Aspiration Marketing
AUGUST 18, 2022
As businesses dig into their options surrounding marketing strategy, there is often some question surrounding “who” can really benefit from inbound marketing. To be blunt, the short answer to this question is "everyone.".
Hubspot Marketing
AUGUST 18, 2022
Everyone has loyalties to their favorite brands, but there's a good chance your favorite products result from two separate brands working together. One of my own beloved childhood memories was a product of co-branding: Betty Crocker partnered with Hershey's to include chocolate syrup in its signature brownie recipe. There's something brilliant about that co-branded product: It's a fun way to marry two classic brands into one delicious experience for fans of baking and chocolate alike.
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Search Engine Journal
AUGUST 18, 2022
Google announced it's launching a new algorithm update next week called the helpful content update. It aims to devalue content written primarily for SEO. The post Google ‘Helpful Content’ Algorithm Update Launching Soon appeared first on Search Engine Journal.
Search Engine Roundtable
AUGUST 18, 2022
Most SEOs that have been doing the search engine optimization thing for any amount of time know that Google can and likely will drop out URLs from the Google index. John Mueller from Google confirmed that this happens with Google Search on Twitter the other day.
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Search Engine Journal
AUGUST 18, 2022
Make your business more prominent on the search engine results pages. Aim for quality backlinks with these 12 tried-and-tested white hat strategies. The post How To Get Quality Backlinks: 12 Ways That Really Work appeared first on Search Engine Journal.
Content Marketing Institute
AUGUST 18, 2022
Does it matter if people consume your content, or is it enough for them to notice it? Maybe that’s a dumb question. But we posed it to content marketing experts anyway. And they served up a healthy portion of insight, nuance, and, yes, sass in response.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Search Engine Journal
AUGUST 18, 2022
Google is preparing to launch another iteration of its product review algorithm in the coming weeks, a month after the last one started rolling out. The post Google Readying A Product Review Algorithm Update For August appeared first on Search Engine Journal.
Martech
AUGUST 18, 2022
Google is favoring content “ by people, for people ” over content written with search engines in mind in a new and extensive search algorithm update. The changes are responsive to user frustration when clicking on links that rank well in search but lead to content designed to rank well in search rather than be helpful or informative. We know people don’t find content helpful if it seems like it was designed to attract clicks rather than inform readers.
Search Engine Journal
AUGUST 18, 2022
To achieve success, you need to understand the landscape of social media advertising and where your audience wants to be. Here's how. The post Paid Social Media: A Guide To Social Advertising Success appeared first on Search Engine Journal.
Search Engine Roundtable
AUGUST 18, 2022
Do you consider yourself an SEO perfectionist? Marie Amelie White posted a poll on Twitter asking "Do you consider yourself a perfectionist in SEO?" Most, about 70% said, no, they do not consider themselves an SEO perfectionist.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
Sprout Social
AUGUST 18, 2022
If you’re an Instagram creator and you’re still using your personal account to share content, you might be missing out on some great features that come with an Instagram creator account. In this post, we’ll discuss what Instagram creator accounts are, who might use them and the differences and similarities between creator, business and personal accounts.
CopyBlogger
AUGUST 18, 2022
Your writing voice makes your subjects clear and interesting. Assuming you aren’t working on the next Waiting for Godot, you’ll. Continue Reading. The post Writing Voice 101: Add Color and Richness … Without Making Us Want to Barf appeared first on Copyblogger.
Sprout Social
AUGUST 18, 2022
People no longer just Google things they want to buy. They find answers through social media trendsetters, conversations in DMs and suggestions from their network. The shopping tide is changing to social commerce, which is predicted to grow three times as fast as traditional commerce between now and 2025. But where does Twitter fit into the social commerce landscape, and who is buying on Twitter?
Quikly
AUGUST 18, 2022
Mobile app marketing is no walk in the park. It takes a strong understanding of user interfaces, visual design, analytics and more. So it’s no surprise that a task this demanding could come with a few bumps in the road.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
AWeber
AUGUST 18, 2022
Ever start a new job, get handed a laptop, and then get sent on your way? You’re unsure of where to start, who to meet with, sitting around trying to find something to do to fill your time. That doesn’t quite scream “remarkable start to a new role,” if you ask me. At AWeber, we view onboarding a little differently than most. All new AWeber team members (regardless of their role) spend their first six days, yes six whole days, NOT doing their job.
