Fri.Oct 07, 2022

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10 Tried-and-True Tips for Sales and Marketing Alignment

Hubspot Marketing

The bigger your sales and marketing teams get, the harder it is to align these efforts. Often called “smarketing”, sales and marketing alignment is critical to ensure that these departments are working in tandem to target the right customer base, create more conversions, and drive more sales. Not sure how to get started? Check out these tried-and-true best practices for integrating your sales and marketing teams.

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Should brands be using AI copywriting in the age of the Helpful Content Update?

Econsultancy

Since GPT-2 first made waves – and headlines – in 2019 as an AI tool that produced such convincing writing, it might be “ too dangerous to release to the public”, AI copywriting tools have become vastly more available and accessible. Google “AI copywriting tool” and you’ll find close to a dozen listings (including paid listings) for different AI content writing tools.

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Drip Marketing: Everything You Need to Know [+ 3 Examples]

Hubspot Marketing

Consumers in every market are constantly receiving a barrage of texts, emails, and ads from different companies trying to get their attention — so how can your brand stand out and stay top-of-mind? One way is via drip marketing. Drip marketing helps marketers maintain constant contact with both current and prospective customers by constantly reminding them of available products, services, and special offers.

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Current Trends in Email Marketing: Tips & Pitfalls - Ep. 288 via @sejournal, @lorenbaker

Search Engine Journal

Email marketing has been around awhile, but it's still a top traffic and lead generator. Jay Schwedelson explains how to make email marketing successful today. The post Current Trends in Email Marketing: Tips & Pitfalls [Podcast] appeared first on Search Engine Journal.

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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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17 Great Conversation Starters to Break the Ice at Networking Events

Hubspot Marketing

With fall on its way, the countdown to September's INBOUND 2019 event is in full-swing. Every year, thousands of marketers and their peers gather to learn, inspire, and network. That last one — networking — gets a lot of us pretty excited. After all, it's how 85% of people say they've landed a job. And personally, if I'm really into an event and I'm feeling super energetic, I love to network.

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Measuring Marketing Effectiveness: What You Need To Know via @sejournal, @hethr_campbell

Search Engine Journal

Learn where to look to find valuable insights for your strategies, gain clarity, and move in the right direction with your marketing campaigns. The post Measuring Marketing Effectiveness: What You Need To Know appeared first on Search Engine Journal.

Marketing 101

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Multi-Armed Bandit: When to Do Bandit Tests Instead of A/B Tests

CXL

When should you use bandit tests, and when is A/B/n testing best? Though there are some strong proponents (and opponents) of bandit testing, there are certain use cases where bandit testing may be optimal. Question is, when? First, let’s dive into bandit testing and talk a bit about the history of the N-armed bandit problem. Table of contents What is the multi-armed bandit problem?

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TikTok releases Photo Mode and 7 new editing tools

Search Engine Land

TikTok has just announced Photo Mode, as well as seven new editing tools for creators. Let’s take a look. What’s new. The seven new editing features are now available in the US and most regions globally. These tools allow creators to adjust their clips right in the TikTok platform. Edit clips: Stack, trim, and split video clips Edit sounds: Cut, trim, and set the duration for sounds Edit and position text: More easily edit, position, and set the duration for text Add overlays :

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Should Your Content Team Play to Its Strengths or Fix Its Weaknesses? [Rose-Colored Glasses]

Content Marketing Institute

Every content marketing team has strengths and weaknesses. Should you double down on those strengths? Or take steps to shore up the weaknesses? The answer isn’t always obvious, but one thing will help you decide.

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How to choose an enterprise SEO platform

Search Engine Land

Understanding your current marketing processes, knowing how to measure success and being able to identify where you are looking for improvements are all critical pieces of the SEO platform decision-making process. In this guide you will learn: 5 key benefits of enterprise SEO platforms How much enterprise SEO platforms cost How to make an informed purchase. 5 key benefits of enterprise SEO platforms.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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Text Formatting: Is It A Google Ranking Factor? via @sejournal, @mirandalmwrites

Search Engine Journal

While HTML elements format text to help determine the important portions of your content, can these elements impact your rankings in search, too? The post Text Formatting: Is It A Google Ranking Factor? appeared first on Search Engine Journal.

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Digital marketers rejoice: The four-day workweek is here to stay

Search Engine Land

The four-day workweek has become a hot trend of late – including in search marketing. Some agencies have adopted a four-day week with great success. . Are you considering trying out a four-day workweek? If so, read on to learn about the impact of a four-day workweek on digital marketing, the pros and cons, and tips for adopting it at your company. The four-day workweek and digital marketing.

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How To Lower Average Cost Per Click via @sejournal, @navahf

Search Engine Journal

In this month's Ask A PPC, readers ask how to reduce out-of-control CPC budgets and make their paid campaigns more effective. The post How To Lower Average Cost Per Click appeared first on Search Engine Journal.

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2 new Google Display & Video 360 audience solutions

Search Engine Land

Google just announced two new updates regarding first-party data and machine learning with Display and Video 360. The two new updates are optimized targeting and Exchange Provided Identifier, also known as EPID. Optimized targeting. Optimized targeting helps advertisers expand their reach across relevant audiences and increase ROI by finding new and relevant customers likely to convert within their campaign goals.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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How To Find Social Media Marketing Clients For Your Business?

