Search Engine Journal
MAY 19, 2022
What's personal branding all about, anyway? Here's why it matters and what you can do to build a solid brand of your own. The post What Is Personal Branding? Here’s Why It’s So Important appeared first on Search Engine Journal.
Hootsuite
MAY 19, 2022
“Like us on Facebook” has become such a common phrase that it’s hard to imagine the platform any other way. If the Facebook Like was a person, it would have been bar or bat mitzvahed by now. But we haven’t always wondered how to get more likes on Facebook. In 2007, the social networking platform FriendFeed was the first to give users the ability to click like next to a social media post.
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Content Marketing Institute
MAY 19, 2022
Thoughtful distribution gives your content its best chance of achieving success. But how do you know which channels and platforms to use? Follow this guide to ensure your choices align with your marketing goals and audience needs.
Search Engine Journal
MAY 19, 2022
In a new video from Google, Developer Advocate Alan Kent shares six ways to optimize JavaScript to improve the performance of your website. The post 6 JavaScript Optimization Tips From Google appeared first on Search Engine Journal.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Hubspot Marketing
MAY 19, 2022
Years ago, I worked at an office where the only time I ever heard from my manager was if I fell short of expectations. Without positive feedback, I felt like all of my wins went unnoticed and that they didn’t matter nearly as much as my losses. This caused me to lose motivation and my productivity began to suffer. It also pushed me to leave the company and seek better opportunities elsewhere.
Search Engine Roundtable
MAY 19, 2022
It pains me to write this - Bill Slawski, a man who has literally helped transform the SEO industry into what it is today, has passed away on Tuesday, May 17th. I've personally known Bill for two decades, starting when I first got into SEO and learning from Bill in the old Cre8asite Forums.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Search Engine Journal
MAY 19, 2022
Google's new Interview Warmup tool uses artificial intelligence to help users practice answering job interview questions in various fields. The post Google Launches Tool For Practicing Job Interviews appeared first on Search Engine Journal.
Search Engine Roundtable
MAY 19, 2022
If you do a search on [seo services india] you will see a knowledge panel show up for a "musical artist" named "SEO Services in India." The question is, is this a bug with Google misinterpreting entities or is this specific manipulation by an SEO as a form of new Google knowledge panel spam?
Martech
MAY 19, 2022
“What is the right go-to-market (GTM) strategy(ies) for our business?” This is a common question being debated and discussed across the C-suite today (note: not just in sales and marketing meetings). In B2B , GTM strategies have been a part of company planning forever. So why is GTM confounding sales, marketing and product leaders and rising to the top of the CXO agenda?
Search Engine Journal
MAY 19, 2022
Learn how to optimize videos that tell the truth about the Russia-Ukraine war so they are discovered when people conduct relevant YouTube searches. The post How To Optimize YouTube Videos To Help Ukraine appeared first on Search Engine Journal.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Martech
MAY 19, 2022
The supply chain crisis continues, partly caused by COVID-19, partly exacerbated by war in Europe, and beyond the capacity of marketers to solve. The Brooks Group is a sales management, training and consulting firm. “We work with sales organizations, primarily B2B, to help them equip their teams with effective processes and the right sales skills,” said VP of sales performance research Michelle Richardson.
Search Engine Journal
MAY 19, 2022
Crafting content for people who create content is easy, once you learn how to apply the JTBD framework for SEO content development. Here's how. The post Using The Jobs To Be Done (JTBD) Framework For SEO Content appeared first on Search Engine Journal.
Martech
MAY 19, 2022
Email has always held a special place in my heart, perhaps because it seems so taken for granted in the digital marketing world. It’s been around too long to benefit from “shiny new object” syndrome, yet its true believers are fully appreciative of its power. What else delivers an ROI of $36 for every $1 spent, after all? We hope you’ll take this opportunity to download this free buyers’ guide that looks at today’s email marketing technology and walks you through what you
Search Engine Roundtable
MAY 19, 2022
Crystal Carter posted an example on Twitter of Google showing a video thumbnail for a snippet of her page but that page did not actually embed a video on the page. So if you visit the specific page, there is no video for a user to click on to play.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Many Chat
MAY 19, 2022
In partnership with Meta, we are excited to introduce a new way to re-engage your customers on Messenger: The Recurring Notification. The Recurring Notification allows your business to re-engage your customers after 24 hours of last interaction, with prior permission, on a daily, weekly, or monthly basis. If you are familiar with the Broadcasting tool with ManyChat, the Recurring Notification expands on this tool by creating an experience that your customers are in control over.
