Aspiration Marketing
OCTOBER 21, 2022
Are you ready to leverage LinkedIn to help grow your new business or personal brand? We've got a few tips (and some helpful additional resources) to help you get noticed on LinkedIn now.
Hubspot Marketing
OCTOBER 21, 2022
Halloween is a fun holiday, but it doesn't always get the attention it deserves — especially if it falls on a weekday when most people have to work. Fortunately, there is still a way to indulge in the spooky holiday while in the office — dress up and join your office's Halloween festivities! How many days of the year are you encouraged to dress up and goof around at work?
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Search Engine Roundtable
OCTOBER 21, 2022
There are numerous reports of Google doing some mass pruning and removals of reviews from the local maps results, from Google Business Profile listings. This is done every now and then, it is unclear if this is a bug or some new filter being applied to already approved reviews.
Search Engine Land
OCTOBER 21, 2022
All clients review agencies for “fit.”. They line up the RFP cattle call, or back-to-back meetings between a handful of agencies to contrast and compare. However, almost zero agencies review clients in return. Instead, they’re too eager, living hand to mouth, to take on all clients at all times as long as they have a pulse and a checkbook. It makes sense.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Search Engine Roundtable
OCTOBER 21, 2022
Google My Ad Center is now rolling out globally to all users, giving users the ability to control the ads they see or do not see, across Google Search and Google properties. Google said you will "also be able to block sensitive ads and learn more about the information used to personalize your ad experience.
Litmus
OCTOBER 21, 2022
You invest so much time and effort into creating emails that drive brand awareness, engage subscribers and encourage your audience to take action and convert. But if your email never hits the inbox, all that hard work can be for nothing. While email deliverability can be a bit of a mystery, understanding some of the more technical terms that play into it can make it a little less daunting.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Search Engine Land
OCTOBER 21, 2022
The Google October 2022 spam update that started to roll out on October 19, 2022, at around 11 am ET, is now complete less than 48 hours after it began. The update finished rolling out on October 21, 2022, at around 5 am ET. The announcement. Google quietly updated the search updates page adding “Released the October 2022 spam update. This update is global and affects all languages.
AWeber
OCTOBER 21, 2022
It’s the age of video content. Whether you’re publishing your own YouTube videos, or forwarding a video to a friend, you’ve probably wondered — “How do I send a video in an email?”. The answer to that question depends on which email tool you use. Keep reading to find out how to embed a video in a Gmail email and how to embed a video in an Outlook email.
Search Engine Roundtable
OCTOBER 21, 2022
We have seen Google place a lot of goodies in the search box auto-complete and search suggestions, including people also ask and other forms of answers. But remember the new interactive knowledge panel design? Google seems to be testing a version of that in the auto-complete drop-down.
Content Marketing Institute
OCTOBER 21, 2022
Have you ever waited and waited for SME-driven content only to get 5,000 words explaining something that could have been handled in 500? Architected story packages help you avoid that – and get something you can turn into a whole portfolio of stories.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Zumvu
OCTOBER 21, 2022
For many years, real estate has been regarded as one of the best investment alternatives available due to its ability to generate consistent passive income and attractive returns
Martech
OCTOBER 21, 2022
In a new report, Adobe says that over 50% of U.S. “non-professional” content creators are now monetizing their work, and over 75% started doing so over the past year. Almost half say content revenue makes up more than 50% of their monthly income. “Non-professional” content creators are defined in a release as those “exploring creative side hustles and hobbies.” Content opportunities are huge.
Slick Text
OCTOBER 21, 2022
For most SMS marketing platforms, toll-free numbers are the default sending type — largely because they’re the most universal and, typically, least expensive option. Toll-free numbers are just one of the options for application-to-person (AP2) texting, with the other two […]. The post Types of SMS Sending Numbers: Toll-Free, 10DLC, & Short Code appeared first on SlickText.
Search Engine Land
OCTOBER 21, 2022
In this in-depth report, Shopper Approved covers the many forms of USC and its benefits, the various tools to generate and distribute UGC, and how it works to improve online visibility in search results. See why Google and shoppers prefer the authenticity and trustworthiness of UGC. And why it improves SEO and conversions rates, including: How to increase your page rankings How to increase your organic traffic up to 400% How to convert up to 75% of your product page traffic How to increase your
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Search Engine Roundtable
OCTOBER 21, 2022
Google Maps and local panels have shown booking, appointment, reservation, and other ordering solutions from third parties for many years. And while we have a way to opt-out, it is still causing a lot of confusion and frustration for these small businesses.
