Search Engine Journal
AUGUST 8, 2022
LinkedIn is rolling out a new feature that allows users to add external links to photos shared in posts. The post LinkedIn Lets You Add Clickable Links To Photo Posts appeared first on Search Engine Journal.
Search Engine Roundtable
AUGUST 8, 2022
On Saturday, August 6th, we saw a lot of signals that there was another Google Search ranking algorithm update. It is not clear if these are tremors for the finished Google products reviews update from July 2022 or if this is something new and different.
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Search Engine Journal
AUGUST 8, 2022
Google experienced a rare, widespread outage on August 9. The cause of the outage is currently unknown. The post Google Experiences Rare, Widespread Outage appeared first on Search Engine Journal.
Hubspot Marketing
AUGUST 8, 2022
Video marketing isn't "quick." On average, it takes 2 weeks to create a video from start to finish. To get the most traction out of your work, it's essential to pick the best video marketing channels to leverage. However, since most social media channels are pivoting to video , it's hard to know which ones are worth your time. Here, we'll list the best video marketing channels for your long-form, short-form, and live videos — based on ROI, engagement, and lead generation.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Martech
AUGUST 8, 2022
Since the pandemic started we’ve been tracking how COVID-19 in its many and various manifestations has affected the way marketers attend conferences and other in-person business events through our Event Participation Index. And, as you’d expect, overall comfort with attending in-person events began to grow once vaccines and boosters made the virus seem less threatening.
Econsultancy
AUGUST 8, 2022
Social media has long been a source of travel inspiration. Direct engagement on social channels can encourage sales – particularly for younger consumers. GlobalData’s GlobalData’s Q1 2021 Consumer Survey revealed that 30% of Gen Z and 32% of Millennial consumers stated that direct engagement with a brand is a key driver of a purchase – this is compared to just 17% of consumers in older.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Practical eCommerce - Marketing
AUGUST 8, 2022
Social commerce continues to evolve, offering brands many options for engaging with customers and prospects. Here's our all-new update of social commerce apps to help merchants. The post 12 Social Commerce Apps for Merchants appeared first on Practical Ecommerce.
Sachs Marketing Group
AUGUST 8, 2022
Are you looking for home services marketing tips that will help you get more customers? If so, you’re in the right place. The market is more competitive than ever, which means home services companies need to be competitive. If you’re not marketing your home services company, you’re missing out on potential customers. Customers have a lot of options when it comes to home services, which is why marketing is so important.
Hubspot Marketing
AUGUST 8, 2022
Remember when we used to wake up bright and early and commute to the office five days a week? Thinking back, it feels like a distant memory of a time before Covid-19. But for some workers, the days of rolling out of bed and hopping on a computer from the comfort of home could be coming to an end. With the pandemic winding down, many companies like Apple and Google are going for a hybrid model, asking employees to come in a few days a week.
Search Engine Journal
AUGUST 8, 2022
Done right, thought leadership content can earn your industry and customers' trust while helping you rank for relevant keywords. Here's how. The post Thought Leadership Content: What It Is And How To Use It appeared first on Search Engine Journal.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Martech
AUGUST 8, 2022
A recent study of senior Marketo managers reveals their marketing automation teams are small, highly productive and focus predominantly on executing campaigns. Nearly 75% of respondents said they execute more than 30 campaigns in a year, and 74% said they manage a team of 0-3 employees. The focus on executing campaigns means strategic priorities, like having and measuring impact, are at risk of being neglected, according to the study.
Quikly
AUGUST 8, 2022
Social media platforms are under immense pressure to keep users engaged. In the last few years, we've seen platforms like Facebook, Instagram and Snapchat all make major changes to their algorithms to ensure users see timely and relevant content. However, these changes can cause frustration in users, making them aggravated with the constant changes and lack of control.
Search Engine Roundtable
AUGUST 8, 2022
Google has updated its Business Profile posts content policy to specify that Google now considers duplicate photos, posts, videos, and logos as spam. If you have duplicate photos, posts, videos, and logos on your Google Business Profile, your post may be removed but your listing won't be suspended.
