Jeff Bullas
JANUARY 4, 2023
The average human spends roughly 79 years or 28,835 days on Earth. So if you are pushing 50 then you only have 10,585 days left to get stuff done. Why does it matter? . You can buy a house, you can buy a car and clothes. But there is one thing none of us can buy: Time. What you do with that limited asset is often the difference between a successful life or a life wasted. .
Aspiration Marketing
JANUARY 4, 2023
Marketing is a crucial aspect of any business, and it's especially important during a recession. In fact, many businesses find that they need to ramp up their marketing efforts in order to stay competitive and attract customers in a tough economic climate. However, marketing during a recession can be challenging, as businesses often have to work with limited budgets and resources.
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Trade Press Services Newsletter
JANUARY 4, 2023
When it comes to marketing your B2B business, it’s easy to make mistakes that can derail your growth strategies. You could even be making critical mistakes without even realizing it. Watch your marketing efforts drastically improve by being aware of and avoiding these five mistakes. Mistake #1: Ignoring the Data The ability to measure the impact of marketing efforts can be both a blessing and a curse.
Search Engine Journal
JANUARY 4, 2023
Showing up in local search is a great way to generate business, but what if you have multiple locations in different cities? The post How To Target Multiple Cities Without Hurting Your SEO appeared first on Search Engine Journal.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Buffer Marketing
JANUARY 4, 2023
Have you ever tried a Google search that just wasn’t giving you the answers you were seeking? Have you ever wished Siri was just a little more powerful than a voice assistant you ask about the weather? Meet ChatGPT. Launched by OpenAI in November of 2022, ChatGPT is an artificial intelligence-powered chatbot that you can ask pretty much anything.
Search Engine Journal
JANUARY 4, 2023
Microsoft's Bing search engine is set to get a boost with the integration of OpenAI's ChatGPT chatbot technology. The post Microsoft Bing With ChatCPT Reportedly Launching In March appeared first on Search Engine Journal.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Econsultancy
JANUARY 4, 2023
Personalisation – is it the key to conversion and the logical endpoint for comms, or merely a marketing pipedream? The answer is likely somewhere between the two, but to give us some more perspective on what marketers should expect from personalisation in 2023, I asked the opinions of some experts at AI-powered SaaS content platforms Movable Ink and Phrasee, as well as some ad targeting and data.
Content Marketing Institute
JANUARY 4, 2023
Hard truth: Content marketing team members won’t stay in their roles forever. Great content team leaders nurture their employee’s professional development – even if that development prepares them to move on. Here’s why (and how) to start taking the long view.
Search Engine Journal
JANUARY 4, 2023
Developing an effective social media marketing strategy can be tricky – particularly as platforms evolve and popularity waxes and wanes. The post How To Create A Social Media Strategy In 9 Steps appeared first on Search Engine Journal.
Martech
JANUARY 4, 2023
B2B marketing is as direct and personalized as it gets. You’ve got to know what your customers do, how they do it, their needs and goals. You’ve also got to know their company’s processes, organization and purchasing cycles. Then you have to communicate with them in the best possible way, at the right time and with the information they’re looking for.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Search Engine Roundtable
JANUARY 4, 2023
Google has updated the article structured data help documentation by removing the 110-character limit from the headline properties. It now says, "Consider using a concise title, as long titles may be truncated on some devices.
Search Engine Journal
JANUARY 4, 2023
Google updated the guidance for the headline property of the articles structured data. The post Google Updates Article Structured Data Guidance appeared first on Search Engine Journal.
Search Engine Land
JANUARY 4, 2023
Google AdWords introduces click-to-call ads. In 2010, Google sent out notification to its AdWords advertisers that “your location-specific business phone number will display alongside your destination url in ads that appear on high-end mobile devices. Users will be able to click-to-call your business just as easily as they click to visit your website.
Search Engine Journal
JANUARY 4, 2023
Meta has been fined a total of $414 million by the Irish Data Protection Commission for violating EU privacy laws. The post Meta Fined $414M for EU Privacy Law Violations appeared first on Search Engine Journal.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Search Engine Land
JANUARY 4, 2023
Microsoft may be adding OpenAI’s ChatGPT features to Bing Search in the coming months. According to a report by The Information , two sources from the company is saying the company likely will be adding the popular ChatGPT AI question and answer service to Bing, Microsoft’s search engine. What is ChatGPT. OpenAI-launched chatbot ChatGPT several months ago and it has become incredibly popular across the web.
Search Engine Journal
JANUARY 4, 2023
Keyword mapping will help you identify your keyword phrases and determine where they should go on your website. The post Keyword Mapping: A Beginner’s Guide appeared first on Search Engine Journal.
