yorCMO
DECEMBER 15, 2022
In companies of all sizes, marketing and sales teams often aren’t fully integrated, but this issue is significantly more prevalent in small businesses and startups. Here are 7 actions you can take to begin achieving marketing-sales alignment within your small business today. The post Marketing and Sales Tips For Starters appeared first on yorCMO.
Aspiration Marketing
DECEMBER 15, 2022
We all know that social media is a powerful tool for businesses - it allows you to reach a large number of people with your message and can help build brand awareness and loyalty. But what many companies need to realize is that social media can also convey your brand personality, which is a highly effective way to connect with your customers on a deeper level.
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Search Engine Roundtable
DECEMBER 15, 2022
Google began rolling out a revised link spam update on December 14, 2022 named the December 2022 link spam update. This update is new in that it uses SpamBrain AI to "detect both sites buying links, and sites used for the purpose of passing outgoing links," and not just "detect spam directly," Google said.
Search Engine Journal
DECEMBER 15, 2022
Running large-scale SEO campaigns, handling PPC or social campaigns for large enterprises? Read this guide to fully understand the difference between SaaS enterprise and B2B. The post What Is Enterprise SaaS? (With Examples) appeared first on Search Engine Journal.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Search Engine Land
DECEMBER 15, 2022
Google has made significant changes to its Quality Rater Guidelines (QRG) for search. While Google updates this document several times per year, the latest version, updated today , came with notable changes to the structure of the document, with many new sections and tables added and a total of 11 new pages worth of content. . While there are dozens of important details about what changed, arguably the most important change was the introduction of the letter E to the start of the popular acronym
Search Engine Roundtable
DECEMBER 15, 2022
Google is shutting down the Google Question Hub feature on January 15, 2023 - a month from today. Google officially launched Question Hub in the US two years prior, but this feature was live since 2018, limited to India (Hindi, English), Indonesia (Bahasa Indonesia), and Nigeria (English).
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
David Meerman Scott
DECEMBER 15, 2022
Fifty years ago this week, the historic Apollo 17 mission sent humans to the moon for the last time (so far). It’s super cool that also this week, the Orion spacecraft of the Artemis I mission successfully returned to Earth after traveling to the Moon. Both missions, 50 years apart, were triumphs for NASA.
Search Engine Roundtable
DECEMBER 15, 2022
Google Search has been super busy with tons of unique and different interfaces for shopping and product-related search results. Here is one, that I am honestly not sure is new because I can replicate it, that shows product information boxes that can be tapped on and more information slides in.
CopyBlogger
DECEMBER 15, 2022
Getting into the habit of achieving your writing goals is similar to any other type of practice. If you’re pragmatic, Continue Reading. The post 4 Steps to Achieve Your Big Writing Goals (By Focusing on Small Ones) appeared first on Copyblogger.
Search Engine Roundtable
DECEMBER 15, 2022
Google now allows users to upload videos to their local reviews on mobile. Videos uploads were added to the desktop interface in 20216, but now you can upload videos, in addition to photos, on the mobile interface.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Search Engine Journal
DECEMBER 15, 2022
Demonstrating first-hand experience is more important than ever for Google Search rankings. Updates to the search quality rater guidelines list the criteria Google looks for. The post Google E-E-A-T: How To Demonstrate First-Hand Experience appeared first on Search Engine Journal.
Content Marketing Institute
DECEMBER 15, 2022
The end of the year is a time to reflect on the year behind and anticipate the year ahead. Use these statistics and related resources to make a case for the budget and other resources you need, document a winning content strategy, and decide how big a role video will play in your 2023 plans.
Search Engine Roundtable
DECEMBER 15, 2022
Google has recently added a new option to the Google Business Profile settings to remove that business profile. It is named "Removed Business Profile" and will allow you to mark a business as closed or permanently remove the business.
Search Engine Journal
DECEMBER 15, 2022
Google Analytics 4 (GA4) is rolling out built-in functionality that allows users to generate landing reports. The post Google Analytics 4 Rolling Out Built-In Landing Page Report appeared first on Search Engine Journal.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Many Chat
DECEMBER 15, 2022
Sick of running Messenger contests that only attract time-wasters and tire-kickers? Kerry Fitzgibbon of Kerry Fitzgibbon Digital has developed a proven contest strategy using Manychat and Recurring Notifications (RNs) to drive more sales – even before the competition winner is announced! Here’s a deep dive into this strategy, and the results it achieved.
Lynton Web
DECEMBER 15, 2022
Meeting your business goals requires the right technology, and for many organizations, that means onboarding HubSpot. But implementing the platform isn’t easy. HubSpot’s software is advanced, and if you have no experience with it, you may feel overwhelmed, leading to mistakes. Without a certified agency or expert on your side, those errors can quickly multiply and derail your implementation.