Search Engine Journal
AUGUST 8, 2022
Get more clients for your writing services by investing in SEO. Here's how to drive organic traffic to your portfolio, as well as active clients. The post 7 Tips To Make Your Writing Portfolio Discoverable In Google Search appeared first on Search Engine Journal.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Search Engine Roundtable
AUGUST 8, 2022
In the latest Search Off the Record podcast, Lizzi Sassman of Google asked Gary Illyes of Google about using a noindex on international URLs in an hreflang set. Gary said it can potentially lead to the whole cluster being noindexed.
Search Engine Journal
AUGUST 8, 2022
Update to structured data makes product review sites eligible for the new Pro & Con enhancement in Google Search. The post How Google Pros & Cons Update Impacts Product Review Sites appeared first on Search Engine Journal.
Search Engine Roundtable
AUGUST 8, 2022
Sarah Burke is the Data and Analytics Manager at Cypress North, she has been with the company for seven years, starting as a digital marketing manager. Prior to that.
Martech
AUGUST 8, 2022
Nearly a quarter (23%) of marketers say their biggest challenge is getting internal alignment on go-to-market initiatives across departments, according to a survey conducted by MarTech in partnership with Highspot. . The report will be released during tomorrow’s webinar, “What Marketers Must Know to Rise Above Economic and Buyer Uncertainty”: free registration here.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Heidi Cohen
AUGUST 8, 2022
Want to expand your voice and audio marketing reach? Add podcasts to your content marketing mix. Use these 10 audio marketing tactics to create or improve your podcast. Includes charts. The post Podcasts: 10 Audio Marketing Reach Tactics appeared first on Heidi Cohen.
Hootsuite
AUGUST 8, 2022
When it comes to social media platforms, it can be tempting to just stick with the big names you already know, but no one wants to miss out on the next big thing. And look, we don’t want to spark your FOMO, but have you heard of KakaoTalk? Whether you’re familiar with this hot social messaging app or not, there’s a good chance you should start paying attention to it.
Search Engine Roundtable
AUGUST 8, 2022
Google now supports new structured data for pros and cons of editorial review pages. This new markup can be validated in the Rich Results testing tool and other Search Console tools (I assume). Also, Google will prioritize supplied structured data provided by you over automatically extracted data that Google previously showed in Google Search.
Internet Marketing Ninjas
AUGUST 8, 2022
Crawling your site is an integral part of an SEO audit. But are you doing the most of that crawl? Are there things you are missing? What are the most important things to look at when crawling your site, especially those beyond the obvious, i.e. broken links and images. To discuss technical audits, Jim Boykin, CEO of Internet Marketing Ninjas invited Bill Hartzer , a blogger, SEO, and marketer who started coding HTML websites back in the mid 1990s and has been an SEO expert for more than two deca
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
CMO Network
AUGUST 8, 2022
As the global climate emergency continues to worsen, people and businesses alike are finding themselves thinking more and more about our collective carbon footprint—both personal and corporate.
Search Engine Roundtable
AUGUST 8, 2022
Several days ago we reported how Google was testing a web search feature for the image pack that keeps you within web search when you click on a specific image. Well, this image preview pack overlay feature seems to be fully live for me and others.
CMO Network
AUGUST 8, 2022
In the next decade, Millennials and Gen-Z will gain trillions of dollars from previous generations. Brands need to prepare for the great wealth transfer.
Search Engine Roundtable
AUGUST 8, 2022
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Over the weekend we saw a lot of volatility in the Google search results.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Content Marketing Institute
AUGUST 8, 2022
Use this simple jobs-to-be-done framework to ensure the audience is always front and center when your marketing team creates content.
Marketing Blogo
AUGUST 8, 2022
Originally posted on October 12, 2021 @ 12:32 amAre you an online entrepreneur and want to know how to build your online presence? Then this guide is for you. An online presence is indispensable to a business that desires to grow well in this digital era. But then again what precisely is an online presence? In this.
Vertical Response
AUGUST 8, 2022
When it comes to marketing, email campaigns are one of the most effective methods. However, if your emails are not engaging enough, they will likely be ignored. In this blog post, we will discuss 5 ways to grab your customers’ attention and increase engagement with your email campaigns! 1. Make sure to use proper list segmentation. When sending marketing emails, always remember to use proper list segmentation and personalization techniques to increase engagement and avoid the spam folder!
CMO Network
AUGUST 8, 2022
Product designers love to add features they think customers will find useful. That's not always a good idea.
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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.
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