Tue.Jan 24, 2023

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The 18 Best Sites To Buy TikTok Followers [2023, Real & Cheap]

Jeff Bullas

Social media trends come and go… From MySpace to Periscope and beyond, the life of a social media network is often unknown. But there is the odd social media unicorn that breaks the trend. Facebook did it. Instagram and Snapchat did it. And now, TikTok is on track to take over them all! TikTok began its life as musical.ly and then went through a drastic rebranding to give us what we have come to know today.

Gen Z 338
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Shame Marketing Boosts Sales but Reduces Loyalty

SMEI

Are you a marketer looking for a quick and dirty way to boost sales? If so, then shame marketing may be right up your alley. Shame marketing is a cynical form of advertising that involves exploiting the insecurities of young people in order to sell them products. It’s an effective technique, but it comes at a cost. Shame marketing not only reduces customer loyalty, but it also creates harmful feelings of low self-esteem in its victims.

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Avoid These 9 Costly Work-From-Home Mistakes to Stay Productive

Jeff Bullas

Sure, working from home has its perks, but it can also be really challenging to stay productive! When working from home, it’s easy to fall into bad habits that lead to less-than-stellar productivity. And I speak from experience! To avoid falling into the abyss of procrastination, be sure to set a regular schedule, take breaks, and create a dedicated workspace.

Product 252
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Weighing the Pros and Cons of Growth-Driven Design Methodologies

Aspiration Marketing

In a world where the internet has become the lifeblood of commerce, having the proper web presence is essential for marketing, outreach, and a company's survival. Relying on the traditional outbound marketing approach of yesteryear is insufficient in today's e-commerce environment. Today's most successful businesses have mastered inbound marketing, tailoring experiences to current and prospective customers rather than flooding the market with the content of little or no interest.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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5 Ways To Drive LinkedIn Success

Calvyn Lee Blog

Now that you’ve identified which accounts are researching your product, it’s time to launch your campaign. But before you do that, it’s important to know how to craft the perfect target segments and messaging so you can make sure your ads are as effective as possible. 1. Build a list of targeted accounts Cast your net wide, then narrow it down as you learn more about your audience.

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AI Images in Marketing: What to Consider Before Leveraging Them

Hubspot Marketing

The use of artificial intelligence in business is growing, and marketers are eager to learn how to leverage it for new and unique campaigns. Creating high-quality imagery and collateral is a time-consuming and expensive process, but with the introduction of AI imagery, businesses can save money and time. However, the sudden popularity of the software has raised concerns about its ethicality in the creative community — questioning if its use should even be encouraged in the first place.

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Google To Sunset Google Optimize On September 30, 2023

Search Engine Roundtable

Google will be sunsetting, killing off, the Google Optimize product on September 30, 2023. "Google Optimize and Optimize 360 will no longer be available after September 30, 2023. Your experiments and personalizations can continue to run until that date," Google wrote.

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LinkedIn’s New Feature Can Help You Find Must-Read Newsletters via @sejournal, @MattGSouthern

Search Engine Journal

LinkedIn's new feature allows users to see which newsletters other users are subscribed to, helping users discover new content and stay up-to-date on industry trends. The post LinkedIn’s New Feature Can Help You Find Must-Read Newsletters appeared first on Search Engine Journal.

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This day in search marketing history: January 25

Search Engine Land

Google defuses ‘miserable failure’ Google bomb In 2007, Google finally defused a “Google Bomb” that had returned U.S. President George W. Bush as its top organic result since December 2003 when searching for [miserable failure]. Originally, Google was of the belief that “We just reflect the opinion on the Web, for better or worse.” Eventually, however, Google came up with an algorithm change to deal with this and other Google bombing “pranks”: “People have asked abo

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Mobile SEO: How To Optimize Your Site For Any Device via @sejournal, @Brian_W_Gareth

Search Engine Journal

Learn the top 8 ways to make your site mobile-friendly so you can reduce your bounce rate and increase your ranking on SERPs. The post Mobile SEO: How To Optimize Your Site For Any Device appeared first on Search Engine Journal.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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How To Help the Perfectionist on Your Content Team, Even If It’s You

Content Marketing Institute

Striving for excellence? Great. Chasing perfection at the expense of the bigger picture? Not great for your team or your career. Try these tips to recognize and counter unrealistic expectations that derail deadlines and delay goals.

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The Role of Social Media in Super Bowl LVII Advertising

Hubspot Marketing

Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. The Super Bowl isn’t just the biggest event of football season — it’s the biggest event for advertising as well. Instead of solely relying on a 30-second spot during the big game, more and more brands are incorporating social campaigns into their Super Bowl advertising strategies.

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How To Avoid Plagiarism: Don’t Devastate Your Writing Career via @sejournal, @ronlieback

Search Engine Journal

Most cases of plagiarism are by accident. Here are practical tips to avoid plagiarism in your content. The post How To Avoid Plagiarism: Don’t Devastate Your Writing Career appeared first on Search Engine Journal.

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Feds finally file anti-monopoly suit over Google’s adtech

Martech

The Department of Justice has filed its long-threatened antitrust lawsuit against Google, accusing the company of using its adtech to create a monopoly. The suit seeks to force the tech giant get rid of its ad businesses and stop the company from engaging in allegedly anticompetitive practices. “Having inserted itself into all aspects of the digital advertising marketplace, Google has used anticompetitive, exclusionary, and unlawful means to eliminate or severely diminish any threat to its domin

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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What are Reels on Facebook and How Do You Make Them?

Hubspot Marketing

Short-form video is everywhere online and after letting TikTok and Instagram Reels run the show, Facebook finally joined the party with Facebook Reels. What are Reels on Facebook, how do you make them, and how do they differ from other short-form video platforms? We’ll cover that and more below. Facebook first introduced Reels in September 2021, then launched it globally in February 2022.

