Hubspot Marketing

JANUARY 13, 2023

We’ve all been there. You finally sit down for dinner at the end of a long day. You’re about to take a bite when the telephone rings. It’s a telemarketer asking about your oven preferences. This frustrating interruption doesn’t need to happen. Inbound lead generation offers a solution. Let's start with defining a lead. Then, we'll cover why you need lead generation and how to qualify someone as a lead.

User-Generated 145

User-Generated eBook Inbound Marketing Promotion 145

Search Engine Journal

JANUARY 13, 2023

Reviews are an unavoidable part of doing business today. Here are 18 stats to prove the importance of online reviews. The post 18 Online Review Statistics Every Marketer Should Know appeared first on Search Engine Journal.

Marketing 143

Marketing Marketers 143

Search Engine Roundtable

JANUARY 13, 2023

After a long slow and paused rollout, Google has said that both the December 2022 helpful content update and December 2022 link spam update are now done rolling out. Google said both completed rolling out on Thursday, January 12, 2023.

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Martech

JANUARY 13, 2023

“Efficiency,” “precision,” “agility, “more with less” — these words echo through Zoom calls, board rooms and budget pow-wows as economic uncertainty builds like black ice on a mountain road. Amid tightening markets and increasing KPIs, these words have quickly become imperatives for go-to-market (GTM) teams charged with identifying, engaging, generating and expanding revenue and relationships. .

Marketing 128

Marketing Marketers Customer Customer Marketing 128

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

Direct Mail

Search Engine Land

JANUARY 13, 2023

R.I.P. AMP. In 2022, we revealed what happened when Search Engine Land shut off AMP. TL;DR: “We have seen very little disruption to our traffic and have reaped the benefit of having a clearer picture of our audience analytics.” We didn’t see any year-over-year declines in traffic that we could tie to AMP aside from the loss of pageviews to a handful of pieces that routinely spike for organic traffic.

Search Marketers 123

Search Marketers Non-Profit Marketing Marketers 123

Hubspot Marketing

JANUARY 13, 2023

It’s tricky being a nonprofit marketer. You’re often left wondering if it’s okay to spend part of the money on marketing your fundraisers, or if you should just spend it all on the cause itself. However, marketing — especially for nonprofits — couldn’t be more vital for the betterment of your beneficiaries. By raising awareness and engagement, nonprofits can achieve their goals and make a real difference in the world.

Gen Z 120

Gen Z User-Generated Millennials Marketing 120

Search Engine Roundtable

JANUARY 13, 2023

Mike Blumenthal dropped a simple but thoughtful local SEO tip that all businesses should do some time in the near future. Just check the featured photos that Google selected to be displayed in your Google Maps pin overlay.

SEO 115

SEO 115

Content Marketing Institute

JANUARY 13, 2023

A year ago, Robert Rose made this prediction about Web3 technologies: “Anybody who says they have it all figured out is likely wrong. No one knows.” So what does he know now and expect for Web3, NFTs, and the metaverse in 2023?

Marketing 110

Marketing Marketers 110

Search Engine Roundtable

JANUARY 13, 2023

A Reddit thread asks if Google engages in link-buying sting operations where they will pretend to want to buy a link and then use that to penalize the network. John Mueller of Google responded by saying "I get sent offers all the time, to an official Google email address." That means, Google does not need to proactively do that, they come to Google without any official or necessary operation.

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Search Engine Journal

JANUARY 13, 2023

Supplementing your content strategy with a content plan is essential for marketing success. Here’s a downloadable template to help you create one. The post Free Content Plan Template To Adapt To Your Needs appeared first on Search Engine Journal.

Marketing 103

Marketing Marketers Content Marketing SEO 103

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Marketing

Slick Text

JANUARY 13, 2023

Artificially generated art, voice bots at drive-throughs, chatbots for customer service — 2023 is the year of artificial intelligence. Recently, ChatGPT is one of the latest AI bots taking the internet by storm. Launched by OpenAI, ChatGPT can do everything from […]. The post We Asked AI To Write Our SMS Marketing Messages — Here’s What Happened appeared first on SlickText.