Martech
JANUARY 4, 2023
Over half of consumers would stop buying from a company after multiple bad experiences. Is your company doing enough to drive loyalty? . Join PwC in their live webinar as they reveal the results of PwC’s 2022 Customer Loyalty Survey, a comprehensive look at over 4000 customers, and provide insights on what keeps customers engaged. Register today for “7 Ways to Keep Your Customers Coming Back in 2023,” presented by PwC.
AWeber
JANUARY 4, 2023
We had an enormous year of releasing features and functionality in the AWeber platform in 2022 — every one dedicated to making your life easier. Learn about all the updates we’ve added throughout the platform that make content creation faster (or automatic), make automation better and more personalized, and make navigating and managing your account easier and more intuitive.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Search Engine Land
JANUARY 4, 2023
Advertisers running PPC ads on Google may have woken up to an email this morning outlining its new policy regarding redundant keywords. What’s changed. The “Remove redundant keywords” recommendations suggest redundant keywords within the same ad groups. You may see the notification at the top right side of your ads dashboard. But starting January 19, the recommendation can include keywords across different match types.
Search Engine Roundtable
JANUARY 4, 2023
As the Google December 2022 helpful content update and link spam update continue to roll out, I am now seeing more signs of volatility and chatter within the SEO industry in the past 24 hours. It seems like there is another algorithm update, or maybe a continuation from the previous ones, taking place on January 3rd and 4th.
Search Engine Land
JANUARY 4, 2023
Don’t lie. Show of hands. How many times have you uttered the following in the last year alone? “I can’t find any good writers.” “No one can create content as well as me.” “Content marketing / SEO doesn’t work in our niche.” “That agency just doesn’t understand our unique POV.” “I can’t publish more than X articles/mo without quality dropping.” Probably all of them at one point.
Litmus
JANUARY 4, 2023
Making it into the inbox doesn’t have to be a guessing game. You can take actionable steps to set your email deliverability up for success—all while increasing customer engagement and eliminating wasted spend. Email deliverability (sometimes referred to as inbox placement) can be complex, but having a solid understanding of the fundamentals can make a huge difference.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Martech
JANUARY 4, 2023
This is the second of a two-part series on building the foundation for digital asset management (DAM). You can read the first part (selecting a DAM vendor) here. You’ve selected your DAM vendor, now where do you go from here? Do you really need an implementation partner? You may be fortunate enough to have an in-house IT team qualified and ready to guide you through building your DAM , but it’s more likely that you’ll be looking to hire a third-party vendor to guide you through the process and d
Search Engine Roundtable
JANUARY 4, 2023
If you've been following my coverage here on confirmed Google search algorithm updates over the years, you would see that the dates Google gives to the start of an update and, more often, the completion of an update are not always so exact.
Search Engine Land
JANUARY 4, 2023
Meta has been fined 390 million euros ($414 million) after European Union (EU) regulators found it had illegally forced users to accept personalized ads. What happened. According to the New York Times, Meta includes language in its terms of service agreement, the very lengthy statement that users must accept before accessing services like Facebook, Instagram and WhatsApp, which effectively means users must allow their data to be used for personalized ads or stop using Meta’s social media service
Practical eCommerce - Marketing
JANUARY 4, 2023
The BIMI specification allows marketers to display their logo next to email messages in recipients' inboxes. The practice drives opens and clicks and increases brand recall. The post Boost Email Marketing Results with BIMI appeared first on Practical Ecommerce.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Search Engine Land
JANUARY 4, 2023
Google has updated the article structured data help documentation to remove the hard character limit for the headline property. Instead of Google saying there is a 110-character limit, now Google just says you should be concise with your headlines for your articles. The revision. Google’s article structured data help documentation used to write “The title of the article.
Search Engine Roundtable
JANUARY 4, 2023
Google's John Mueller said it is possible that Google Search Console's URL inspection tool can show a nofollowed link as the referring page but he also said it is rare. It does make you question if Google holds by the nofollow as a very strict hint or not but John said we are "too focused on links.
Search Engine Land
JANUARY 4, 2023
As we ring in a new year, among your 2023 goals as an agency may be to level up your data game, deliver excellence to your current clients and stand out to prospects. Using the following tips will help you start laying the groundwork to build a culture of data within your organization. 1. Hire expert personnel to guide your strategy. Developing a solid data foundation requires experienced leadership to steer the ship.
Neil Patel
JANUARY 4, 2023
Is your business ready to migrate to Google Analytics 4? Google has announced it is sunsetting Universal Analytics in June 2023, so you don’t have long before you need to make the move. Look, I get it. Change is difficult, and you probably don’t want to switch to the new platform. Most of the marketers I know worry about data collection and don’t want to spend time getting to grips with the layout of GA4, but change is inevitable, and it’s better to do it sooner rather than later.
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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.
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