Industrial Marketer
DECEMBER 15, 2022
Marketing videos is quickly replacing many of the traditional ways that industrials promote their business. In fact, 87% of B2B marketers say video has increased their website traffic. As more and more people are spending more time online, the marketing world is reinventing itself in the digital playing field. The pandemic sped up this reinvention, Read more » The post 5 Ways Marketing Videos Can Help Industrial Businesses Reach Their Target Audiences appeared first on Industrial Marketer.
GrowMatik
DECEMBER 15, 2022
Email deliverability, which refers to your chances of successfully delivering your emails to a recipient’s inbox, is affected by many factors, from authentication records to effective opt-in forms, subject lines and more. Growmatik provides features such as authentication, email type selector (transactional or broadcast), personalized content modules, a proper unsubscription mechanism and more to increase your email deliverability.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Social Media Examiner
DECEMBER 15, 2022
Want your content to rank higher in search? Looking for a proven strategy to follow? In this article, you’ll discover how to improve your Google search rank. Why Do Social Marketers Need SEO? Instagram, Facebook, TikTok, Twitter, YouTube, and Pinterest all have their own in-platform search tools. If you’re a social marketer, you already know […].
Search Engine Land
DECEMBER 15, 2022
SEO reporting and tracking are major sticking points for anyone in the industry. Data that you find important may be less valuable to C-suite executives. Or you may not have enough data to show growth, changes and significant events clearly and concisely. Reports must tell a story. Without the right data, you’ll end up with a confusing plot that won’t be well received.
Search Engine Journal
DECEMBER 15, 2022
Google search podcast reveals more details about the new Search Status Dashboard including why it's not coming to other languages. The post Google Reveals More Information About Search Status Dashboard appeared first on Search Engine Journal.
Search Engine Land
DECEMBER 15, 2022
Google has a new issue status in Merchant Center. This new issue status is a clarification of our existing enforcement to provide retailers with better instructions on how to resolve their account issues. This issue status means that a suspended Google Ads account is linked to your Merchant Center account. The Google Ads suspension must be fixed first before your Merchant Center suspension can be reviewed.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Martech
DECEMBER 15, 2022
If your customer is a business, there can be multiple decision-makers and influencers within an organization to engage. That’s why many teams implement an account-based marketing (ABM) strategy. In doing so, marketers need to deliver the experiences and content that are appropriate depending on how advanced the prospect is in the buyer’s journey. This means organizing a strategy around the various levels of engagement that your marketing team reaches with their target.
Search Engine Land
DECEMBER 15, 2022
To help advertisers navigate the holiday season and optimize their inventory, Google has launched four new features on the Insights page: Search terms. Assets. Audiences. Change history. Search terms. This helps you understand what customers are searching for without the need to examine your entire search terms report. The terms are grouped into broader, intent-based categories, you can quickly identify which themes are most popular with your customers, along with metrics like conversion perform
Scoop.it!
DECEMBER 15, 2022
Growing your email list can be challenging but engaging your newly onboarded email subscribers is even more difficult. People are quick to leave if they don’t get any value from staying subscribed to your email list. To prevent that from happening, you have to keep the users engaged and make their subscriptions worthwhile. It’s all about sending the right messages to the right people at the right time to keep them engaged and subscribed to your list.
Search Engine Land
DECEMBER 15, 2022
Google will be shutting down the Google Question Hub on January 15, 2023, about two years after the service launched in the United States and several years after it quietly launched in regions like India. Shutting down. Google posted a message after you login at questionhub.withgoogle.com that says “As of January 5, 2023, the Question Hub beta will end.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Search Engine Journal
DECEMBER 15, 2022
Read on as Frost shares her experience of becoming an in-house content strategist, go-to SEO techniques, and tips for building a rewarding SEO career. The post From Freelance Writer To In-House Leader: Meet Aja Frost appeared first on Search Engine Journal.
Neil Patel
DECEMBER 15, 2022
If you’re a fashion marketer, or an agency working with a new fashion client, then you know that SEO is essential for online success. But what makes fashion e-commerce SEO unique? And what are the best practices that you need to follow? In this article, I’ll explain everything you need to know about SEO for fashion e-commerce. I’ll cover the basics of SEO, and explain why it’s so important for fashion businesses.
CMO Network
DECEMBER 15, 2022
What will the shopping experience look like in the next 10-15 years? It’s a crucial question for brands to consider as they shape forward-focused CX strategies.
Econsultancy
DECEMBER 15, 2022
At Econsultancy Live last month, TikTok’s Simon Hofmeister, head of vertical, ecommerce, shared some key trends on the platform and what they reveal about the future of commerce. Hofmeister, whose previous roles included seven and a half years in performance marketing at Asos, discussed the power of entertainment in commerce and how TikTok’s community-based, creator-driven and conversational.
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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.
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