Businesses Grow

JUNE 20, 2022

I’ve worked in marketing for about 40 years so I can say with some authority that it’s very difficult to succeed in our profession these days! In fact, this might be the most challenging time to be in marketing. Today I’m connecting a few dots to provide a perspective on why it seems so hard to be successful in marketing today. Before we get into these challenges, let me emphasize that I think marketing is an amazing field of work!

Direct Mail 143

Direct Mail Manufacturing Communications Marketing 143

Hubspot Marketing

JUNE 20, 2022

Whether you’re a new or seasoned social media manager, managing a brand’s social presence can be overwhelming. After all, you’re behind every post and every interaction with potential customers so the pressure is on. One way to ease that and make sure you’re at the top of your game is with a social media checklist. In this article, we’ll cover the daily and monthly tasks every social media manager needs to succeed.

Social Media Marketing 140

Social Media Marketing User-Generated Marketing Marketers 140

Practical eCommerce - Marketing

JUNE 20, 2022

A network of mentors, peers, and colleagues can help an entrepreneur launch and grow a business. Here is a list of social networks to help entrepreneurs. There are networks for young CEOs, socially-conscious entrepreneurs, women founders, and more. The post 14 Social Networks for Entrepreneurs appeared first on Practical Ecommerce.

eCommerce 116

eCommerce 116

Search Engine Roundtable

JUNE 20, 2022

Google's John Mueller stated somewhat of an obvious statement, saying basically that building a good website is often good for SEO. He said on Twitter "A lot of good accessibility best practices are also good SEO best practices, and just generally, making a site better for users often results in indirect, overall positive effects too.".

SEO 107

SEO 107

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Practical eCommerce - Marketing

JUNE 20, 2022

Shoppers' actions on an ecommerce site create opportunities for automated, triggered emails. Such behavior-based email automation is a sure-fire tactic to drive revenue. The post 6 Email Triggers for Max Conversions appeared first on Practical Ecommerce.

Shoppers 110

Shoppers eCommerce Email Marketing Marketing 110

Search Engine Roundtable

JUNE 20, 2022

Looks like DuckDuckGo, the privacy focused search engine, is on the decline. In January 2021 it broke the 100 million searches per day mark but since April 2022 of this year, it has dipped below that mark each month.

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Quikly

JUNE 20, 2022

There are some brands, thanks to their long-standing history or valuable products, that practically live in the minds of consumers. It doesn’t take much for the public to recognize a logo, jingle or any other identifiable element associated with the brand. How does this happen? Brand awareness.

Branding 92

Branding Product B2C Marketing 92

CMO Network

JUNE 20, 2022

Doug Bouton is starting his next brand as he takes aim at a category that is double the size of ice cream: chocolate. In 2021, Bouton founded GATSBY Chocolate, the lowest calorie chocolate on the market, and already released nearly 10 products with ambitious plans to introduce more innovations.

Branding 87

Branding Product Food CMO 87

Search Engine Roundtable

JUNE 20, 2022

Google has updated the product rich results support page to add details around how these rich results can be used for product variants where each product variant has a distinct URL.

Product 84

Product 84

Vertical Response

JUNE 20, 2022

About 87% of B2B content marketers use email to engage their audience. Moreover, organizations can leverage this advertising channel to drive website traffic and sales. A well-executed email marketing strategy would allow your business to reach more customers, raise brand awareness, and grow at a faster rate. A good starting point is to study the different types of email campaigns out there.

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Whitepaper eBook Shipping Email Marketing 81

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

yorCMO

JUNE 20, 2022

You have a challenge: You are struggling to get quality people to respond to your job ads. Not having the right people in your company is hurting your growth and adding pressure to your team. You are Frustrated: It shouldn’t be so hard to hire good people. The post The Old Job Ad is Dead appeared first on yorCMO.

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Search Engine Roundtable

JUNE 20, 2022

Google's John Mueller was asked if swapping out your logo on your site for the site's birthday with a special birthday logo can hurt your SEO. John said on Twitter "I've never seen issues around that." In fact, Google does it all the time on its home page and heck, I swap out the theme on this site for special days as well.

SEO 77

SEO 77

CMO Network

JUNE 20, 2022

There are two distinct systems used in decision-making, and each leads to unique tactics that can affect consumer behavior.

Law 81

Law Marketing Marketers CMO 81

Search Engine Roundtable

JUNE 20, 2022

Google has updated the local service ads requirements to require you to have five reviews. This is up from the previous requirement of having to have only one review.

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Advertisement

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

yorCMO

JUNE 20, 2022

Mike Franz is the Founder & CEO at Manufacturingpower.com He’s a passionate start up leader who mixes his strong family values with growth and profitability. Mike talks about the importance of communication and having a clear process for your company. Mike joins host Joseph Frost to talk about some of the innovations he sees in the c-suite. The post Keep Moving Forward – Mike Franz appeared first on yorCMO.

Communications 52

Communications 52

Search Engine Roundtable

JUNE 20, 2022

In part one, Alcides Aguasvivas is a co-founder of Pix-l Graphx spoke to me about how he started him firm 18 years ago while in college. In part two we spoke about local SEO for small businesses. In part three we talk about site development and the importance of solid site infrastructure.

SEO 67

SEO 67

illumin

JUNE 20, 2022

If you’re part of the 76% of Americans who celebrated Father’s Day this year (source: NRF), you probably did some research regarding what to buy for the dad in your life. Our list of Most Viewed Videos for Father’s Day 2022 showcases what’s in style for dads, and spoiler alert, it isn’t ties! What […]. The post Most Viewed Video Ads: Father’s Day 2022 appeared first on AcuityAds Inc.

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Marketing Blogo

JUNE 20, 2022

Originally posted on September 13, 2021 @ 10:19 amOnline entrepreneurs are face with how to do digital marketing, as it’s the new path to establish your business presence online, drive more customer and sales and building online community. Digital marketing is the leading marketing trend in recent time and the best way to promote your.

Digital Marketing 52

Digital Marketing Marketing Strategy Marketing Marketers 52

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Direct Mail

CMO Network

JUNE 20, 2022

Take a minute and think of all the physical objects you own.

Marketing 84

Marketing Marketers CMO 84

Search Engine Roundtable

JUNE 20, 2022

Here is a recap of what happened in the search forums today.

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Hootsuite

JUNE 20, 2022

Think you know your way around Facebook’s top business features and tools? Even if you’ve been on the site since the Stone Age (aka 2004), there are always some new Facebook tricks and tips to discover. With 2.91 billion active monthly users (that’s 36.8% of the world’s population!), Facebook is still the largest social media platform. And since the average user spends 19.6 hours a month on Facebook, there are plenty of opportunities to get in front of your target audience.

User-Generated 145

User-Generated Shoppers Promotion Management 145

Search Engine Roundtable

JUNE 20, 2022

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Advertisement

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Communications

Hubspot Marketing

JUNE 20, 2022

Creating an effective content workflow is a lot like baking a cake. If you accidentally pour unfinished batter into an unprepared pan, the damage is done. You can’t go back and prep the pan after the fact. Imagine your cake batter is your content, and the cake pan is its publication. If your content goes straight from the writer to your consumers, you are running a lot of risks.

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Management Copywriting Transform Succession Management 113