AWeber
MAY 6, 2022
Plain text emails are a minimalist marketer’s best friend. And while they are sometimes viewed as “old school,” text-based emails are still read and sent all the time. You’ve probably been sending some yourself. So if paring your email messages down to their simplest form, or making your emails readable on devices like Apple watches sounds interesting, keep reading.
Search Engine Roundtable
MAY 6, 2022
One of the oldest and still most talked about SEO topic is duplicate content. While there has never really been a duplicate content penalty, Google does not want to rank to 5 identical pieces of content in the first five positions in Google search. So what do you do if you have content that is similar or the same as your competitors?
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Search Engine Journal
MAY 6, 2022
Looking to drive more affiliate marketing sales? Having the right software in place will streamline the entire process, and these are some top options. . The post Top 10 Affiliate Marketing Software Platforms To Maximize Sales In 2022 appeared first on Search Engine Journal.
Customers.ai
MAY 6, 2022
Today I’m going to show you how to use automated text messages to grow your business by driving, qualifying and converting leads via mass texting. SMS messaging drives, qualifies, and converts leads automatically. That means you can build contact lists around the clock while saving your team tons of time and resources. If you typically market your business via channels like email, social media, or your website, you might be surprised to learn how much those traditional digital channels look like
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Martech
MAY 6, 2022
There are many emerging social media platforms that marketers would be wise to take note of. These new platforms enable digital marketers to better connect with their target audiences. For example, TikTok gains eight new users per second and claims the top spot in the global app download charts. Other emerging platforms — like Twitch and Discord — are becoming increasingly popular, making them ideal tools to include in your marketing strategy.
Search Engine Journal
MAY 6, 2022
Changes to LinkedIn's feed algorithm aim to provide users with better, more relevant content and spark discussion. The post LinkedIn Changes How It Ranks Content appeared first on Search Engine Journal.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Search Engine Journal
MAY 6, 2022
Create a customized experience for your customers with dynamic content and reel in repeat customers. Discover the best practices with this guide. The post Power Up Your Personalization Strategy With Dynamic Content appeared first on Search Engine Journal.
Many Chat
MAY 6, 2022
Instagram Stories, which are used by most of Instagram’s 2 billion monthly active users , is one of the platform’s most fun and creative features. The best part aboutStories is that they can be either well-thought-out or spontaneous—depending on how you want to use them. However, not many people realize that backgrounds are one of the more interesting elements of Instagram Stories that you can get creative with!
CMO Network
MAY 6, 2022
The actress, who recently invested in the eco-friendly CPG brand, talks with Forbes about her journey to embracing sustainability and the path for climate talks to stand out.
Many Chat
MAY 6, 2022
Going LIVE on TikTok is a solid way to grow your following and reap additional benefits. You get to engage with your audience, earn money through TikTok’s gift feature, and even raise money for charity while you’re at it. Unlike other platforms, however, TikTok doesn’t let every user go LIVE. There are certain criteria you have to meet to access to the LIVE feature.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Search Engine Journal
MAY 6, 2022
Astra WordPress theme, used by nearly 2 million websites, released a new version that delivers faster performance and many UI and design improvements. The post Updated Astra WordPress Theme Offers Stronger Performance appeared first on Search Engine Journal.
Many Chat
MAY 6, 2022
Instagram has made some big updates to the platform, shifting more focus on creators who produce original content, as well as driving growth through eCommerce shopping. Gone are the days when you can repost used content and rake in branded partnerships. Instead, you need strategy, creativity and originality to get the most out of your audience. How?
Search Engine Journal
MAY 6, 2022
Google's John Mueller answers if the Meta Description tag matters for ranking purposes. The post Google Answers if Meta Description Matters for Rankings appeared first on Search Engine Journal.
Many Chat
MAY 6, 2022
Move over Instagram influencers—TikTok creators are the hot new thing. OK, that might be a bit of an over-the-top statement. But the numbers don’t lie. TikTok boasts over one billion active users (yes, billion with a “b”). Users are spending more than 800 minutes per month on the app. And that number is only trending upward. This makes it fertile ground for a new kind of influencer marketing, as millennials and Gen Z flock to the app.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Content Marketing Institute
MAY 6, 2022
Content marketers argue about whether to include publication dates for blog posts. You’ve got bigger questions to ponder if you want to create truly timeless content classics. Robert Rose says to focus on making sure your content has these seven traits.
