Unbounce

JUNE 28, 2022

More people are shopping online than ever before. Online sales are expected to make up 22.3% of retail sales overall by 2023. A big part of ecommerce is using social media to engage audiences and build an authentic brand. But now, social media can also be used as an ecommerce market of its own: social commerce. If you’re a chronic social media scroller, you’ve probably seen typical social media ads that include an embedded link that takes you to the product page.

eCommerce 144

eCommerce Shoppers Retail Customer Journey 144

Search Engine Roundtable

JUNE 28, 2022

After maybe four or five days of calm, we are seeing new signs of more larger Google Search ranking algorithm tremors and volatility. This new one seems to just be kicking off, some of the tracking tools are already picking up on it and we have chatter from within the SEO community about a possible update on June 27th and today, June 28th.

SEO 142

SEO 142

AWeber

JUNE 28, 2022

The best way to keep your emails from feeling blah is to write interesting, relatable content that personally addresses the thoughts and feelings of your audience. But when you look at the broader internet, sites have all sorts of other surprising and delightful little widgets that add that little bit of magic to move an audience from liking content to loving it.

Management 119

Management Product 119

Search Engine Roundtable

JUNE 28, 2022

Normally when someone sends me a sophisticated search result snippet from Google and I dig in, I find a reason for how Google came up with this snippet. But it seems like in this case below, Google is being a bit more sophisticated and showing pros and cons in the snippet without the web site having mentioned pros and cons specifically.

124

124

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Content Marketing Institute

JUNE 28, 2022

Your content program might slow down when everyone's on vacation. But don't get frustrated. Get busy on useful things you typically don't have time to do but will pay long-term benefits.

Product 117

Product Content Marketing Marketing Marketers 117

Hootsuite

JUNE 28, 2022

Social media scheduling tools are some of the most useful items in a social media manager’s toolbox, whether you work at a small startup or a multinational enterprise. They’re also an incredible resource for freelancers, entrepreneurs, and anyone else managing social media while running a small business. That’s because the best social media scheduling tools can save you time, streamline your work, and help you grow your social media presence.

eCommerce 114

eCommerce Analytics Social Media Marketing Management 114

Sprout Social

JUNE 28, 2022

The concept of being a “creator” totally dominates TikTok. After all, everyday TikTokers are the ones responsible for the trends, challenges and viral videos that rack up billions of views. Oh, and don’t forget the billions of dollars in ad revenue. While the platform owes much of its booming growth to creators, TikTok regularly goes out of its way to acknowledge their impact.

PR 107

PR Fashion Influencer Marketing Branding 107

Search Engine Journal

JUNE 28, 2022

Here's how you can leverage Google's structured data markup helper to help attract website visitors. The post How To Use Google’s Structured Data Markup Helper appeared first on Search Engine Journal.

SEO 105

SEO 105

Martech

JUNE 28, 2022

Marketers play a large, proactive role in the buying-selling process to generate revenue across the entire buyer lifecycle – from generating a new customer, to contract renewal, to solution expansion and cross-sell/upsell. This is no small task, especially when B2B buyers, barraged by untimely automated messages, random cold calls and lackluster outreach from both sales and marketing, are opting out of vendor conversations.

Whitepaper 103

Whitepaper Transform Finance Market Trends 103

Search Engine Journal

JUNE 28, 2022

The CIO is an important ally to your SEO team. Introduce these 5 search concepts and align your relationship for a successful customer experience. The post SEO And The CIO: 5 Search Concepts You Need To Know appeared first on Search Engine Journal.

SEO 99

SEO Customer 99

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

Martech

JUNE 28, 2022

1 out of 4 people in the U.S. lives with some type of disability. Because consumers are online now more than in previous years, your clients’ websites must be accessible to everyone. It’s not merely a matter of being compliant with the Americans with Disabilities Act (ADA) and Web Content Accessibility Guidelines (WCAG). It’s also good business—because web accessibility can deliver better results and enhance search engine optimization.

Performance Marketing 99

Performance Marketing Email Marketing Marketing Marketers 99

ConsumerTalk

JUNE 28, 2022

When you invest in an advertising campaign for your CPG brand, you need benchmarks to know whether you are making headway. Here are some of the average click-through rates (CTRs) for the CPG industry.

Branding 98

Branding Advertising Advertisers 98

Industrial Marketer

JUNE 28, 2022

When it comes to running a business in the modern world, few things are more important than optimizing and streamlining the way your business interacts with technology. One of the key ways this is achieved is through search engine optimization, or SEO, which will increase sales, draw more traffic and attention to your website, and. Read more » The post Why SEO for Manufacturing Companies Is So Important appeared first on Industrial Marketer.

Manufacturing 98

Manufacturing SEO Marketing Marketers 98

Search Engine Roundtable

JUNE 28, 2022

There is an interesting thread on Reddit on a topic we touched on here several times, the topic of Google ranking the wrong version of the URL in Google Search. It all stems back to the URLs you want Google to rank being near duplicate to the URL Google ends up ranking.

90

90

Advertisement

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

CMO Network

JUNE 28, 2022

The latest advances in computer generated holograms will be a new media format used in films, art, retail displays, engineering & medicine & has unlimited potential.

Retail 90

Retail CMO 90

Search Engine Roundtable

JUNE 28, 2022

Microsoft Bing is testing a new annotation in the autocomplete search results to communicate to searchers that they can tap the tab key to finish the autocomplete without clicking on the term. Here is a screenshot of this that I can replicate - no you cannot click on the word "tab" but using tab on your keyboard does do the work.