Martech
OCTOBER 21, 2022
For years, core metrics like email open rates were a staple in nearly every email marketing program. But since Apple’s Mail Privacy Protection (MPP) went into effect, the reliability of the open rate has been called into question. This shift, along with evolving email capabilities like personalization and dynamic content, and the looming end of third-party cookies are changing how marketers approach their email marketing strategy—and how they measure campaigns.
Search Engine Roundtable
OCTOBER 21, 2022
The Google October 2022 spam update, the first spam update since last November, started and was completed within 42 hours, I have more on that in the video. Google also has rolled out a new Site name and favicon design for the mobile search results, with new structured data.
Martech
OCTOBER 21, 2022
HubSpot’s September releases include templates for Campaigns, simpler ways to edit information for CRM records, pre-built reporting for SEO and HubSpot Payments, improved video overlay tools and segmentation, and streamlined new user setup features. Use Campaign templates to recreate successful campaigns quickly. Continuing the Campaign tool enhancements from July’s releases , you can now set up templates based on successful campaigns or best practices.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Campaign Monitor
OCTOBER 21, 2022
Q&A with Global Deliverability Manager John Peters. With the holiday season just around the corner, and the prospect of sending more emails to your subscribers than usual, not to mention the influx they’ll no doubt receive from other brands, we want to make sure you feel prepared and holiday ready. We sat down with John Peters, Campaign Monitor’s Global Deliverability Manager and advocate of email sending best practices, to ask him how you should prepare for the influx of emails this holiday
Digital Marketer
OCTOBER 21, 2022
In March 2022, TikTok launched stories. Similar to stories on Snapchat, Facebook, and Instagram, they last 24 hours. TikTok stories also appear on the for you page, and users can view whether they follow you or not. As a business, we constantly look for the best features to help our marketing campaigns and engage with our audience better. Social media stories have become a workable and gainful feature for that distinction.
Search Engine Journal
OCTOBER 21, 2022
Look beyond search and give Discovery ads a try. Set your Google Ads for lead gen and improve your cost efficiency by a great margin. The post Scale Your B2B Lead Generation With Discovery Ads appeared first on Search Engine Journal.
Digital Marketer
OCTOBER 21, 2022
Crap, it’s happened again. You’ve arrived at a party where you don’t know anyone, and the host is nowhere to be found. The anxious tango begins. Are you supposed to just walk in? Who do you approach? Is everything in the kitchen? Why is it so loud (yet impossible to understand a word anyone says)? Is that Ashley from college or a doppelganger you have never met who will look at you in confusion when you ask where the punch is?
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Econsultancy
OCTOBER 21, 2022
The Fundamentals of Market Research and Insights Best Practice In an environment of rapidly changing customer behaviour, leveraging customer insight is critical to maintaining a competitive edge. This webinar distils the key learnings from Econsultancy’s new Fundamentals of Market Research and Insights Best Practice Guide. It covers the essential research tools, techniques and methodologies that.
Search Engine Roundtable
OCTOBER 21, 2022
In less than about 42 hours, Google has fully rolled out the last spam update - the Google October 2022 spam update. The update began on October 19, 2022, at about 11 am ET and was completed on October 21, 2022, at about 5 am ET.
CMO Network
OCTOBER 21, 2022
As global leaders, we need to take learning and reflection pauses, to learn from the past, our competitors, events and crisis—especially the big one the planet just went through. Let’s call it Pandemic Reboots, from an unexpected and underestimated brand—Crocs, Inc. (NASDAQ: CROX).
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Zumvu
OCTOBER 21, 2022
Since your logo plays a crucial role in the company's identity, you should carefully consider its design.
Search Engine Roundtable
OCTOBER 21, 2022
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. That was fast.
Bannerflow
OCTOBER 21, 2022
“Bannerflow has saved us around 15,500 hours in production time. Broken down, that’s roughly one designer working for seven years.”. When you’re working with live odds and matches, everything can change – fast. This is particularly true in the world of iGaming. So how do you stand out from the crowd in an industry in which odds, prizes and even games themselves can change by the minute?
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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.
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