Many Chat
MAY 6, 2022
It takes mere seconds for people to draw conclusions from a first impression. This begs the question: What conclusions would an internet stranger draw from seeing your Instagram profile picture for the first time? If you’re an ecommerce business, you’ll want to make sure your profile picture makes the best impression, based on your product, branding, and target audience.
Martech
MAY 6, 2022
Whether you think of email as an art, a science or both (as I do), there’s no escaping the reality that email is a numbers game through and through. Knowing which numbers (or metrics) to track will help you assess and continually optimize your email program’s performance and help you find useful solutions to improve it. But that’s only the beginning.
Search Engine Roundtable
MAY 6, 2022
Google has added a new option in the Business Redressal Complaint Form under the "Identify the content on Google Maps that you claim might lead to fraudulent activity" drop down. The new option is "this business doesn't exist" and the local SEO community are super happy about this addition.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Search Engine Journal
MAY 6, 2022
Google announced that it is deprecating several image and video sitemap tags and attributes. The post Google Deprecates Some Image and Video Sitemap Extensions appeared first on Search Engine Journal.
Digital Marketer
MAY 6, 2022
The world is full of strategies for media buying. Here’s one for coaches and consultants that is simple AND it works. Hassan Bash is a DigitalMarketer Certified Partner and the owner of Bash Revenue. Since 2014 he’s been helping companies increase their revenue by crafting user-friendly marketing funnels. Here is Hassan’s simple 4-step process to get started with paid advertising.
Search Engine Roundtable
MAY 6, 2022
Google has a carousel in both desktop and mobile search that leads with "more about." For example, for a query on [apply business loan] you will find a carousel that reads "More about small business loans" with stories to publishers and government websites.
Martech
MAY 6, 2022
MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketing leader. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and have we reached normal yet? Early on in the pandemic, marketers (and everybody else) realized how true it was that change is constant.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Search Engine Roundtable
MAY 6, 2022
Google announced on August 6, 2022 it will no longer support some of the video and image sitemap extension tags. These specifically impact the caption, geo_location, title and license tags or attributes within image sitemaps and category, player_loc[@allow_embed], player_loc[@autoplay], gallery_loc, price[@all] and tvshow[@all] within video sitemaps.
Litmus
MAY 6, 2022
Ensuring you have the right data is the key to creating a truly personalized email experience. Check out our infographic below to learn how to prepare your email program for personalization. Transcript: Email Personalization 101. There are four types of data that are valuable to marketers, especially when thinking about email personalization. Understanding these types of data is just as important as figuring out how to collect them.
Search Engine Roundtable
MAY 6, 2022
Google Ads is testing a new help feature named "Quick Help." It is currently in beta and those who see it can access it by looking for the hovering help icon at the bottom right corner of the Google Ads console.
OnPassive Marketing
MAY 6, 2022
Social media marketing is the process of promoting your company or brand on social media platforms in order to increase brand awareness and reach potential customers. One way that you can engage with potential customers on social media is by using hashtags. In this article, we will teach you how to use hashtags effectively so that you may grow your audience by increasing engagement on social media.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Search Engine Roundtable
MAY 6, 2022
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google is doing away with some video and image sitemap extension tags.
Martech
MAY 6, 2022
Leading companies are focused on creating stronger customer experiences that span multiple channels and feel cohesive and meaningful to end-users. But many teams struggle to effectively combine legacy tools and emerging technologies required to build effective omnichannel experiences. Autodesk partnered with ActionIQ to develop a future-proof stack that would empower a self-service approach to achieving superior omnichannel CX.
Marketing Blogo
MAY 6, 2022
Before you implement email marketing lead generation strategy, it’s important you first read what email marketing is and ways you can build email listing for your business. This is because more than 290 billion emails are sent daily. This statistic is supposed to increase to 347 billion daily emails by the end of 2023. Email marketing lead.
Search Engine Roundtable
MAY 6, 2022
This week in search, we had another unconfirmed Google search ranking algorithm update that touched down in a big way on May 1st with a lot of weirdness the week prior. Moz's home page was removed from Google Search for a 12 hour period after.
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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.
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