Communications 83

Communications 83

Litmus

JUNE 28, 2022

If you’re a marketer, you’ve probably heard this message more than once: personalization is a customer expectation. McKinsey reports that 71% of customers now expect companies to deliver a personalized interaction. Its data also shows that companies that excel at personalization generate 40% more revenue from those efforts. We’re huge proponents of personalization in email marketing here at Litmus.

Email Marketing 81

Email Marketing Marketing Marketers Customer 81

Kuno Creative

JUNE 28, 2022

Revamping RevOps helps a leading ecommerce payment solutions provider align processes and increase efficiencies. A leading ecommerce payment solutions provider approached Kuno Creative with a disjointed revenue operations process. The company was growing fast and, while HubSpot offered the tools they needed to tie their processes together, they lacked the internal expertise and bandwidth to close the gaps and accelerate their revenue growth processes for a booming market.

eCommerce 78

eCommerce Marketing Marketers 78

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Direct Mail

Search Engine Roundtable

JUNE 28, 2022

Google seems to be testing a new feature for shopping ads, where as you slide through the shopping ads carousel, it shows you which stores retail brands are being displayed.

Retail 78

Retail Branding 78

Martech

JUNE 28, 2022

Marketing organizations are still doing it. Ripping out martech solutions in favor of alternatives with better features, better integration capabilities and more data centralization. And that includes mission-critical solutions like marketing automation and CRM. The 2022 MarTech Replacement Survey showed a continuation of some of the trends detected in 2021.

CRM 72

CRM Marketing Marketers New Technology 72

OnPassive Marketing

JUNE 28, 2022

Search engines are a big deal when building your online presence, and they play an essential role in increasing the visibility of your web page. Nowadays, many people have started usin g SEO tools for Business marketing (Internal Link) to improve their website’s ranking on search engines and enhance the experience for their visitors. Here are ten tools to help you find what you’re looking for and improve your SEO in 2022.

SEO 67

SEO Analytics Management Advertising 67

Martech

JUNE 28, 2022

HubSpot customers paid, on average, license fees of $11,000 annually in the first quarter of this year, according to the company’s first quarter financial statements. CEO Yamini Rangan with Executive Chairperson Brian Halligan. Photo credit: HubSpot. Average subscribers paid 12% more in 2022 than in 2021. The company attributed the increase to existing customers adding capabilities to their marketing automation instances and the growth of enterprise-level customers. .

Customer 70

Customer CRM Management Digital Marketing 70

Advertisement

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Communications

Industrial Marketer

JUNE 28, 2022

Much has changed in the industrial web design in the past two-plus years, driven mostly by the massive shift to digital research. So it’s no surprise that industrial buyers have high expectations when they visit your website. They expect to learn how you can help alleviate their pain points, see what your products can do. Read more » The post 5 Best Practices for Industrial Web Design appeared first on Industrial Marketer.

Product 59

Product Marketing Marketers 59

illumin

JUNE 28, 2022

With AcuityAds’ Chuck Lee For Chuck Lee, working in product rests upon an axis of continuous improvement. It’s Chuck’s job to work cross-functionally with several teams to manage the product roadmap from discovery through build and go-to-market while also leading his own team. Basically, he is the one that conceptualizes and rolls out product […].

Product 52

Product Management Marketing Marketers 52

Six & Flow

JUNE 28, 2022

We talk about the power of data in businesses today, and especially in sales and marketing. But it’s not just data that you need, it’s clean, consistent data. And, there are ways to automate CRM data cleansing in order to collect consistent data that can power your marketing strategy. Going to the gym once isn’t going to get you any results. Just like getting data every now and again isn’t going to give you an accurate picture.

CRM 52

CRM Marketing Strategy Marketing Marketers 52

Search Engine Roundtable

JUNE 28, 2022

Here is a recap of what happened in the search forums today.

69

69

Advertisement

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Welcome Software

JUNE 28, 2022

Opticon, our dynamic annual flagship conference , is taking place between October 3-5, 2022, in San Diego, California. The event promises to feature unrivalled digital experience innovation, real world success stories, inspiring guest speakers and opportunities to connect with people from around the globe. At Opticon, you will gain practical next steps on how to optimize top-line growth, reduce customer churn, deliver world-class experiences, and make data-driven decisions to meet overall busine

Transform 40

Transform Analytics Place Customer 40

Search Engine Roundtable

JUNE 28, 2022

74

74

Welcome Software

JUNE 28, 2022

The Lumiere Brothers’ The Arrival of a Train (L'arrivée d'un train en gare de La Ciotat) shocked audiences when it came to the silver screen in 1896. Although the reports of audience members fleeing the theater have been exaggerated, the new world of cinema was revolutionary and bewildering to 19 th -century viewers. How would a modern audience react to The Arrival of a Train ?

Analytics 40

Analytics Customer Non-Profit Retail 40

Hubspot Marketing

JUNE 28, 2022

POV: You’re new in the market and you’re wondering just how your small business can stand out among the millions of brands currently on social media. In this article, you’ll learn how to use social media for small businesses and which (free) software you should have in your toolbox. Why social media is important for small businesses? The biggest benefit to using social media is that it’s a low-cost strategy to increase your brand awareness.

Gen Z 124

Gen Z User-Generated Social Media Marketing Education 124

Advertisement

Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

Branding