Search Engine Journal
AUGUST 18, 2022
The Boolean search logic offers a powerful way to extract specific and helpful SEO information. The post Why You Should Use Boolean Search Operators For SEO appeared first on Search Engine Journal.
Martech
AUGUST 18, 2022
We recently introduced you to the Agile Marketing Navigator , a flexible framework for navigating agile marketing for marketers, by marketers in the article A new way to navigate agile marketing. The navigator has four major components: Collaborative Planning Workshop, Launch Cycle, Key Practices and Roles. Within these categories, there are several sub-pieces for implementation.
Use Insider
AUGUST 18, 2022
What is SMS marketing? SMS marketing is a form of marketing used by businesses to send customers promotions through text messages. These messages can be up to 160 characters long and can include emojis, numbers, and, of course, text. This channel can be used for a variety of campaigns such as upselling, offering discounts, highlighting limited-time offers, and more.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Martech
AUGUST 18, 2022
Nielsen got a big win this week when Amazon picked it to measure ratings of Prime Video’s “Thursday Night Football.” The three-year deal marks the first time a live streaming program will be part of Nielsen’s national TV measurement service. The ratings service will measure viewership of the game as well as pre- and post-game shows on Prime video and Twitch.
Hubspot Marketing
AUGUST 18, 2022
Brands that aren’t constantly evolving run the risk of becoming outdated or irrelevant. Some of the most popular brands of today would not have made waves unless they had undergone rebrands or refreshes. For example, Apple is an excellent example of successful rebranding. In the early 1990s, Apple was slowly dropping out of the computer market. Apple updated its iconic logo from the dated rainbow to a sleeker, monochrome look to signal the change in its brand image.
Martech
AUGUST 18, 2022
This week, the PGA TOUR announced a partnership with experience management (XM) technology company Qualtrics to begin a multiyear transformation of fan experience across all touchpoints for tour events. The PGA TOUR will use Qualtrics’ XM, which includes Qualtric Social Connect and Qualtrics Customer and Employee XM products, to draw insights from how fans engage with digital platforms at tournaments and determine ways to improve the experience.
OnPassive Marketing
AUGUST 18, 2022
Voice marketing is still in its infancy but growing at an exponential pace. Companies are taking notice of this technology in a world where more people are using their voices to communicate. This article will explore the top 10 voice marketing trends you must know for the future. In 2022, voice marketing will continue to grow in popularity. Here are the top 10 voice marketing trends you must be aware of. 1.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Search Engine Roundtable
AUGUST 18, 2022
Google has released version 11.1 of the Google Ads API. Version 11 of the Google Ads API was released in June, so this is a minor update to version 11.
Marketing Blogo
AUGUST 18, 2022
Originally posted on October 26, 2021 @ 8:28 amAre you considering to get the best email marketing solutions provider for your brand? Is email marketing the main concern for your business this time around? Okay, this guide is specifically to help you pick the best email solutions for your business; Getting to choose the best.
Duct Tape Marketing
AUGUST 18, 2022
How To Create A Culture Of Learning And Growth written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with Whitney Johnson. In this episode of the Duct Tape Marketing Podcast , I interview Whitney Johnson. Whitney is CEO of the tech-enabled talent development company Disruption Advisors. She is one of the top ten business thinkers in the world as named by Thinkers50.
Search Engine Roundtable
AUGUST 18, 2022
Here is a recap of what happened in the search forums today.
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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.
Kuno Creative
AUGUST 18, 2022
Stats don’t lie. Data makes the world go ‘round, especially in sports and video marketing. If you’re unsure how to develop video marketing solutions for your company, become a stat-checker first. Here’s why.
Exposure Ninja
AUGUST 18, 2022
We’ve heard the rumours. “Email marketing is dead! No one reads emails!” Here at Exposure Ninja, we know that’s just not true. On average, email has an ROI of $36 for every $1 spent , and email marketing is estimated to reach a revenue of almost $11 billion by the end of 2023. That’s not bad, considering no one reads emails, right ?
Traackr
AUGUST 18, 2022
Discover 8 rising influencers who are creating a more environmentally friendly world.
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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.
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