Aspiration Marketing
JULY 2, 2025
How many valuable opportunities are currently stalled in your sales process? Are potential deals failing to cross the finish line, leaving you wondering where things went wrong? A healthy sales pipeline is the lifeblood of any thriving business, but a leaky one can severely hinder growth. The reality is that a significant amount of effort and resources go into generating leads.
Seth's Blog
JULY 2, 2025
Typesetters did not like the laser printer. Wedding photographers still hate the iphone. And some musicians are outraged that AI is now making mediocre pop music. One group of esteemed authors is demanding that book publishers refuse to use AI in designing book covers, recording audiobooks or a range of other tasks. As always, this isn’t going to work very well.
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Hubspot Marketing
JULY 2, 2025
A few days ago, Jane was browsing for new sunglasses. Before she knew it, every site she visited was showing her relevant ads. It wasn't magic. Just algorithms working with behavioral data. But data collection is no longer something we can do in the background. With rising privacy concerns, businesses must now lean on zero-party data. And what better channel to invest in privacy-first communication than email?
Search Engine Journal
JULY 2, 2025
YouTube is updating its monetization policies to target mass-produced and repetitious content. Here's you need to know. The post YouTube Targets Mass-Produced Content in Monetization Update appeared first on Search Engine Journal.
Speaker: Karen Swim, APR
Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.
The Drum
JULY 2, 2025
Republica Havas CEO Jorge Plasencia urges brands to ditch surface-level tactics and embrace cultural authenticity, as he breaks down the $4.1 tn Hispanic market opportunity with The Drum’s Gordon Young. “Translation is not the answer,” says Jorge Plasencia, chief executive officer of Republica Havas and global chief client officer at Havas: “When you're doing that, you're shooting blanks.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
The Drum
JULY 2, 2025
Campaign from ad agency BBH shows how the soft drink holds a unique place in people’s hearts. Ribena’s latest campaign, ‘There’s No Taste Like Home,’ plays on nostalgia, depicting how, for many people, the soft drink is a vivid reminder of childhood and brings a comforting sense of ‘home.’ Created in partnership with ad agency BBH, the campaign launches with a suite of films directed by Maceo Frost through Knucklehead.
Search Engine Journal
JULY 2, 2025
Get your on-demand webinar and learn how A.I. is already changing clicks, visibility, and content performance. The post New Google AI Mode: Everything You Need To Know & What To Do Next appeared first on Search Engine Journal.
Hubspot Marketing
JULY 2, 2025
AI voice technology has been moving fast for a while now. But recently, it feels like we‘ve shifted into a completely different gear. We’re not just talking about smoother narration or cleaner text-to-speech anymore. These tools are starting to sound like actual people, with emotions, personalities, and conversational quirks that can genuinely fool you.
Search Engine Roundtable
JULY 2, 2025
Google announced the release of the June 2025 core update on June 30th at around 10:37 am ET. It seems as of July 2nd, we are starting to see the first signs of it actually starting to cause ranking volatility. It is early and I suspect you will all see this more visibly in the next day or so, but it does seem the core update ranking fluctuations have begun.
Speaker: Steve Worthy, MBA
The rapid rise of AI-powered displays, touchless technology, and sensory marketing is reshaping the future of in-store engagement. Yet for many retail executives, the real challenge is not identifying new tools - it is knowing which signals to trust, which inputs to prioritize, and how to architect decisions that elevate in-store leadership rather than dilute it.
Search Engine Journal
JULY 2, 2025
YouTube is replacing the "returning viewers" metric with new viewer segments to help creators better understand long-term audience engagement. The post YouTube Adds New Viewer Metrics To Track Audience Loyalty appeared first on Search Engine Journal.
Martech
JULY 2, 2025
AI Max now appears as a distinct search match type in reporting dashboards, giving marketers a new layer of visibility into performance data that previously lived in a black box. How to find it. Users with AI Max-enabled campaigns can now segment their Keywords tab by “Search terms match type” to view performance specifically attributed to AI Max. That data includes critical metrics like ROAS, CPA, CPC, and revenue.
Search Engine Journal
JULY 2, 2025
LLM tools appear to be gaining maturity, though there are differing views on what should be tracked. The post LLM Visibility Tools: Do SEOs Agree On How To Use Them? appeared first on Search Engine Journal.
The Drum
JULY 2, 2025
With VC funding down, B2B companies might have to bootstrap funding. Jenny Sagstrom at Sköna explains why this is all the more reason to invest in your brand. Back in February, I attended a SaaS-focused event in London where questions around ‘bootstrapping’ echoed throughout the day. Which makes sense – European VC funding saw significant decreases in H2 2024, total funding plateaued in Q1 2025, and by May, global venture funding was down 13% quarter over quarter.
Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead
Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.
Search Engine Journal
JULY 2, 2025
Cloudflare's new pay-per-crawl feature blocks AI crawlers and allows publishers to charge for access, sparking debate in the SEO industry over content visibility and monetization. The post Cloudflare Sparks SEO Debate With New AI Crawler Payment System appeared first on Search Engine Journal.
