 and beyond.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Search Engine Land
FEBRUARY 1, 2023
The headline is intentionally misleading – but only insofar as using the term “ChatGPT” is concerned. “ChatGPT-like” immediately lets you, the reader, know the type of technology I’m referring to, instead of describing the system as “a text-generation model like GPT-2 or GPT-3.” (Also, the latter really wouldn’t be as clickable…) What we will be looking at in this article is an older, but highly relevant Google paper from 2020, “ Generative M
Spiralytics
FEBRUARY 1, 2023
Most web users nowadays use mobile devices to surf the internet. And if they like a certain brand or website, they download its mobile app for their convenience. However, 56% of users uninstall apps within a week of installation. The reason? They found its overall experience confusing or frustrating. Some organizations make the mistake of only focusing on user interface (UI) design and ignoring ease of use, so they find it difficult to increase app use and engagement.
Search Engine Roundtable
FEBRUARY 1, 2023
Gary Illyes said in the Google SEO office-hours from yesterday that verifying your website in Google Search Console won't impact your Google Search indexing or ranking whatsoever.
Search Engine Land
FEBRUARY 1, 2023
As reported earlier, we are now learning more about Microsoft’s plans to incorporate ChatGPT into Bing Search. Reed Albergotti said that it is not just ChatGPT from OpenAI that is being added to Bing Search but a faster and richer version named GPT-4. The report. The report says, “The most interesting improvement in the latest version described by sources is GPT-4’s speed.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Search Engine Roundtable
FEBRUARY 1, 2023
Gary Illyes from Google posted a new PSA on LinkedIn saying that the most common reason a site unexpectedly blocks Googlebot from crawling is due to a misconfiguration of a firewall or CDN.
Search Engine Land
FEBRUARY 1, 2023
Google has accidentally removed legit, policy-abiding reviews submitted by Local Guides from Google Maps. Google acknowledged the issue and said it is working on reinstating those reviews over the next few weeks. What happened. According to Google’s Local Guides Connect blog, Google said they are “constantly improving our moderation system to keep policy-violating content off the map.” With those efforts, Google said its “protections took down more than expected policy ab
Search Engine Journal
FEBRUARY 1, 2023
Learn which ranking factors are prominent in the recent Yandex data leak and what Russian SEO professionals are saying about it. The post Yandex Data Leak: The Ranking Factors & The Myths We Found appeared first on Search Engine Journal.
Hootsuite
FEBRUARY 1, 2023
Do you ever find yourself stuck in a creative rut when thinking of quotes for Instagram? Fear not! We’ve put together a giant list of Instagram quotes perfect for any situation that requires a witty, endearing, or super-sassy saying to make your post stand out. Whether it’s 2 AM, the morning after that wild Friday night, or just Monday motivation, we’ve got you covered with some classic (and original) Insta-worthy quips!
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Martech
FEBRUARY 1, 2023
The growth in brands using retail media networks (RMNs) is being fueled by pressure from retailers, according to a new report. Eighty-eight percent of the companies surveyed by the Association of National Advertisers said they are somewhat or heavily influenced by retailers to buy advertising on their RMNs. “It’s a power struggle right now,” according to an anonymous advertiser quoted in the report titled “Retail Media Networks: A Forced Marriage or A Perfect Partnership.” “For many
AWeber
FEBRUARY 1, 2023
Presidents Day is a golden opportunity for your business to boost sales and connect with your customers. Whether you're a nonprofit, personal coach, sell music online, or sell through Etsy, there are many ways to capitalize on this holiday and make the most of the increased consumer spending that comes with it. According to a study conducted by the National Retail Federation, shoppers spent an average of $139 on Presidents Day which is about 25% more than on an average day.
Search Engine Land
FEBRUARY 1, 2023
Due to forced stay-at-home orders, the COVID pandemic affected the video game industry immensely. The cancellation of in-person trade shows, events, and sports contributed to that growth, forcing consumers to look at gaming and other activities to fill the void. Additionally, the pandemic also had an effect on television, with linear TV viewership decreasing in 2022.
Content Marketing Institute
FEBRUARY 1, 2023
Content marketers who focus only on the put do so at their program’s peril. Content operations are essential. Here’s a framework to help make the challenge a little easier.
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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.
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