Hubspot Marketing

SEPTEMBER 16, 2022

With social media moving at an incredible pace, it always feels like there’s something new around the corner. Wondering where social media is headed in the next few years? Here are our guesses based on recent Gen-Z data and new features from the most popular social media platforms. Search on Social Media Instead of Engines. Nowadays, when I want to search for something – whether it’s a product, a recommendation, or a review, I go right to TikTok.

Gen Z 138

Gen Z Product Place Social Media Marketing 138

Search Engine Journal

SEPTEMBER 16, 2022

If you're looking for some SEO fundamentals overall for optimizing your medical practice's website for organic search, check out these top tips! The post Healthcare SEO Fundamentals To Grow Your Medical Practice appeared first on Search Engine Journal.

SEO 132

SEO 132

Search Engine Roundtable

SEPTEMBER 16, 2022

Google can show your favicon in the search results next to your search result snippet. Google's John Mueller said Google finds your favicon based on the favicon presented on your home page only.

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Martech

SEPTEMBER 16, 2022

It’s been said, ad nauseam, that content is king. But these days, a more accurate statement is probably: customer experience is king. And, in our hyper-connected world where everyone is fighting for attention, good content is what drives good experiences. . Businesses use content marketing strategies to generate brand awareness, educate prospects and customers and establish credibility.

Content Marketing 127

Content Marketing Customer Journey Marketing Marketers 127

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Hubspot Marketing

SEPTEMBER 16, 2022

A 2022 study by Spotify found that 80% of Gen Z consumers enjoy audio content because it allows them to express their individuality and "explore different sides of their personalities." Though Spotify didn't clarify what it meant by audio content, such as podcasts or audio chats, it's no secret that audio chatrooms have become increasingly popular over the years.

Gen Z 122

Gen Z Influencer Marketing Entertainment Marketing 122

Martech

SEPTEMBER 16, 2022

At the beginning of the pandemic, with restaurants and entertainment venues shut down, New Jersey liquor distributor Allied Beverage saw an opportunity to transform its customer experience, service and e-commerce. Transformation at scale. Allied Beverage is the largest liquor distributor in New Jersey, with annual sales well in excess of $1 billion.

Transform 123

Transform Customer CRM Finance 123

Martech

SEPTEMBER 16, 2022

Amazon is launching Tailored Audiences, a tool that will enable sellers to send free emails to customers and monitor results. The announcement came at Amazon’s Accelerate conference this week. In the past, Amazon has been reluctant to allow third-party merchants to directly contact Amazon customers. Merchants will be able to target recent, repeat and high spending shoppers.

Customer 122

Customer Shoppers Branding Marketing 122

Content Marketing Institute

SEPTEMBER 16, 2022

Teamwork makes the dream work. But how does your team do that? Ten experts share how to make your content marketing teams achieve your brand’s goals.

Content Marketing 124

Content Marketing Marketing Marketers 124

Search Engine Roundtable

SEPTEMBER 16, 2022

Google Search Console may have improved the URL inspection tools view inspected page screenshot feature to show more of the page. Now it seems with the mobile view, Google is showing a rendering twice as long.

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Sprout Social

SEPTEMBER 16, 2022

The latest Sprout Social Index™? found that YouTube is the second-most popular social platform (behind Facebook). Google says that 90% of people use it to check out brands and products. This makes YouTube a powerful search engine that can help brands increase their reach and realize significant business value. Even as TikTok continues to grow in popularity, brands should still invest in the original social video platform, YouTube.

User-Generated 108

User-Generated Promotion SEO Branding 108

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

Search Engine Roundtable

SEPTEMBER 16, 2022

Earlier this month, Google said it might remove the word count reference from the best practices for your article pages help document in the Search Console news errors page. Well, it did, it removed the whole section and error around "article too short.

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Search Engine Journal

SEPTEMBER 16, 2022

Improve your organic performance by creating a user-friendly experience for shoppers using JavaScript. Learn the JS basics for SEO here. The post Basics Of JavaScript SEO For Ecommerce: What You Need To Know appeared first on Search Engine Journal.

eCommerce 107

eCommerce SEO Shoppers 107

Martech

SEPTEMBER 16, 2022

HubSpot’s August releases include new ways to find the information you need on CRM records, collaborate in CMS tools and dashboards, compare date ranges in custom reporting, reduce unwanted contacts and schedule workflow actions on exact dates. CRM records improvements. The CRM records received a variety of updates in functionality useful for managers to quickly find the information they need.

CRM 106

CRM Law Communications Management 106

Search Engine Roundtable

SEPTEMBER 16, 2022

Google's John Mueller said on Twitter this morning that word count is not a sign or factor for what Google considers to be thin content or unhelpful content. John wrote, "Word count is not a sign that a page is thin content.

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Search Engine Journal

SEPTEMBER 16, 2022

Google's Danny Sullivan explained the reason why the September Core Update closely followed the Helpful Content Update, saying they could have released simultaneously. The post Google: Timing Of September Core Update After HCU Not Coincidental appeared first on Search Engine Journal.

SEO 98

SEO 98

Scoop.it!

SEPTEMBER 16, 2022

Let’s face it: many bloggers, brand executives, and small business owners find it tough to constantly churn out new, high-quality content for their readers. However, you also have to put out new content consistently if you don’t want your site to slip down Google’s search engine rankings or lose the attention of your target audience. What if there was another way to keep up with content needs without always writing new pieces?