OnPassive Marketing

Your marketing strategy is everything when it comes to success. And if you’re not careful, you can waste time and resources on tactics that don’t work. This article will give tips on how to find Social Media Marketing Clients for your business so that you can spend more time marketing and less time chasing clients. The Role Of Social Media Marketing.

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Facebook Ad Policies have been renamed to Meta Ad Standards

Search Engine Land

Meta has renamed their Facebook Advertising Policies to Meta Advertising Standards to make them “as useful, transparent and clear as possible.” What’s changing. Nothing. Meta has made it very clear that they aren’t changing the scope of the policies, nor are they announcing any new ones. We’re not making any changes to the scope of these policies or how we enforce them, nor are we announcing any new policies.

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Google Still Working On Getting Timestamps Accurate In Search Results

Search Engine Roundtable

Google is still working on getting the timestamps accurate in the search results and news search results. Several publishers, including the Director of SEO at USA Today and the SEO Editor for WSJ complained about the inaccurate timestamps in Google Search the other day.

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Google financial services verification policies now rolled out in the UK

Search Engine Land

Google has just announced additional policies to protect consumers and advertisers in the UK from fraudulent ad practices aimed at taking advantage of people through financial scams. The new policy. Last year Google blocked or removed 58.9 million financial services bad ads globally. This week Google made an announcement outlining the new guidelines.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Google Ads API 2023 Release Schedule

Search Engine Roundtable

Google has released its 2023 schedule for the Google Ads API. This includes the tentative dates for when various versions will be released and/or sunsetted for the Google Ads API.

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Persado introduces new API to drive consumer behavior through words

Martech

Persado, which uses AI to generate natural language with a persuasive edge, has announced the launch of its Motivation AI API, allowing marketers to integrate Persado directly into their other solutions. Having spent ten years using AI to generate text such as maximally effective email subject lines, Persado is currently leveraging a database of over 100 billion language impressions and 1.2 billion annual interactions with brands to automatically identify words and phrases likely to transform be

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Google Ads Apply A Recommendation As An Experiment In The Experiments Page

Search Engine Roundtable

Google Ads announced that you can now apply a recommendation as an experiment in the Experiments page. This allows you to more efficiently "in as few as two clicks, you can set up an experiment where you compare your base campaign to a trial campaign which will have the recommendation applied," Google said.

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Improve Your Close Rate with The 4 W’s with Alex Schlinsky [VIDEO]

Digital Marketer

1. Where Are You Now? 2. Where Do You Want to Go? 3. What is the Obstacle? 4. What is the Urgency? Alex Schlinsky runs an entrepreneurial mastermind and mentorship community, Prospecting On Demand. His agency has won multiple awards and he offers a 5X ROI guarantee to all his clients. [link]. EXTRA RESOURCES: The 1-Page Marketing Blueprint. The Psychology Of The $10 Million 1 Call Close Sales Method.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Search News Buzz Video Recap: Google Algorithmic Swings, Search Console Weirdness, Google Reviews Guidelines, Google Ads & More

Search Engine Roundtable

This week, I posted the monthly Google webmaster report, an excellent place to catch up on the past month in SEO. Glenn Gabe shared some wild charts showing how Google's various search algorithms can't make up its mind about on-site quality. Google Search.

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Life at Six & Flow: Why Sarah joined

Six & Flow

Hi, I’m Sarah, Sr. Growth Marketer here ?? I’m one of the Canadians working at Six & Flow, or in other words… One of the “Mounties”.

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Google: Searching Visually Is Rare In Many Areas

Search Engine Roundtable

John Mueller of Google said on Twitter the other day that "in many areas, searching visually is rare." Meaning, that most of your traffic likely does not come from Google Image Search or other methods of visual search, like Google Lens or Multisearch, but rather typical web searches.

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7 HubSpot reports tracking the performance of paid ads

Fractional CMO

Introduction.

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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Google Tag Adds Tap Coverage Summary, Ads, Analytics & CMS Integration

Search Engine Roundtable

Google has updated the Google tag to include a new tap coverage summary and offering deeper Google Ads, Google Analytics, and various CMS integrations.

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How to Measure Ecommerce Customer Acquisition Cost (+ Tips to Reduce it)

CXL

Customer acquisition cost (CAC) is an important metric for any ecommerce business. It tells you how much you need to earn per customer to run a profitable company. Put simply, you need a healthy customer acquisition cost for your business to succeed. It’s up to every ecommerce business to find the middle ground between investing too little in customer acquisition and spending beyond your means.

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Daily Search Forum Recap: October 7, 2022

Search Engine Roundtable

Here is a recap of what happened in the search forums today.

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30 questions to ask a digital events platform vendor

Martech

If you’ve decided a digital events platform makes sense for your business, spend time researching individual vendors and their capabilities by doing the following: Make a list of all the DEP capabilities you currently have, those that you would like to have and those that you can’t live without. This last category is critical, and will help you avoid making a costly mistake.

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What Questions Are Brands Asking About Their ESG Initiatives Ahead of 2024?

Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.