Search Engine Journal
MAY 19, 2022
Congratulations to Miranda Miller, Senior Managing Editor, who is working to grow SEJ's editorial blueprint, talent, and operations exponentially. The post Search Engine Journal Promotes Miranda Miller To Senior Managing Editor appeared first on Search Engine Journal.
Many Chat
MAY 19, 2022
While Instagram was once solely a place for posting in-the-moment photos, it’s now a crucial platform where brands can market their products and services. By utilizing Instagram’s Shopify integration, businesses can showcase products that users can purchase in just a few clicks within the app — instead of exiting the platform to visit your website or online store.
Search Engine Journal
MAY 19, 2022
TikTok users will now be able directly tag and credit video creators using a button in the social media app. The post TikTok Launches Creator-Crediting Feature appeared first on Search Engine Journal.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Martech
MAY 19, 2022
The goal of martech is to add value for business and customer via personalized experiences which increase brand engagement. Loyalty programs seem like the perfect channel for this. So why is there such a huge gap between customers’ expectations for those programs and what they get? Half of all US customers say loyalty programs don’t offer much value, according to a report from digital insights firm Incisiv and Punchh, a customer loyalty services provider.
Search Engine Roundtable
MAY 19, 2022
The Google Search and Chrome feature where you click on a snippet and you are taken to a position on that publisher's page and it highlights the appropriate text now also lets you share that text. Well, at least Google is testing that feature for some searchers, on some browsers and platforms.
Practical eCommerce - Marketing
MAY 19, 2022
Contextual podcast ads read by the host are a form of influencer marketing. They can drive demand for ecommerce products and even the brand itself. The post Podcast Advertising Basics for Ecommerce Brands appeared first on Practical Ecommerce.
Search Engine Roundtable
MAY 19, 2022
Google Ads is testing replacing the "ads" label with a "sponsored" label again. And just so you know, Google in 2010 replaced the "sponsored" label with an "ad" label until this day. Yea, sometimes we do see "sponsored" labels in Google Search but not for the normal search ads - those have been labeled "ads" for the UK and US regions for a long time now.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Digital Marketer
MAY 19, 2022
SEO isn’t as technical as it used to be. That’s the good news. . The bad news is, you still can’t ignore it and think you’re going to land on the first page of the SERPs (search engine results pages). So what’s a small business owner like you supposed to do? Well, DigitalMarketer Certified Partner, Jena Apgar, wants to help you dial in your SEO so you can make the phones ring.
Search Engine Roundtable
MAY 19, 2022
Breaking news Google is testing a slightly larger favicon near the title of the search result in the mobile search interface. I do not know how Vlad Rappoport noticed this but he did and notified me of it on Twitter.
Scoop.it!
MAY 19, 2022
Digital marketing encompasses a wide array of marketing tactics and methods, of which email marketing is among the most powerful of the bunch. Email marketing , when done right, can become a direct line of communication between your brand and your customers, allowing you to achieve numerous sales, marketing, and customer support goals. While there are many ways you can use email for marketing, sales, and support, today we are going to focus on the newsletter format, and why it matters for SMBs.
Quikly
MAY 19, 2022
We’ll let you in on a little secret: Shopping isn't all about buying products or getting service from brands. Consumers want to have fun too.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Kuno Creative
MAY 19, 2022
You’re gearing up to appear in a marketing video. You’ve got the script nailed down, the shooting dates are set and you know the story you want to tell about your company’s product or services. But have you thought about how you’re going to dress for the part? Video wardrobe is easy to overlook. You can get so wrapped up in the other elements of a marketing video’s production that you forget one of the most important elements until the last minute.
OnPassive Marketing
MAY 19, 2022
As we head into the future, businesses should make sure that they have a sound CRM system to make their day-to-day operations more manageable and accessible. This article will discuss a few of the critical benefits of choosing a bespoke customer relationship management system for your business. The advantages of using bespoke CRM software in your business are many and varied, but they all have one thing in common, they make your life easier.
CMO Network
MAY 19, 2022
Would an idea created here in the U.S. for the Hispanic segment also be effective in Latin American markets?
SMA Marketing
MAY 19, 2022
In today’s digital world, there are many ways to advertise your business online. No matter your business type, online advertising offers a ton of opportunities to bring more customers to your website or brick-and-mortar location. Keep reading to learn a few valuable methods for advertising your business online. Using Online Advertising to Promote Your Business.
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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.
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