Martech
JULY 2, 2025
When it comes to data, marketers have focused primarily on the quality of the structured data in their CRM and marketing automation platforms over the past 15 years. In my March article , I discussed why current data governance and management processes must be revisited. This time, I will maintain my focus on unstructured data by diving into the challenges of customer satisfaction surveys.
Search Engine Roundtable
JULY 2, 2025
Microsoft Advertising will soon retire Target CPA and Target ROAS as a standalone bidding strategies. Instead, those bidding strategies will be merged with Max Conversions and Max Conversion Value. This will happen on August 4, 2025, said Navah Hopkins from Microsoft.
The Drum
JULY 2, 2025
After revoking a Grand Prix over AI-manipulated footage, the festival unveils new disclosure requirements and enforcement measures to protect the credibility of its awards. The Cannes Lions International Festival of Creativity has withdrawn one of its top honors after uncovering that Brazilian agency DM9 used AI-generated and manipulated footage to bolster its winning entry.
Speaker: Speakers:
Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.
Martech
JULY 2, 2025
Too many marketing teams get trapped in endless feature comparisons when choosing core technology. They scrutinize capabilities lists, technical specifications and product demos without asking a more fundamental question: What will this help us accomplish? Feature obsession leads to buyer’s remorse. Marketing teams invest in technically impressive platforms that fail to deliver practical value.
The Drum
JULY 2, 2025
The actor teams up with Maximum Effort for social-first ad that reunites Gossip Girl’s Serena and Dorota while targeting the premium ready-to-drink market. Betty Booze, the ready-to-drink cocktail brand founded by Blake Lively, is tapping into Gossip Girl nostalgia with a new ad introducing its Vodka Iced Tea line to millennial and Gen Z drinkers. ‘Sharing Good Tea’ reunites Lively with Zuzanna Szadkowski, best known to fans as Dorota, the beloved sidekick to Lively’s Serena van der Woodsen on t
Search Engine Roundtable
JULY 2, 2025
Google's John Mueller said that he doesn't think links play a role with how core updates work. He wrote on Bluesky, "I can't think of how these links would play a role with the core updates.
The Drum
JULY 2, 2025
A salute to brands that get Independence Day right. No fireworks, just smart storytelling, emotional punch, and a dose of American spirit. The Fourth of July offers brands a high-profile opportunity to connect with audiences. While many campaigns rely on patriotic imagery, others aim to say something more meaningful about American identity and values.
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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
Search Engine Roundtable
JULY 2, 2025
Google has confirmed an issue with Google Ads, where there are unexpected errors, high latency and other unexpected issues with the Google Ads advertiser console. Google said access is fine but it is likely serving some errors and other issues.
The Drum
JULY 2, 2025
The director of ITV Creative looks back at the most memorable moments so far from a life in advertising. ITV Creative’s director, Niki Garner, was “geeky” about advertising from a young age. “I can remember in my childhood enjoying children’s TV advertising – Barbies and cars and all of that kind of stuff – which, ironically, I would probably have been watching on ITV, so it’s nice back to my spiritual home.
Search Engine Roundtable
JULY 2, 2025
Google has these e-commerce or product cards that show up at the top of the search results. Now, Google is testing labeling them with not just the product category name but also now with "at a glance" added to the name.
Businesses Grow
JULY 2, 2025
If you’ve been anywhere near a marketing podcast, blog, or LinkedIn stream lately, you know artificial intelligence is everywhere—our conversations, our ambitions, and, yes, even our anxieties. But in our latest episode of the Marketing Companion, I had a revelation with my friend Mathew Sweezy that stopped my “hype train” in its digital tracks. The pressing issue with AI in marketing might not be technical at all.
Speaker: Speakers:
Marketing and sales might be two halves of the same coin, but how often do they feel like they’re tossed in completely different directions? It’s time to bridge the gap, align your teams, and start building a pipeline instead of frustration. Join us for this insightful webinar to transform your siloed teams into a powerhouse partnership. What you’ll learn: A clear understanding of why sales and marketing alignment is crucial for business growth.
Search Engine Roundtable
JULY 2, 2025
The past thirty days in the Google search and SEO universe was pretty hectic. We closed it out with the June 2025 core update after numerous unconfirmed Google ranking updates over the month - note we started to feel that core update today.
The Drum
JULY 2, 2025
The director of ITV Creative looks back at the most memorable moments so far from a life in advertising. ITV Creative’s director, Niki Garner, was “geeky” about advertising from a young age. “I can remember in my childhood enjoying children’s TV advertising – Barbies and cars and all of that kind of stuff – which, ironically, I would probably have been watching on ITV, so it’s nice back to my spiritual home.
David Meerman Scott
JULY 2, 2025
Publishing a book is the ultimate way to build authority and credibility in the marketplace. Your book can generate passionate fans of your work, lead to more business at higher fees, make raising VC funding easier, put you on the fast track for promotion, or launch a public speaking career.
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