Jeff Bullas

FEBRUARY 28, 2023

It was 2008… I was unemployed, recently divorced, and searching for a passion project that had escaped me for my 50+ years on this planet. Jump forward to today and my website, that you are on right now, has had over 16 million readers. I don’t say that to brag. I say that because perhaps the craziest thing about this whole journey is that I wasn’t a “writer” in the traditional sense, and from a technical perspective I didn’t know the first thing about how to start a blog.

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Price Place Education Branding 324

Aspiration Marketing

FEBRUARY 28, 2023

You know the importance of search engine optimization (SEO) to your company's marketing efforts, but you can't implement your strategy if you don't know what your customers are searching for. Keyword research starts with identifying the words and phrases that will help your site rank and draw more visitors and eventually create new leads and customers.

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SEO Customer Inbound Marketing Marketing 215

Jeff Bullas

FEBRUARY 28, 2023

There’s a lot of money to be made in the blogging world; whether you’re a small blogger who makes money selling digital products or the owner of a high-trafficked blog that earns through affiliate programs and ads, there is something for everyone. But as a blog owner, have you ever considered selling your blog? Selling your blog can be a great way to earn a significant amount of money, especially if it is properly monetized.

Affiliate Marketing 229

Affiliate Marketing Price Transform Place 229

Search Engine Roundtable

FEBRUARY 28, 2023

Gary Illyes from Google gave a keynote and a Q&A session yesterday at PubCon and while the keynote was pretty vanilla stuff, the Q&A did reconfirm a lot of what has been said in the past around authorship, links and disavowing links.

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SEO 139

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Orbit Media Studios

FEBRUARY 28, 2023

You’re committed to content marketing. You’re committed to a publishing calendar. The deadline is looming. And your screen is blank. You are not alone. You’re asking yourself the same question that thousands of bloggers are asking themselves, right now, in this very moment: What to blog about? I ask myself this question just hours after any post goes live.

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Thought Leadership SEO User-Generated Promotion 138

Hubspot Marketing

FEBRUARY 28, 2023

Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. Having a verified account on social media was once seen as a point of notoriety or a status symbol. Now, it’s a commodity that can be purchased. Verifying social media accounts began on Twitter in 2009.

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User-Generated Social Media Marketing Price Influencer Marketing 136

Hubspot Marketing

FEBRUARY 28, 2023

There are a host of bad habits many of us do every day, and research shows these habits really hurt our productivity , especially at work. The more aware we are of how these things are affecting our productivity, the more proactive we can be at taking responsibility for our choices. In this list, I'll break down some of the most common examples of bad habits that stifle productivity and some ways you can break them.

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Product Food Communications Energy 132

Search Engine Roundtable

FEBRUARY 28, 2023

Google Bard and its chat-based search features that have yet to be seen in the wild may have their unique way of sending publishers traffic, unique from Bing's AI Chat feature. According to some Twitter coverage of his talk, Gary Illyes from Google said this at PubCon yesterday.

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Hubspot Marketing

FEBRUARY 28, 2023

Artificial intelligence is getting a lot of traction in the marketing world. According to Statista , 80% of industry experts integrate some form of AI into their online marketing activities. However, if you're like me and are unfamiliar with AI beyond what you've seen in science fiction stories like I, Robot or Black Mirror — you're probably wondering what AI is and how to use it in marketing.

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Search Engine Land

FEBRUARY 28, 2023

Equipping marketing leaders with the skills, tools and data they need to prove ROI is like setting out to sea on a fishing expedition. Rather than distributing equal bait to each rod of a marketing campaign despite not knowing which will produce the most bites, marketing attribution teaches marketers to assemble the best combination of bait before casting its line into a sea of prospects.

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Marketing Marketers Whitepaper Analytics 123

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

Search Engine Journal

FEBRUARY 28, 2023

Learn how Google's keyword-matching system operates, including ad selection, bid calculations, and the importance of grouping keywords. The post Google Ads’ Keyword Matching Process Detailed In New Guide appeared first on Search Engine Journal.

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Search Engine Roundtable

FEBRUARY 28, 2023

Gary Illyes from Google said in his Q&A session yesterday at PubCon that while recovering from a Google helpful content update is possible, you can't always get back to where you were.

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David Meerman Scott

FEBRUARY 28, 2023

Artificial Intelligence engines that generate text such as ChatGPT use large language models, which I like to think of as simply math applied to data (in this case text). These tools calculate the most likely next word to create sentences. When everyone is going predictable with AI, creative writing stands out!

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Search Engine Roundtable

FEBRUARY 28, 2023

Microsoft fully launched the quality updates in version 96 of Bing AI Chat on February 28th. It is a tad late, but it is live and reduces cases where Bing refuses to reply and instances of hallucination in answers.

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Search Engine Journal

FEBRUARY 28, 2023

Google provides an update on upcoming FLEDGE features and services in the Privacy Sandbox proposal, giving more direction for PPC and SEO. The post Chrome FLEDGE Update Provides Hope For PPC & SEOs appeared first on Search Engine Journal.

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SEO 105

Content Marketing Institute

FEBRUARY 28, 2023

Content teams face increasing demands to create. But what rarely comes after those requests is an interest in uniting for an integrated marketing strategy. Robert Rose shares why that’s a big mistake and how to change it.