Communications 98

Communications Branding Customer Marketing 98

Quikly

SEPTEMBER 16, 2022

As a newfound lover of all things consumer psychology , it doesn’t take long for me to recognize instances involving brain science and brand marketing. When INBOUND 2022 began this year, I noticed a pattern immediately: Session leaders were discussing psychological principles, indirectly and directly.

Branding 97

Branding Marketing Marketers B2C 97

Search Engine Journal

SEPTEMBER 16, 2022

In an announcement timed to coincide with its quarterly earnings report, Adobe reported via press release it was going to buy the online collaborative design software company Figma. The deal, which is reportedly worth $20 billion in cash and stock, will expand Adobe’s collaboration-focused offerings as it seeks to capture market share in the remote/hybrid work era.

Product 97

Product Marketing Marketers 97

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Direct Mail

Search Engine Roundtable

SEPTEMBER 16, 2022

There is an interesting response from John Mueller of Google on what to do with URLs that may appear duplicated because of URL parameters, like UTMs, at the end of the URLs. John said definitely don't 404 those URLs, which I think no one would argue with. But he also said you can use the rel=canonical because that was what it was made for. The kicker is he said it probably doesn't matter either way for SEO.

SEO 97

SEO 97

Hootsuite

SEPTEMBER 16, 2022

Looking for chatbot examples for your business? Business use cases range from automating your customer service to helping customers further along the sales funnel. We’ve got you covered with the top chatbots 2022 has to offer. We’ve compiled a list of the best chatbot examples, categorized by use case. You’ll see the three best chatbot examples in customer service, sales, marketing, and conversational AI.

PR 96

PR Whitepaper eCommerce Retail 96

Search Engine Roundtable

SEPTEMBER 16, 2022

Google announced it has renamed the Google Ads extensions to "assets" plus it has released new workflows, tools and reports to "make it easy for you to deliver more engaging ads and provide you with helpful, actionable information about their performance.

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Search Engine Journal

SEPTEMBER 16, 2022

Leave no room for doubt when it comes to proving that your business truly exists. Successfully verify your Profile with video on Google Business Profile. The post Google Business Profile Video Verification Best Practices appeared first on Search Engine Journal.

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95

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Communications

Martech

SEPTEMBER 16, 2022

Salesforce unveiled an array of new automation features for its marketing, commerce, service and sales offerings this week. Marketing Cloud’s Account Engagement API enhancements are designed to automate personalization and engagement. It does this with new integrations for the company’s CDP and external segmentation tools. . Users can now create and share segments within the CDP , enhance them with additional account attributes for personalization and activate engagement across channels.

Shipping 90

Shipping Retail Marketing Marketers 90

Search Engine Roundtable

SEPTEMBER 16, 2022

Google is now testing or rolling out the Health & Safety and Sustainability information for hotels right in the knowledge panel. Previously, in 2020 it was added to the hotel landing pages in the Google hotel search results but now it can show directly in Google Search.

Health 88

Health 88

Search Engine Journal

SEPTEMBER 16, 2022

Chrome's Freeze Dried Tabs delivers interactive screenshots, speeding up webpage delivery by up to 20% during moments such as in a cold startup. The post Chrome Uses Interactive Screenshots To Speed Up Sites appeared first on Search Engine Journal.

SEO 87

SEO 87

Content Marketing Institute

SEPTEMBER 16, 2022

Don’t throw everything into a zero-click SEO strategy. And don’t give up on earning higher rankings in search engine results. Reflect on these 10 ideas to operate in the modern Google search environment.

SEO 83

SEO 83

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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Litmus

SEPTEMBER 16, 2022

[link]. For this week’s edition of Feature Friday, we are celebrating email personalization and how Endy , an e-commerce mattress and bedding company, uses it to connect with subscribers by integrating relevant blog posts into their emails. Endy recently sent an email campaign utilizing Litmus Personalize to integrate their latest blog posts to help increase email engagement with both potential and existing customers on the topics tailored to their preferences and onsite behavior.

Customer loyalty 80

Customer loyalty Customer Product eCommerce 80

Econsultancy

SEPTEMBER 16, 2022

Cross-border travel reached pre-pandemic levels this March for the first time since the start of the pandemic. With people holidaying again, how are travel companies in the industry responding to changing consumer behaviour? Here’s a look at how brands are approaching the issues of sustainability, flexibility, and loyalty. McKinsey’s Travel Survey of 1,338 US consumers in June this year found that.

Branding 76

Branding Customer 76

Digital Marketer

SEPTEMBER 16, 2022

Google just rolled out Google Performance Max, and Uzair is here to tell you all about it! What Google has done is put everything in one part, one campaign manager, so it is super simple for you to maintain, manage, and optimize your campaigns. Uzair runs SF Digital Studios alongwith his wife Farzana. He is one of the very few professionals who is both a Google Partner & YouTube Certified.

eCommerce 75

eCommerce Video Marketing SEO Management 75

Internet Marketing Ninjas

SEPTEMBER 16, 2022

Google Business Profile (formerly known as “Google My Business” and still referred to by many marketers as “Google Local”) provides local businesses with a unique opportunity to be found on Google and Google Maps. How does it work and how to optimize your Google Business Profile? To discuss Google Business Profile, Jim Boykin, founder and CEO of Internet Marketing Ninjas , and Ann Smarty, IMN’s analyst, were joined by Ben Fisher, Google’s trusted Business Profile Pr

Product 74

Product Customer Marketing Marketers 74

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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

Branding