Thu.Jan 05, 2023

article thumbnail

The ABCs of the HubSpot Operations Hub

Aspiration Marketing

If you use HubSpot , you’re already familiar with its sales, marketing, and customer service capabilities. The platform assists with efforts to create awareness, attract customers, and retain loyal supporters of your brand. So, why do you need Operations Hub, and if you have it, how can you fast-forward your learning and start reaping the benefits of this tool?

article thumbnail

Best SEO Courses Online – Free & Paid Options via @sejournal, @lorenbaker

Search Engine Journal

Getting started in SEO? Looking to boost your skills? We've got you covered. Here's a list of the best online SEO courses available. The post Best SEO Courses Online – Free & Paid Options appeared first on Search Engine Journal.

SEO 142
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Google Search Research Paper Says SEO Practices Tends To Be Very Low Quality

Search Engine Roundtable

A Google research paper named Generative Models are Unsupervised Predictors of Page Quality paints a negative connotation of SEO practices. It has a section named "attempts at search engine optimization (SEO)" which says, "documents that attempt to perform SEO tend to be flagged as very low quality.

SEO 139
article thumbnail

Equinox Champions the Anti-Resolution

Hubspot Marketing

Welcome to HubSpot Marketing News! Tap in for campaign deep dives, the latest marketing industry news, and tried-and-true insights from HubSpot’s media team. The beginning of January is like the Superbowl for fitness and wellness brands. Year after year consumers set goals to form healthier habits in the new year and 2023 is no exception. According to Statista’s Top New Year's Resolutions Survey , 52% of American adults want to exercise more, 50% hope to eat healthier, and 40% are looking to los

Health 127
article thumbnail

How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

article thumbnail

5 Strategic Frameworks To Take the Guesswork Out of Content Planning

Content Marketing Institute

Update your strategic approach with these five frameworks to better align your content experience with the way buying decisions are really made today.

136
136
article thumbnail

Report: Microsoft Bing To Add OpenAI's ChatGPT Feature

Search Engine Roundtable

The Information reported the other day that Microsoft plans to add OpenAI's ChatGPT chatbot feature within the next few months. Bing Search already has a chatbot but ChatGPT is way more advanced, and since Microsoft already invested $1 billion in the organization, why not use them?

115
115

More Trending

article thumbnail

Google Crawl Budget Help Document Adds If-Modified-Since Section

Search Engine Roundtable

Google has added a new section to the crawl budget management help document. The new section is for the If-Modified-Since request header.

article thumbnail

What Is A Pillar Page? How They Can Help Your SEO via @sejournal, @LWilson1980

Search Engine Journal

Discover why pillar pages and how it can help your SEO efforts, and share some examples of pillar pages in action. The post What Is A Pillar Page? How They Can Help Your SEO appeared first on Search Engine Journal.

SEO 107
article thumbnail

Google Ads Remove Redundant Keywords Recommendation Now Applies Across Match Types

Search Engine Roundtable

Google has sent out email notifications to some Google Ads advertisers about changes happening to the remove redundant keywords recommendations. In short, Google is expanding this recommendation to work across match types.

article thumbnail

Google Recommends Multiple Date Signals On Webpages via @sejournal, @MattGSouthern

Search Engine Journal

Google stresses the importance of including multiple date indicators on webpages to ensure that the correct date appears in search results. The post Google Recommends Multiple Date Signals On Webpages appeared first on Search Engine Journal.

SEO 105
article thumbnail

Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

article thumbnail

Position marketing ops as a strategic partner: A New Year’s resolution

Martech

2023 is upon us, and with a new year comes the opportunity for a fresh start. For many of us, that may mean setting a personal goal of adhering to a new workout routine to get into better physical shape. But what are your new year’s resolutions for your career? For 2023, my new year’s resolution is to get my Marketing Operations team in better shape by changing the internal perception of the team.

CMO 109
article thumbnail

What Is A Pillar Page? How They Can Help Your SEO via @sejournal, @LWilson1980

Search Engine Journal

Discover why pillar pages and how it can help your SEO efforts, and share some examples of pillar pages in action. The post What Is A Pillar Page? How They Can Help Your SEO appeared first on Search Engine Journal.

SEO 103
article thumbnail

Play to Your Strengths and Supercharge Your Business

CopyBlogger

It’s often much easier to focus on what’s not working, rather than play to your strengths. Have you ever stayed. Continue Reading. The post Play to Your Strengths and Supercharge Your Business appeared first on Copyblogger.

article thumbnail

Final 2022 holiday numbers break ecommerce records

Martech

Consumers spent $211.7 billion online in November and December 2022, representing a new ecommerce record and 3.5% growth YoY. This despite concerns about inflation, possible recession and supply chain issues. Demand for toys and video games soared conspicuously compared to pre-season levels, while other categories that performed well included wristwatches, cosmetics, gift cards and — perhaps looking ahead to the spring — outdoor grills.

eCommerce 111
article thumbnail

Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

article thumbnail

How To Use Slack Effectively: 10 Tips To Increase Productivity via @sejournal, @digital_future

Search Engine Journal

Do you want to increase your productivity at work? Here are ten tips for using Slack more effectively. The post How To Use Slack Effectively: 10 Tips To Increase Productivity appeared first on Search Engine Journal.