Gen Z 110
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Top 5 Essential SEO Reporting Tools For Agencies via @sejournal, @SEOBrock

Search Engine Journal

There are many quality SEO reporting tools on the market. Find the right SEO reporting tool for you and your team with this list. The post Top 5 Essential SEO Reporting Tools For Agencies appeared first on Search Engine Journal.

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Backlash Or Marketing Savvy? M&Ms And The Perils Of Brands Playing The Culture Wars

CMO Network

If Mars was trying to be inclusive with its latest M&M's campaign, why fold when faced with predictable insults from the usual suspects? The result is a lesson in ham-handed branding.

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Yoast SEO 20.0 Update Makes Big Changes via @sejournal, @martinibuster

Search Engine Journal

Yoast SEO 20.0 WordPress plugin introduces bold design updates that will change how users interact with the plugin The post Yoast SEO 20.0 Update Makes Big Changes appeared first on Search Engine Journal.

SEO 101
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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Report: Google Pushing Advertisers To Use Agencies & Third Party Resellers

Search Engine Roundtable

Digiday reported that with the mass Google layoffs, Google advertisers are being encouraged to work with third-party resellers, like agencies, directly as it seeks to reduce its overheads related to advertising services.

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Google Merchant Listing Experiences: Tips For Optimizing Product Pages via @sejournal, @MattGSouthern

Search Engine Journal

Google's Developer Advocate Alan Kent shares ways to optimize product pages to ensure eligibility for merchant listing experiences in search results. The post Google Merchant Listing Experiences: Tips For Optimizing Product Pages appeared first on Search Engine Journal.

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Google updates image SEO best practices and Google Discover docs

Search Engine Land

Google has made a couple of tweaks to two of its SEO-related help documents. The changes include specifying that the title and link elements are most important for the RSS feed follow in Google Discover and that Google parses img elements even within other elements, such as the picture element. Google Discover RSS Feed follow Google added a new line to the Get On Discover documentation under the feed guidelines for the Follow feature in Google Discover.

SEO 101
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12 Social Media Posts For Real Estate Inspiration via @sejournal, @atuljindal01

Search Engine Journal

Create social media posts that'll establish yourself as an area expert and inspire your customers. Here's a guide to do just that. The post 12 Social Media Posts For Real Estate Inspiration appeared first on Search Engine Journal.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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4 Tips For a Better Lifecycle Marketing Strategy

Zumvu

Lifecycle marketing is a customer-centric approach that businesses use to nurture their leads and customers throughout the entire buyer's journey.

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Google: Include Your Canonical URLs In Your Sitemap File

Search Engine Roundtable

Google's Gary Illyes said on LinkedIn this morning that you should "include the URLs that you would want to see as canonical in your sitemaps." This is not necessarily new advice, Google has said this numerous times, but Gary had a reason to repeat this advice for some reason.

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The Fast and Easy Way to Generate Leads on LinkedIn

Social Media Examiner

Do you need more quality leads? Wondering how to connect with prospects on LinkedIn without being spammy? In this article, you’ll learn how to easily generate leads using LinkedIn, including tactics for your company page and your team’s personal profiles. #1: Optimize Your Linkedin Company Page and Profile for Lead Generation LinkedIn offers unique lead […] The post The Fast and Easy Way to Generate Leads on LinkedIn appeared first on Social Media Examiner.

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Understanding quiet quitting in SEO – the silent exodus

Search Engine Land

“I’m just gonna come in and do my job. Still doing all my deliverables, but not a day early, not doing anyone else’s job on top of mine, not coming in a minute before 9 a.m. and not staying a minute later than 5 p.m. I don’t care anymore.” This is quiet quitting. 40% of the global workforce is looking to leave their jobs in the next 3 to 6 months, according to “To quit or not to quit” by Mckinsey and Company.

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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Planning Your Email Strategy for 2023: How to Get Maximum ROI

Scoop.it!

According to Statista, 347.3 emails will be sent and received per day in 2023. This goes to show that email will continue to be the most popular communication channel as well as marketing platform. Despite the mushrooming of messaging apps, marketers love email as it is a permission-based channel and allows them to send personalized communications. To make it work, you must keep evolving your strategy and incorporate new tactics to woo your subscribers.

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Yoast SEO version 20 with a new interface for settings

Search Engine Land

Yoast SEO is rolling out version 20.0 of its popular SEO WordPress plugin today. The big change is a new user interface for the settings section of Yoast SEO. This release is available today for those who use Yoast SEO for their WordPress site. What is new. Here is the list of changes in the Yoast SEO settings interface: A sleek and modern interface that is easier, more intuitive, and fun to use, the company said.

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3 B2B Marketing Strategies to Double Down On

Marketing Insider Group

One question on the minds of many B2B Marketers right now is whether we should be funding new approaches like AI, VR, AR, or maybe even Tiktok (good god, no!) My view is to always mainly focus on the stuff that works. And once that’s in place, you can experiment with new ideas. So let’s dive into 3 B2B Marketing strategies that you should double down on this year B2B decision makers are not easy to reach.

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Webinar: Your ultimate paid search evaluation checklist by Cynthia Ramsaran

Search Engine Land

If you are looking into evaluating your paid search agency’s work or need help with your paid search strategy, tune in to get this ultimate paid search agency evaluation checklist. Attendees will learn how to assess the performance of their paid search agency and make informed decisions about if they are meeting their specific needs. Additionally, attendees will receive a comprehensive checklist to use as a guide during their agency evaluations.

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What Questions Are Brands Asking About Their ESG Initiatives Ahead of 2024?

Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.