Aspiration Marketing

NOVEMBER 4, 2022

Social media is everywhere, and it isn't going anywhere. So even if your products and services are decidedly "low tech," you need to have a social media presence. With a well-planned social media campaign, you create brand awareness, lay the foundation upon which to build a community, and drive sales. To help you in acing a social media strategy, here are 15 impactful social media ideas to start your creative juice flowing and inspire you to create your own campaign ideas.

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Product Branding Social Media Marketing Marketing 130

Calvyn Lee Blog

NOVEMBER 4, 2022

Indonesia is located in Southeast Asia, and it is the largest island country in the world that consists of more than 17,000 islands. Indonesia is the 14th largest country and one of the most populous Muslim-majority areas around the globe. This country is known for cultural diversity and religious pluralism, which is reflected in its motto: “Unity in diversity”.

Affiliate Marketing 130

Affiliate Marketing eCommerce Non-Profit Finance 130

Search Engine Roundtable

NOVEMBER 4, 2022

Google has published on the Search Off The Record podcast, which was a recording from brightonSEO session, where John Mueller of Google said that he believes that over time, links as a ranking factor will be not as important and not as big as a ranking factor as it is today.

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Hubspot Marketing

NOVEMBER 4, 2022

The holiday season is around the corner, so it's time for marketers everywhere to gear up for Black Friday. From optimizing your website to launching outstanding deals and giveaways — there's a lot that marketers need to account for. If you're unsure what to do, here are nine marketing strategies that will wow your customers and boost your company's revenue.

Marketing Strategy 139

Marketing Strategy Shoppers Marketing Marketers 139

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

AWeber

NOVEMBER 4, 2022

Less than two years after acquiring newsletter platform Revue, Twitter is now planning on closing it by the end of this year, leaving its over 30,000 users scrambling to find an alternative. When Elon Musk’s purchase of Twitter finally concluded on October 27, 2022 experts speculated that there would be some major changes. No one was shocked when he immediately fired the CEO and other longtime top executives.

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Search Engine Roundtable

NOVEMBER 4, 2022

Google's John Mueller said that if you make your content creation decisions based off of keyword search volume lists, then those pieces of content will be mediocre, at best. John said on Twitter "don't focus on keywords & "search volume" lists like this, they'll lead you into mediocracy.

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Search Engine Roundtable

NOVEMBER 4, 2022

Google's John Mueller said that the size of your header tags, i.e. H1s, H2s, etc, does not matter for SEO or ranking purposes. John said it might matter for users and conversions but for SEO, nope.

SEO 129

SEO 129

Martech

NOVEMBER 4, 2022

How incredible would it be if every marketing activity you pursued and invested in, delivered exactly the results you hoped for and more? Nothing in marketing is certain — and it constantly changes — which can make it hard to project and predict the outcomes of our efforts. Fortunately, there’s a simple process you can use to dramatically increase the odds that your marketing is successful.

Marketing 116

Marketing Marketers Global Marketing Advertising 116

Search Engine Land

NOVEMBER 4, 2022

Creators can now co-stream live videos with their friends on Twitch and TikTok. The new YouTube feature is called Go Live Together, and it’s rolling out over the next couple of weeks. Not new. The new feature is compared to TikTok’s multi-guest and Twitch’s Guest Stars. YouTube’s newest addition Go Live Together can only be accessed through the YouTube app, which all parties must have installed.

Advertising 115

Advertising Advertisers Search Marketers Product 115

Zumvu

NOVEMBER 4, 2022

To create an effective hashtag marketing strategy, you must know the meaning of a hashtag, best tactics, types of hashtags and use on different social media platforms.

Marketing 115

Marketing Marketers Marketing Strategy 115

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

Search Engine Roundtable

NOVEMBER 4, 2022

Google is now redirecting some (or all) of those trying to edit their business profiles in the Google Business Profile manager to the Google Search interface. You can still manage to get in there but on first click, you are taken to Google Search to manage your business.

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Management 111

Martech

NOVEMBER 4, 2022

Marketo’s Dynamic Chat updates were aimed at improving user experience — from minor updates like automating meeting links within calendar invites to more major updates like allowing new data types to use more fields. The October release continues a series of Dynamic Chat chatbot enhancements. Previous chatbot enhancements are here. The release of Dynamic Chat is discussed here.

User-Generated 110

User-Generated Communications Customer Marketing 110

Search Engine Land

NOVEMBER 4, 2022

Apple is currently holding discussions with advertising partners and MLS sponsors with the plan to launch next February. The push for more ad space. Apple has been pushing aggressively lately to generate more demand and ad space for advertisers. Four new Apple Search Ad placement options New Apple ad spots are coming by the end of the year Apple’s ad business may reach $6 billion by 2025.

User-Generated 106

User-Generated Advertising Advertisers Place 106

Hubspot Marketing

NOVEMBER 4, 2022

If you've received an email from someone claiming to have hacked your account, don't panic. It's important to stay calm and take the necessary steps to protect yourself and your data. This blog post will provide sample emails you can send to your contacts after being hacked. We will also share tips on protecting yourself from future hacking attempts.