Marketing 98

Marketing Marketers Customer 98

ConsumerTalk

JANUARY 13, 2023

Trends are always changing no matter what industry you're in. In the electronics arena in 2023, changes will take place that impact the CPG industry along with many others. Here are some of those trends.

Place 98

Place 98

Search Engine Roundtable

JANUARY 13, 2023

Google has a "recent images" photo carousel for some knowledge panels. For example, Google had this for a search on the [golden globes] last week, where it shows photos from the event that were recently taken and published.

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Search Engine Land

JANUARY 13, 2023

There are three essential skills you need to develop to progress your SEM career. These critical skills apply to almost any industry, but we will make a specific case for roles within SEM: Clear communication. Effective collaboration. Focused productivity. Clear communication. Do not underestimate clear, concise communication. Communication is at the core of any role within a company or agency.

Energy 97

Energy Communications Management Analytics 97

Advertisement

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Search Engine Roundtable

JANUARY 13, 2023

Google is now testing the Google Ads sponsored label in the product listing results within the more products section in an additional result. I cannot replicate this, but Saad AK spotted it and posted two videos of this in action.

Product 93

Product 93

Social Media Examiner

JANUARY 13, 2023

Are you thinking of launching an NFT collection? Wondering how to partner with other NFT communities to improve your launch? In this article, you’ll discover how to launch NFTs with collaborations. What Do NFTs Really Mean for Businesses, Marketers, and Developers? If you’re on the fence about starting an NFT project, getting clarity on a […].

Marketing 80

Marketing Marketers 80

Search Engine Roundtable

JANUARY 13, 2023

This week, the December 2022 Google helpful content update and link spam updates are finally complete after a long, long wait. There was a lot of movement on Wednesday.

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CMO Network

JANUARY 13, 2023

Global inflation has dented consumer purchasing power. Here are some practical actions marketing leaders can take to emerge from the recession stronger than ever.

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CMO Marketing Marketers 80

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Direct Mail

Search Engine Roundtable

JANUARY 13, 2023

Here is a recap of what happened in the search forums today.

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Set Up

JANUARY 13, 2023

Email outreach is easily one of the most effective tools BD representatives have in their tool belt. With the constant noise and influx of messages in a prospect’s inbox, how can you stand out? What is the trick to making a cold email outreach campaign successful? What makes a cold email stand out from the other hundred emails prospects receive in their inbox?

Energy 52

Energy Analytics Branding Product 52

Search Engine Roundtable

JANUARY 13, 2023

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Search Engine Land

JANUARY 13, 2023

When Google announced the helpful content update , many in the SEO industry expected AI-generated content to get hit hard. . I was expecting AI-generated content to get wiped out by this supposedly sweeping update, comparable to 2011’s Panda algorithm update. Yet, no major impact was recorded. Soon after, Google released the October 2022 spam update and that’s when we saw websites using AI content affected, although not as dramatically.

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SEO User-Generated Manufacturing Promotion 128

Advertisement

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Communications

Hubspot Marketing

JANUARY 13, 2023

Are you in the process of updating your resume ? Whether you're applying for a new job, switching industries, or re-entering the workforce after time away, having an up-to-date and polished resume is essential. But even the most experienced professionals make mistakes on resumes that can cost them the job. Here are 10 critical, yet often overlooked, resume mistakes job seekers should watch out for.

Education 96

Education Management Marketing Marketers 96

Litmus

JANUARY 13, 2023

T’was the season! December is one of the busiest times of the year for email and we’re sure your inbox was stuffed with season’s greetings , even more than we were after eating our Christmas dinner! There was no shortage of messaging about deals, gifting, end-of-year roundups, and much more. But which of those emails stood out in the inbox? Read on to see which emails were at the top of our holiday gift list in December 2021.

Non-Profit 82

Non-Profit Customer loyalty Food Customer 82