Hubspot Marketing

AUGUST 1, 2022

Email marketing is an important strategy for marketers looking to reach new leads, stay top-of-mind with existing customers, and keep them aware of new products and services — but the practice isn't always straightforward. Technology and consumers change, and keeping up can be challenging. However, the challenge is worth it. 47.5% of marketers said their email marketing strategy was very effective toward reaching their business goals, while 47.2% said it was only somewhat effective.

Email Marketing 132

Email Marketing Marketing Marketers Promotion 132

Search Engine Roundtable

AUGUST 1, 2022

On July 27th Google said it began to roll out the July 2022 Google Product Reviews update. But we didn't see it impact the Google search results until a couple of days later on Friday afternoon, July 29th.

Product 129

Product 129

Hubspot Marketing

AUGUST 1, 2022

Are you thinking of launching an ecommerce business? Before you start, learn everything you need about ecommerce with these 8 podcasts. This list of ecommerce podcasts offers it all – education, inspiration, and entertainment. Check them out below. Shopify Masters. If you’re getting into ecommerce, what better way to learn than from one of the biggest ecommerce platforms?

eCommerce 131

eCommerce Fashion Retail Health 131

Practical eCommerce - Marketing

AUGUST 1, 2022

This month's installment of ecommerce content ideas includes back-to-school suggestions, "ultimate guides," "Shut up and take my money," and more. The post 5 Content Marketing Ideas for September 2022 appeared first on Practical Ecommerce.

Content Marketing 123

Content Marketing eCommerce Marketing Marketers 123

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Search Engine Roundtable

AUGUST 1, 2022

Google Search is testing a new expanded menu for the Google Business Profile tool in Google Web Search. This allows you to click an arrow down to expand the options to edit your business profile directly in the desktop Google Search interface.

122

122

Internet Marketing Ninjas

AUGUST 1, 2022

Conversion rate optimization is something that has been brought up more and more often these days. But what exactly is conversion rate optimization (CRO) and what does it have to do with SEO? To discuss conversion rate optimization, Jim Boykin, founder and CEO of Internet Marketing Ninjas , and Ann Smarty, IMN’s analyst, were joined by Truman Hedding, the branding expert with years of digital marketing experience.

SEO 122

SEO Video Marketing Digital Marketing Branding 122

Search Engine Journal

AUGUST 1, 2022

Skip the cold pitch and gain clients who are great to work with. Attract and nurture good business relationships for local SEO with this guide. The post 6 Ways To Get Local SEO Clients You Really, Truly Want appeared first on Search Engine Journal.

SEO 110

SEO 110

Heidi Cohen

AUGUST 1, 2022

What is Web3? Web3 or Web 3.0 is the next iteration of the Internet. This article provides a broad range of answers to defines what it is and the related technologies to add it to your marketing mix. The post What Is Web 3.0: How Will It Affect Your Marketing? appeared first on Heidi Cohen.

Marketing Mix 110

Marketing Mix Marketing Marketers 110

Martech

AUGUST 1, 2022

Even as some companies report drops in ad spending, most marketers believe the worst is still at least six months away, according to an IAB survey. . Some 71% think U.S. ad spend will decrease within the next year. Of those, 84% expect ad spend to be it to happen in the first half of 2023. At the same time, those surveyed are scaling back expectations for this year.

Shoppers 108

Shoppers Advertising Advertisers Marketing 108

Search Engine Roundtable

AUGUST 1, 2022

Being in close contact with Google or the people that work at Google really does not benefit you (or me). The is just the simple truth - you just won't benefit from that.

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109

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

Content Marketing Institute

AUGUST 1, 2022

Starting a LinkedIn newsletter requires a lot of decisions. Here are some tips to help you execute it successfully.

131

131

Econsultancy

AUGUST 1, 2022

Matt Andrew is UK MD of global data science & AI firm Ekimetrics. I recently caught up with him to discuss the role of data science within marketing, how brands can effectively harness their data, and why he foresees an acceleration of the trend towards data in-housing. I like to be hands-on with clients and stay close to the work. This means in a growing company like Ekimetrics.

Marketing 101

Marketing Marketers Branding Analytics 101

Search Engine Roundtable

AUGUST 1, 2022

It seems Google does not care how many Facebook tracking links you have in your Google Tag Manager, especially for Google Search reasons. John Mueller was asked about this and said "I'm not aware of anyone at Google, much less in Search, caring about that.

Management 100

Management 100

Martech

AUGUST 1, 2022

MarTech recently surveyed nearly 300 marketers from brands across the U.S. to uncover their most significant challenges and strategies for overcoming them. Join our panel to learn more about how marketers overcome their biggest challenges and the technology they adopt to drive results. Attendees will receive a copy of the report. Register today for “What Marketers Must Know to Rise Above Economic and Buyer Uncertainty,” presented by Highspot.

Marketing 99

Marketing Marketers Branding Management 99

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Hubspot Marketing

AUGUST 1, 2022

As of January 2022, HubSpot has 5,900 global employees. Such a large employee base equals a workforce of people with different identities, backgrounds, and cultures that are important to them. HubSpot recognizes this and doesn’t want what makes every employee unique to be checked at the door before work begins. Instead, it champions differences and works to make sure that everyone feels represented, safe, welcome, and able to be themselves at work.