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Marketing Strategy Marketing Marketers 103

Search Engine Roundtable

FEBRUARY 28, 2023

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google said it might have its own way of sending traffic to publishers with its AI chat, Bard.

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Search Engine Journal

FEBRUARY 28, 2023

As an industry in a constant state of flux – thanks to changing algorithms, user needs, and competitor content – search engine optimization is a field that demands professionals stay up to date on the latest trends and best practices. While you could spend hours scouring the internet for valuable articles, forum discussions, and the like, there’s a better way to gain new knowledge and grow your network simultaneously: SEO conferences.

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SEO Place 102

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Direct Mail

Martech

FEBRUARY 28, 2023

Marketers play a glass-half-full role in business. We’re expected to see a product or service as it is and create a compelling, transformative message no matter the type of offering. It’s a strategic process for connecting a target audience to the company’s products and services. There’s no sleight of hand. In other words, the company provides the steak, and marketing offers the sizzle.

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Transform PR Management Branding 100

Search Engine Journal

FEBRUARY 28, 2023

Learn how to optimize websites for Bing's AI-powered algorithm with insights from Fabrice Canal's Pubcon keynote. The post Bing’s AI Algorithm: Insights From Fabrice Canal’s Pubcon Keynote appeared first on Search Engine Journal.

SEO 99

SEO 99

Search Engine Land

FEBRUARY 28, 2023

The Google local pack, the map results, you see Google often display in the search results seems to have gone missing. I assume this was a bug, but no one was able to trigger a local pack to show up in Google Search for a 20-minute period. Examples. Try searching for [ barber near me ] and you won’t get that local pack. You just get the standard ten blue links, without the map.

SEO 99

SEO 99

Search Engine Journal

FEBRUARY 28, 2023

Learn more about Sounds for Businesses from TikTok, which allows businesses to choose commercially licensed audio for their marketing and ad content. The post TikTok Announces Sounds For Business appeared first on Search Engine Journal.

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Marketing Marketers 99

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Communications

Social Media Examiner

FEBRUARY 28, 2023

Wish you were top of mind with decision-makers? Wondering how LinkedIn’s growing content ecosystem can help? In this article, you’ll discover a content strategy that will help you dominate your industry using LinkedIn. Lay the Foundation for a Solid Content Plan Before you begin creating content, set aside some time for research. Then use customer […] The post Advanced LinkedIn Content Strategy for More Leads and Sales appeared first on Social Media Examiner.

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Customer 98

Search Engine Land

FEBRUARY 28, 2023

Google publishes Search quality rating guidelines In 2013, Google published Its Search Quality Rating Guidelines. Previous versions of the document had been leaked many times prior to this. But this was the first time Google went public with its document. It detailed how Google’s search quality raters – people hired through a third-party agency to rate the search results – graded Google’s search results.

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Search Marketers User-Generated Marketing Marketers 98

AWeber

FEBRUARY 28, 2023

Your sign up form is one of the most important things to consider when planning your email strategy. After all, it’s one of the key steps to growing your email list and generating more leads. The key to email marketing success is to grow a healthy, permission-based list. This means that your subscribers are opting in to your list because they want to hear from you.

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Search Engine Land

FEBRUARY 28, 2023

Microsoft released version 96 of the Bing AI chat feature earlier this morning. This new update brings quality improvements such as a higher response rate to chats and also fewer “hallucinations,” Mikhail Parakhin, the CEO of Bing, wrote on Twitter. What is new. Mikhail said the two main improvements to Bing AI chat include: Significant reduction in cases where Bing refuses to reply for no apparent reason Reduction of instances of hallucination in answers Here are those tweets: Main

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Shipping SEO 95

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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Martech

FEBRUARY 28, 2023

In the first of a new series, we dig deeper into the stories of our expert contributors. This interview has been edited for clarity and length. Stacey Ackerman is an agile marketing coach who has written some 60 articles for MarTech on the topic. She recently launched the Agile Marketing Navigator , an in-depth guide to implementing agile within marketing foundations.

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eBook Management Communications Event Marketing 89

Search Engine Land

FEBRUARY 28, 2023

Managing online reputation can be challenging. You must keep up with Google’s ever-changing algorithms and rich results, including the People also ask box. Also known as PAA, this Google SERP feature plays a significant role in a brand’s online reputation. A potential client’s first impression of your company can be easily swayed based on the sentiment of the questions and answers presented by the PAA.

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SEO Education Promotion Product 95

Search Engine Roundtable

FEBRUARY 28, 2023

Google Ads now supports automatically created assets, and the new customer acquisition goal is fully live. But also, in March, the "Search Interest" targeting and "Presence or Interest" exclusion will no longer be available in Google Ads.

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Customer Acquisition Customer 88

Search Engine Land

FEBRUARY 28, 2023

Microsoft Bing will upgrade Bing Webmaster Tools to add reporting and tools around the new Bing Chat feature and a new index coverage report. This was announced by Fabrice Canel, Principal Product Manager at Microsoft Bing, this morning in a keynote given at PubCon Austin. Bing Chat in Webmaster Tools. Bing Webmaster Tools should be adding Bing chat integration to allow publishers, content creators and site owners to see how much traffic the chat feature is sending their sites.

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Management Product SEO 94

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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

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