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Search Engine Land

NOVEMBER 4, 2022

Google’s John Mueller said that in the future he can see a Google Search ranking algorithm where links are not as important in the overall algorithm as they are today. He also hinted that links are not weighted as much as they were in the history of the Google ranking algorithm. What was said. John Mueller said at the 13:52 mark in the recording when asked about links: “Well, it’s something where I imagine, over time, the weight on the links.

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SEO 104

Search Engine Journal

NOVEMBER 4, 2022

Learn how you can use machine learning's progress in relevancy to help you tailor your link building strategy. The post Smarter Link Building: How To Use Machine Learning To Accelerate Organic Growth appeared first on Search Engine Journal.

SEO 96

SEO 96

Search Engine Land

NOVEMBER 4, 2022

With Amazon’s October Prime Early Access Sale in the books, Amazon advertisers need to fine-tune their strategy for the core stretch of Q4. Part of that planning revolves around: Mapping out how budgets will be spent over the final month and a half of the year. Which days to push the pedal most on. We dug deep into the more than $400 million in Amazon ad spend under management annually at Tinuiti (my employer) to: Quantify what we’ve seen in the past and better estimate what might happen this go

Advertising 97

Advertising Advertisers Shoppers Shipping 97

Search Engine Journal

NOVEMBER 4, 2022

Learn the fundamentals of Google Shopping and explain everything you’ll need to get up and running on the world’s most popular retail search engine. The post Google Shopping Free Listings: An In-Depth Guide appeared first on Search Engine Journal.

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Retail eCommerce 94

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Direct Mail

Search Engine Roundtable

NOVEMBER 4, 2022

Microsoft Bing seems to be testing animated ads in the Bing image search interface. The ads look like an interactive banner ad of some sort, based on your query.

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Search Engine Journal

NOVEMBER 4, 2022

Scarcity drives marketing. Learn how to use it in your strategy to drive leads, sales, and more. The post Scarcity Marketing & The Fear of Missing Out [Podcast] appeared first on Search Engine Journal.

Marketing 83

Marketing Marketers 83

Duct Tape Marketing

NOVEMBER 4, 2022

5 Ways to Start Using AI in Your Marketing Today written by Editor read more at Duct Tape Marketing. AI is the future of marketing. According to a study by Quantcast and Forbes , AI helps marketers to boost sales, increase customer retention, and succeed at new product launches. This post will provide you with practical and useful examples to understand a bit more about AI and how it can help your marketing team do all of that and more.

SEO 88

SEO Marketing Marketers User-Generated 88

Search Engine Roundtable

NOVEMBER 4, 2022

To start things off, I quickly covered the monthly Google webmaster report. Google also had some big unconfirmed update on or around October 28th. Google confirmed a search bug with top stories.

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Communications

OnPassive Marketing

NOVEMBER 4, 2022

Audio editing has been a tough and time-consuming job for the past 20 years. It requires patience, precision, and an artist’s ear. But with the recent development of artificial intelligence , some audio editing software can now do the work of a professional sound engineer. So what will be the best software for audio editing in 2023? The Basics Of Audio Editing.

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Price Marketing Marketers 75

Duct Tape Marketing

NOVEMBER 4, 2022

5 AI tools every content marketing pro should use today written by Editor read more at Duct Tape Marketing. The global market value of artificial intelligence (AI) in the marketing world is projected to reach over half a trillion dollars by 2024. There is an AI tool out there for almost any marketing need, and the stat above proves that these tools will grow and develop to offer even more value to marketers and small business owners.

Content Marketing 83

Content Marketing Copywriting Marketing Marketers 83

Digital Marketer

NOVEMBER 4, 2022

Affiliates are important to have, if you own a business (brick-and-mortar or online). Nowadays, in the online realm, you and your business will need all the publicity that you can get. That’s where affiliates come in! With affiliates, you’ll be able to spread the word further about your product or service. One of the best ways to go further with affiliates is to have them produce long-form content.

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Whitepaper Fashion eBook SEO 75

Search Engine Roundtable

NOVEMBER 4, 2022

Here is a recap of what happened in the search forums today.

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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Six & Flow

NOVEMBER 4, 2022

We asked marketing leaders what they anticipate to be the most impactful trend of 2023.

Market Trends 52

Market Trends Marketing Marketers 52

Quikly

NOVEMBER 4, 2022

Prioritizing brand loyalty is one thing. Creating and maintaining it is another.

Branding 52

Branding 52

Search Engine Roundtable

NOVEMBER 4, 2022

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Hootsuite

NOVEMBER 4, 2022

Wake up, companies: Worker power is growing. Everyone’s hopping jobs, demanding livable wages (gasp—the audacity!), and leaving toxic workplaces in the dust. Jumping to new companies is a popular exit path, but some workers are going the freelance route, or more radically, quitting with no plan at all. When you’re hiring, you’re not only competing with other companies, but also with being your own boss and just vibing at home.

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Copywriting Shipping Promotion Social Media Marketing 103

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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

Branding