Product 99
article thumbnail

What You Can Learn from Marketing Attribution Reports

Lynton Web

“We need more conversions.” At some point in their careers, every marketer has heard this. The more conversions you get, the more deals you can close, so it makes sense that this is high on managers’ minds. But the path to conversion isn’t simple. It involves a series of actions your lead takes as they travel along your buyer journey — and understanding which of your marketing efforts are the most successful in this journey is key to reaching conversion goals.

article thumbnail

How To Become a Pro at Instagram’s Auto-Generated Captions

Hootsuite

When it comes to accessibility online, auto-generated captions are a big win. Now, you can easily include auto-generated captions on Instagram videos and Reels. It can increase your reach, shooting you to Instagram stardom (maybe). Look out, Whindersson Nunes ! This article walks you through the automatic subtitles Instagram offers. By the end, you’ll know how to get auto-generated captions on Instagram and why you should use them.

article thumbnail

Google Search Console Survey - Hint On What May Come?

Search Engine Roundtable

Google seems to be sending out surveys about Google Search Console and potential future development and features around that tool. The survey takes several minutes to complete.

94
article thumbnail

The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

article thumbnail

What To Tweet: 24 Ideas For Inspiration via @sejournal, @TaylorDanRW

Search Engine Journal

Creating an engaging brand presence starts with the first tweet. Stay on brand and find inspiration from 24 examples of first, funny, and viral tweets. The post What To Tweet: 24 Ideas For Inspiration appeared first on Search Engine Journal.

article thumbnail

SEMrush Alternatives: 7 Brilliant SEO Tools For Digital Marketing Agencies

Zumvu

There’s a reason why SEMrush is at the top of the ranks. It has unbeatable features that can change the game for your SEO and marketing process.

article thumbnail

How to Keep People Watching YouTube Videos to the End

Social Media Examiner

Want more people to watch your videos on YouTube? Wondering how to structure a YouTube video that keeps viewers engaged? In this article, you’ll discover how to keep people watching YouTube videos to the end. Why You Should Create Long-Form, Engaging YouTube Content Social media marketing is all about building relationships with your audience. You […].

article thumbnail

10 Best Practices to Follow for a Truly Accessible Website

Neil Patel

Website accessibility covers many steps, but what does it mean? Let’s just break it down. Accessibility means building inclusive websites so that people who are differently abled can access them without the barriers and frustrations that might otherwise occur. There are a few good reasons you want to follow website accessibility best practices; we’ll go into those later.

article thumbnail

What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

article thumbnail

This day in search marketing history: January 6

Search Engine Land

Google Webmaster Tools adds ‘unnatural links’ and ‘cloaking’ spam warnings. In 2011, Google Webmaster Tools started sending out two new types of warnings – for “unnatural links” and “cloaking.” The messages were sent out when Google detected pages on websites that were using techniques that were outside of its quality guidelines.

article thumbnail

Roku introduces branded HD and 4K TVs

Martech

At CES, OTT streaming service Roku unveiled new HD and 4K TVs. These first-ever Roku-branded sets will be available to consumers in 11 models this spring. Roku Select and Plus Series TVs range in size from 24-inch to 75-inch-screen models. They are priced between $119 and $999. All HD offerings feature Roku Voice Remotes, while Plus Series TVs have the enhanced Roku Voice Remote Pros.

article thumbnail

Webinar: How to make the most out of consumer and social media data by Cynthia Ramsaran

Search Engine Land

When analyzing consumer behavior at scale, decision-makers need to keep up – making consumer insights matter more now than ever. This means staying on your toes with actionable consumer intelligence from continuous social listening is a must. Join this live webinar and learn how Purdue University’s Center for Food Demand Analysis and Sustainability created a visualization of online and social datasets to help people throughout the food system.

Food 98
article thumbnail

Why Conversion Percentages Are Dropping for Google and Facebook

Kuno Creative

It’s no secret that ad conversions are dropping for the world’s two biggest digital advertising platforms. If you’re looking at your Google and Facebook ad conversion rates and wondering what’s gone wrong, you wouldn’t be the first.

article thumbnail

How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

article thumbnail

Google agrees to pay up in 12 year class-action lawsuit

Search Engine Land

Consumers in a 12-year-long class action lawsuit against Google say that Google shared their queries with third parties without their permission. What happened. The lawsuit alleged that Google violated both the Stored Communications Act, a federal law that governs access to records held by internet service providers, and state laws in California. The settlement.

Law 100
article thumbnail

Webinar: How to make the most out of consumer and social media data by Cynthia Ramsaran

Martech

When analyzing consumer behavior at scale, decision-makers need to keep up – making consumer insights matter more now than ever. This means staying on your toes with actionable consumer intelligence from continuous social listening is a must. Join this live webinar and learn how Purdue University’s Center for Food Demand Analysis and Sustainability created a visualization of online and social datasets to help people throughout the food system.

Food 94
article thumbnail

Delta Announces Free WiFi, Delta Sync

CMO Network

After years of major airlines turning expected amenities into upcharges, Delta is reversing course and making its onboard WiFi free.

CMO 95
article thumbnail

New Microsoft Store Ads promote desktop apps on Windows devices

Search Engine Land

Microsoft has just announced Store Ads to promote desktop apps on Windows 10 and 11 devices on desktops. When you create the ad on the Microsoft Advertising Platform, you can see it in the Microsoft Store, allowing your customers to click, download, and then start using your app. The Microsoft Store in action. The Microsoft Store, for those Apple users, is where PC users go to learn about games, apps, and new software from Microsoft.

Promotion 100
article thumbnail

What Questions Are Brands Asking About Their ESG Initiatives Ahead of 2024?

Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.