Non-Profit 97

Non-Profit Health Energy Education 97

Martech

AUGUST 1, 2022

Do manual processes such as inputting data to spreadsheets still play a big role in your working life? That’s the question we put to you and the response was a resounding “Yes.” Among the results we found most surprising in our 2022 MarTech Career and Salary Survey was that 77% of respondents identify spreadsheets as the tool they spend most time (10 or more hours a week) working with.

Transform 98

Transform Marketing Marketers Management 98

Search Engine Roundtable

AUGUST 1, 2022

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

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108

Buffer Marketing

AUGUST 1, 2022

Enthusiasm, personality, accountability. According to Beccy Gibson, managing director at marketing agency Tempt , these characteristics can give a small agency the edge in delivering results for clients. We spoke to Beccy about life as a marketing agency founder and how Buffer helps their team keep their clients happy. Tell me a bit about your agency, Tempt, and how it came about?

Management 94

Management PR Social Media Marketing Analytics 94

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Direct Mail

Search Engine Journal

AUGUST 1, 2022

Running out of hours in the day? Perhaps working overtime – or even regular time – isn't the answer. The post Is The 4-Day Week The Future Of Work? A Q&A With Joe O’Connor appeared first on Search Engine Journal.

Digital Trends 92

Digital Trends 92

Sales Force: CMO

AUGUST 1, 2022

If the number of new management books , conferences , and executive education programs are any indication, senior leaders and team managers are going to need a whole new set of skills to succeed in the new model of company culture — flexible work. . Surveys show that employees want, and employers will oblige, flexible work arrangements where employees work in the office only part of the time.

Transform 88

Transform Communications Management Education 88

CMO Network

AUGUST 1, 2022

Charli D'Amelio has been the highest earning TikToker for the past two years and I don't see her slowing down anytime soon.

CMO 108

CMO 108

Sachs Marketing Group

AUGUST 1, 2022

Instagram subscriptions rolled out earlier this year, allowing select users in the US (for now) to charge a fee of their choosing for access to special, locked content. What kind of content? That’s up for each user to decide. . The current subscription model is incredibly open-ended – however, it is also limited to an invite-only basis, which means that Instagram is collecting data on how well it works from a selective group of accounts and users.

Finance 86

Finance Promotion Marketing Plan Branding 86

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Communications

Digital Marketer

AUGUST 1, 2022

A simple, 2-hour-per-month content marketing framework for the content beginner. Content marketing is vital in developing your audience’s “know, like and trust” factor. It can overcome objections before they happen, increase the perceived value of your offers, and increase customer lifetime. This simple framework will teach you how to create compelling content and repurpose it for multiple platforms in about 2-hours per month.

Content Marketing 78

Content Marketing Finance Marketing Marketers 78

InTouch Marketing

AUGUST 1, 2022

Most owners want a nice website design for their businesses. After all, a company’s website is often a potential customer's first impression of the business.

SEO 63

SEO Customer 63

Digital Marketer

AUGUST 1, 2022

As a business owner just starting on TikTok, I was very concerned about the quality of content I was putting out. I was overthinking every little detail, which caused delays in my posting schedule, and it just didn’t feel good. Even with the fun and easy way around TikTok content, I still thought I needed to over-produce every video to appeal to my audience.

Content Marketing 75

Content Marketing Branding Personalized Marketing Social Media Marketing 75

Traackr

AUGUST 1, 2022

Learn how hims & hers built a successful and diverse influencer marketing program using data, creativity, and more.

Influencer Marketing 72

Influencer Marketing Marketing Marketers 72

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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Digital Marketer

AUGUST 1, 2022

Finding a good writer for your content is so important, not everyone’s styles will match your brand voice, not everyone has the same skill set, not everyone is what you’re looking for! 1. Make sure you’re searching on platforms with a wide reach. 2. Ditch interviews! Give them a project from your editorial calendar, and see what they do with it! 3. Make sure your guidelines are crystal clear!

Transform 67

Transform Branding Copywriting Content Marketing 67

yorCMO

AUGUST 1, 2022

Today's guest is a highly-skilled strategic communicator who has helped brands come to life through storytelling for over 15 years. Andrea Sok is the Founder and Principal, Chief Storyteller, Marketer, and PR Maven at SOK influencer. Andrea comes on the show this week to teach about engaging with your audience, and how to tell a compelling story in your marketing.

Branding 52

Branding PR Communications Marketing 52

Sales Force: CMO

AUGUST 1, 2022

Research shows that the human brain develops more between birth and three years of age than during any other time in our lives. That’s why Edima Elinewinga, chief technology officer at Zero to Three, is passionate about advocating for children. “All babies need a good start at life, especially in underprivileged communities,” Elinewinga shares. Zero to Three (ZTT) is a nonprofit that has worked with families and young children for the last 45 years.

Transform 52

Transform Communications Management Place 52

CMO Network

AUGUST 1, 2022

Google, I've been an admirer for a long time.

Branding 77

Branding CMO 77

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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

Branding